Join Myke Connolly on the Marketing and Cupcakes podcast as he sits down with John Sortno, the legendary godfather of radio ads, to discuss finding your audience for products and services. John shares his insights on defining your audience as potential customers and focusing on building your customer base within your market. He reveals his experience with the Vermont Teddy Bear Company, where he shifted his target audience from the general teddy bear market to men looking for gifts during Valentine's Day. They also explore how different businesses, such as pizza shops and service-based businesses like hair salons, can identify and reach their specific audiences.

Episode 9: Cracking the Audience Code: Strategies for Discovering Your Perfect Customers

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

New tracks tagged #RadioAdvertisingSecrets