Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable is now a threat to consumer satisfaction and brand reputation.

As a result, ethical issues in marketing have taken center stage, and brands must understand how to maneuver correctly to keep their reputation intact and their customers happy.

When we talk about ethical issues in marketing, we're not just referring to shady practices such as buying email addresses and false advertising.

If you're reading this blog, you're likely concerned about staying above board, and you're probably not engaging in these offending tactics. Many honest marketers don't realize some of the ethical issues in marketing they might be facing and how they could be affecting their business growth.

What Is Marketing Ethics, and How Does It Benefit My Business?

The way you communicate with your customers directly affects your business's ethics and success. The invisibility of the internet doesn't help things and makes it difficult for consumers to assume your good intentions and eliminate bias correctly.

Consumers can't hear your verbal inflections, tone, or style in a Facebook post or email. Instead, they have to filter them through their own perceptions to figure out your message's intent.

This is but one example of how ethical marketing comes into play.

Read this article: https://viralsolutions.net/ethical-issues-in-marketing/

October 15, 2021 by Lisa Thorstenson

Ethical Issues in Marketing: What Practices to Avoid and How

Dr. Robert Klitzman is a Professor of Clinical Psychiatry at Columbia University, where he is also the Director of the Masters of Bioethics Program. He joined the program this week to discuss important Ethical issues in medicine that could impact your health.

Information is the Best Medicine 4.21.18 - Dr. Robert Klitzman

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