In-depth look at programmatic advertising, explaining the automated buying and selling of digital ad space using software and algorithms. Talking aboutl the core components, including Demand Side Platforms (DSPs) for advertisers and Supply Side Platforms (SSPs) for publishers, highlighting how they interact through Ad Exchanges, often via Real-Time Bidding (RTB). The benefits discussed include precision targeting, cost-efficiency, real-time adjustments, and transparent analytics, while also addressing challenges and exploring future trends like AI integration and privacy considerations. 

New tracks tagged #ad exchange