Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike explains the challenges of providing year-round vegetables to the food service and retail marketplace while also navigating California’s increasingly anti-Ag policies. Both of those challenges spurred his business to expand into Mexico. Chances are, you’ve eaten a Prime Time pepper. If you’re looking for the story behind that pepper, here it is.

Sponsored by: 
Pattern Ag pattern.ag 
AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

299 - Prime Time Pepper Production

WGAY(FM)-Washington DC Mike Way 07-30-1989

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

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