In this episode of the Pharmacy View Podcast’s Rx to Riches stream, international host Michael Alexander, a Pharmacist, entrepreneur, digital health enthusiast, Co-Founder of Audirie, and the Regional Vice-President of Health Plans at Omada Health, interviews Kerri Barwick, GM of Education & Training at the Pharmaceutical Society of Australia (PSA). Kerri shares their unique journey from business studies to Pharmacy, highlighting their innovative approach to training and the evolving role of Pharmacists. Tune in for an inspiring discussion on overcoming industry challenges and the exciting future of Pharmacy.

Kerri shares their inspiring journey into the Pharmacy profession, starting as a casual Pharmacy Assistant in high school. Initially pursuing a business degree, Kerri found themselves drawn back to Pharmacy roles, eventually deciding to study Pharmacy while raising young children. This blend of business acumen and Pharmacy skills has enabled Kerri to create innovative training programs at PSA, leading to rapid career advancement into their current leadership role.

Kerri discusses how their unique career path has influenced their approach to Pharmacy. Unlike many who transition from Pharmacy to business studies, Kerri's journey began with a business degree. This provided them with a distinct perspective on the importance of business skills in Pharmacy. Kerri underscores the support banner groups offer to Pharmacists in areas like marketing and business management, although they believe more can be done to enhance Pharmacists' understanding of customer relationships and long-term business value.

In their role at PSA, Kerri oversees a wide range of responsibilities, emphasizing the importance of teamwork and collaboration. They manage the organization of major conferences like PSA-24, various educational workshops, and qualifications such as the Diploma of Leadership Management. Additionally, Kerri oversees CPD products and new credentials like Pharmacist Prescribing. Building relationships through meetings with partners, universities, and internal teams is crucial to achieving the department's goals, according to Kerri.

Kerri highlights the significant challenges faced by Pharmacists, including time constraints and workforce shortages, especially in rural and remote areas. They emphasize the need for flexible training programs that can be accessed anytime and anywhere to accommodate these challenges. Despite the increasing demand for Pharmacists due to expanded roles like immunization and aged care, the profession often struggles with recognition and respect. Nonetheless, Kerri remains optimistic about the positive changes and increased authority Pharmacists are beginning to experience.

Kerri further discusses the complexities of training Pharmacy professionals in a demanding work environment, stressing the importance of balancing work and continuing education. They note the debate over the necessary training for Pharmacists to prescribe medications, pointing out that many Pharmacists already possess the required competencies. The competency framework helps identify training gaps, and Kerri stresses the importance of professional judgment and CPD in addressing these gaps. While acknowledging the differing views on training requirements, Kerri is hopeful about the evolving role of Pharmacists and the exciting opportunities on the horizon. 

Note: This insightful discussion is part one of the episode, with the second part to be released next week.

EP 101 - Pharmacy View Podcast - Evolving Roles: How Pharmacists are Meeting New Challenges

In this episode of the Pharmacy View Podcast’s Rx to Riches stream, international host Michael Alexander, a Pharmacist, entrepreneur, digital health enthusiast, Co-Founder of Audirie, and the Regional Vice-President of Health Plans at Omada Health, interviews Kerri Barwick, GM of Education & Training at the Pharmaceutical Society of Australia (PSA). In this episode, Kerri sheds light on the revolutionary AI-powered training simulation platform Audirie and its transformative impact on Pharmacy education. This episode delves into the journey of integrating AI into training, the challenges faced, and the remarkable benefits observed, offering listeners a glimpse into the future of Pharmacy training and education. Join us as we explore how Audirie is setting new standards in the industry and hear Kerri’s insights on the upcoming PSA National Conference and its focus on "Pathways to Progress."

Kerri delves into the innovative launch of Audirie, an AI-powered training simulation platform designed to enhance performance evidence in Community Pharmacy Training. This world-first initiative allows for realistic customer interactions, surpassing traditional methods like written evidence and phone simulations. It not only meets compliance requirements but also offers invaluable feedback for learners, marking a significant advancement in pharmacy education.

Kerri discusses the numerous advantages of the AI-powered training tool, Audirie, in enhancing Pharmacy education. They emphasize that the tool provides objective and constructive feedback, significantly improving Pharmacists' communication and counseling skills. While technical knowledge remains crucial, effective communication can greatly enhance patient interactions and overall professional satisfaction. The potential for Audirie to standardize training and boost confidence among Pharmacy interns is highlighted, leading to improved patient care and professional development.

Kerri also addresses the challenges and benefits of preceptor training in Pharmacy education. Despite PSA offering accredited preceptor training, it remains non-mandatory, resulting in many preceptors lacking formal teaching skills, which impacts the quality of intern training. Kerri underscores the value of AI-powered tools like Audirie in providing objective feedback, enhancing communication skills, and boosting confidence among pharmacy interns. They share personal experiences, noting the advantages of having clear, recorded assessments over subjective feedback, which can significantly enhance the learning experience.

Addressing the challenges and misconceptions surrounding AI in Pharmacy training, Kerri explains that some resistance stems from a lack of understanding of AI technology, particularly its ability to handle dynamic and natural conversations. Despite initial awkwardness, AI avatars have proven to be highly responsive and capable of managing complex scenarios and varied interactions. Kerri emphasizes the importance of continuous testing to fully understand AI’s capabilities and benefits in educational settings, encouraging organizations to embrace this technology.

In the final segment, Kerri offers advice to organizations considering AI-powered training solutions, stressing the importance of setting realistic timeframes and recognizing the technology's vast potential. They also preview the upcoming PSA conference, highlighting its theme "Pathways to Progress" and the exciting range of sessions and networking opportunities. Kerri emphasizes the value of connecting with peers and gaining inspiration from the event to rejuvenate one's passion for the Pharmacy profession, encouraging attendees to engage fully in this transformative experience.

EP 102 - Pharmacy View Podcast - AI in Action: Enhancing Pharmacy Training with Audirie

Welcome to Pharmacy View – Technology in Pharmacy Business Podcast Series where we provide regular interviews with Pharmacists and key industry people within the Australian Pharmacy and associated industry. In each podcast we look to discuss aspects of Pharmacy operation and how technology is improving or interacting with each guest’s current role or Pharmacy related business.

New tracks tagged #PharmacyEducation