They’re the creative minds behind the curtain -- until now. In this episode, host, Kenzie McEvily and CMO, Dave Homan introduce the full Strategy & Innovation (S&I) team at McGohan Brabender. Meet the eight talented individuals who bring benefits to life through clear, engaging and customized communication strategies.

From writing and design to video production and digital tools, this team helps simplify complex healthcare messaging, boost employee engagement and reduce the burden on HR teams. Whether it’s Open Enrollment or year-round communication, they specialize in making benefits not just understandable -- but fun.

Tune in to hear how the S&I team supports both internal teams and clients, and why their work is crucial to a better benefits experience.

Side Affects 147 | Who is the Strategy & Innovation Team?

Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity.

In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation.

Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

Side Affects Episode 155 | The Science of Employee Persuasion | Part III

Side Affects Producer Kenzie McEvily, joined by her guest hosts, spotlights invited industry experts to discuss their best practices that disrupt the norm of health care, leadership, and business. Side Affects: A podcast that prompts you, as an employer, to think differently about the needs of your people and your company. We encourage you to take action by taking a deep look into benefit strategies that will transform your workforce engagement, i.e., diversity, compliance, mental health, and modern reporting. Kenzie and her guests bring these subjects and more to light to better health and productivity. Tune in and learn more!

New tracks tagged #dave Homan