E-commerce experienced incredible highs during the pandemic followed by the lows that followed the health crisis. This topsy-turvy period has caused leaders at e-commerce companies to rightsize their businesses and adjust to “normalized adoption rates” of their customers. In Ottawa, companies such as Shopify, Noibu and Rewind are working to find the way forward.

In this episode of Techopia Live, Ottawa Business Journal publisher Michael Curran talks with Rick Watson, who spent more than 20 years in e-commerce sector entrepreneurship. These days, Watson is based in New York City and operates RMW Commerce Consulting.

Watson shares his perspective on the challenges and opportunities facing Shopify, especially when it comes to continuing innovation, staying strategically focused and moving upstream to secure Fortune 500 clients.

Techopia Live: Assessing Shopify’s challenges and opportunities

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