There are nine core marketing tools that every government contractor needs. The first half of the tools that I discuss are focused on helping you communicate professionalism, your value, and that you are serious about government contracting. The second half of the tools focuses on helping you build your brand and position your company with teaming partners.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 242: 9 Core Marketing Tools for Government Contractors

When it comes to government sales, I tend to put Key Performance Indicators (KPIs) into two buckets. The first is sales goals. We use sales goals to help us define what we want to achieve. The second bucket is activities. Activities are the things you need to do in order to hit your sales goals.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 243: Sales Goals and Activities for Government Contractors

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Building relationships in the government market is quite different from the commercial market. In the commercial market, you can take clients to dinner, golfing, out to a football game, or even buy them gifts. You can't do any of this in the government market unless you want to get in some serious trouble. The big question in this episode is; how do you build relationships with your hands tied? My special guest, Kristy Pittman, and I discuss simple tips that you can implement right away to build meaningful relationships with your buyers, partners, and colleagues in the government market.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 244: Tips for Building Relationships in GovCon

Do you ever feel like you start off the calendar year kind of slowly? A lot of companies actually do. When you look at the government cycle, once they end Q4, things seem to grind to a halt. The problem here is that most companies mimic the government's pace and slowly grind to a halt and then coast into the holidays. When they come back from the holidays, they wind up in a fog for a month or so until the government giant wakes up from its winter nap and begins to start cranking out requirements. By this point, you are behind the curve and struggling to keep up. This podcast will help you get organized and create a simple action plan to start off the new year on the right foot.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 245: 6 Simple Tips for Business Planning

Once the excitement dwindles down from winning a government contract, panic often sets in. You've won a contract, but have no idea what to do next. How do you prepare to kick off your new contract to make sure you can actually deliver on the promises you made? That's what this podcast is about today. It's actually a very simple process. Whether you sell products or services. There are a couple of things that I recommend that you do during your kick-off phase.
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Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 246: How to Prepare to Kickoff a New Contract

I recently sat down with fellow author Dan Roche to discuss his book, The Total Beginner's Handbook for Doing Business with the Government. We talk about the book at a high level and then zero in on chapter 12, a really, really simple model for designing your business strategy. Dan calls this strategy for the impatient. It's based on four P's: Purpose, Problem, Parameters, and Punch list. If you are struggling with your strategy, this is a very simple approach that should help you get moving in the right direction.
-----
Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 247: Strategy for the Impatient

Do you remember the story of Jack and the Beanstalk? Government contracting often feels just like this story. There are a lot of people struggling to grow their businesses while others seem to thrive. What's the secret? Do those achieving success know something you don't? Are they just lucky? Do they have some sort of "magic beans" that you don't have? The short answer is no. There are no magic beans. There are no secrets. There are some fundamentals that you are either unaware of or aren't executing properly and today I'm going to review seven of those principles with you to help you accelerate your growth.
-----
Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 248 - No Magic Beans

It’s not selfish to ask: What’s in it for me? From both a business and individual perspective, that’s the smart lead question to determining the value of membership in a professional association. During this podcast session, my guest Tina Jordan, vice president of membership for AFCEA International, will delve into the top benefits of joining, how to measure and analyze your ROI, and how membership can drive business growth and winning strategies.
-----
Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 249: 6 Excellent Reasons to Join a Professional Organization

If you're anything like me, when the new year rolls around, you're usually super excited about the things you want to achieve.  You have more ideas than you know what to do with. The hardest part about that is knowing which ones of those ideas are the ones that are going to level you up: take your business and your personal life to that next level. In this podcast, I've outlined seven key areas that you should focus on in the new year. If you work on any of these areas, you're going to see a drastic increase in your business.
-----
Schedule a call with Michael: https://calendly.com/michaellejeune/govconstrategysession
-----
Federal Access is helping Government Contractors win more contracts.  It can help you too.

Here's a special offer.  Visit https://federal-access.com/gamechangers today and get started for just $29.

*You are going to get access to a digital copy of the Government Sales Manual.
* Over 100 strategy videos
* More than 30 webinars
* 300 documents and templates AND
* SME support.  So when you run into an issue, you can email me directly for help.

Go check out this special offer today at https://federal-access.com/gamechangers

Ep 250: 7 Ways to Level Up Your Business in 2023

Game Changers was designed BY government contractors FOR government contractors.  The focus of every episode is to give listeners a new tip, trick, or strategy that will help them find and win more contracts.  Each episode features Subject Matter Experts (SME), companies that are successfully winning contracts, or nationally recognized professional speakers and authors.  The show is hosted by government experts Michael LeJeune from Federal Access and Joshua Frank from RSM Federal.  Their award-winning program Federal Access has helped their clients win over $2 Billion in government contracts.  Game Changers releases a new episode every other week.

Keywords: Government Contractor, Government Sales, Government Contracting, Government Contracts, Government Subcontracting, How to Win Government Contracts, Where to Find Government Contracts, Government Contract Support, FPDS Training, The Government Sales Manual, How to Respond to RFPs, How to Write a Proposal, Capability Statement, Government Trainer, Government Coach, Government Consultant.

New tracks tagged #Government Contracting