In this episode, I’m analyzing trends in the fitness industry and peering into the crystal ball with Joe Vennare to speculate on the future of health and wellness. Joe is a great guest to interview about these topics because he’s the co-founder of Fitt Insider, a platform that offers industry news and analysis of the business side of fitness and wellness. Specifically, Fitt Insider helps industry operators stay informed, make better decisions, and seize opportunities (especially in regards to startups and investments) through a weekly newsletter, podcast, and jobs board.
 
Joe is a content strategist who’s been in the industry for more than a decade and leads Fitt Insider’s research and media efforts. I wanted to get him on the show because Fitt Insider’s goal is closely aligned with my own: to help millions of people live healthier, happier, better lives. By being a resource to help startups grow and advancing the conversation around wellness itself, Joe and his team can help facilitate massive change in the industry. 
 
In our chat, Joe and I talk about . . .
 
- Trends in fitness industry including wearables and subscriptions, and where technology and personalization may be headed in the future
- Offering legitimate value versus using “sexy” marketing to make money
- Virtual reality’s role in fitness
The gamification of apps and services
- Surprising wins and flops in the fitness space
- How the supplement industry has changed and where it might go in the future
- And more . . .
 
So if you want to learn about the business side of fitness and how the industry has changed over time and where it may be headed in the future, you’re going to enjoy this discussion! 
 
--- 

Timestamps:

0:00 - My free quiz to answer all your diet questions: www.muscleforlife.show/dietquiz

2:57 - What are some of the most interesting things you’ve seen in this industry and where do you think things are headed?

8:20 - What are some new, upcoming trends that you see on the business side of the fitness industry? 

17:44 - How much of that is legitimate value versus complicated marketing?  

25:32 - What are your thoughts on new technological tools for health and fitness?

31:50 - What is gamification?

36:50 - Is VR coming to the fitness world?

40:57 - What are some surprising business wins or losses you’ve seen in the fitness industry?

1:00:01 - What are your thoughts on the future on supplementation? 

---

Mentioned on the show: 

Take this free quiz to get science-based answers to all of your diet questions: www.muscleforlife.show/dietquiz

Fitt Insider: https://insider.fitt.co/

Joe’s Twitter: ​​https://twitter.com/JoeVennare

Joe Vennare on the Trends and Future of the Business of Fitness

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I’m going to give you the TLDR for the latest studies on topics like cardio’s effects on muscle and strength gain, body recomposition, pre-workout meals, how creatine affects cognition, and how browsing social media can make you weaker. 

This podcast is another installment in my Research Roundup series of episodes, where I give you concise and practical takeaways from studies that I think are interesting and that can help us gain muscle and strength faster, lose fat faster, perform better athletically, feel better, live longer, or get and stay healthier. 

There is a ton of scientific research that gets published every year, and even if you narrow your focus to fitness research, it would still take several lifetimes to unravel the hairball of studies on nutrition, training, supplementation, and related fields. 

That's why my team and I put a lot of time into reviewing, dissecting, and describing scientific studies in articles, podcasts, and books. 

In today's episode, I'm tackling studies on whether glute “activation” exercises boost glute growth, how effective the 5:2 diet is for preserving muscle while you diet, whether vitamin D can actually help prevent injury, and how well blood flow restriction training works for building muscle. Press play if you want to learn the answers to those questions. 

Oh and if you like this type of episode, let me know. Send me an email (mike@muscleforlife.com) or direct message me on Instagram (@muscleforlifefitness). And if you don’t like it, let me know that too or how you think it could be better.

---

Timestamps:

0:00 - My award-winning fitness books for men and women: https://legionathletics.com/products/books/

4:01 - Does cardio kill muscle gain and strength?

9:22 - How can I gain muscle and lose a lot of fat at the same time?

17:08 - Are pre-wokout meals helpful for strength training?

22:49 - Does creatine make you smarter?

25:59 - Does scrolling through social media while training make you weaker?

---

Mentioned on the Show:

My award-winning fitness books for men and women: https://legionathletics.com/products/books/

Research Roundup: Smart Phones Make You Weaker, Creatine Boosts Your Brain, Cardio Vs. Gains, & More

The Official Single from PVTRK! 
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who did production on the Beat!

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Again ft. June B (Produced by Legion Beats)

How much alcohol can you drink while cutting and still lose weight? Should you still train if your HRV score says to rest? How long should you rest between sets during a deload? All that and more in this Q&A podcast.

This podcast is a Q&A, but it’s a bit different from the kind you’ll typically find here on Muscle For Life.

In my usual Q&A episodes, I take a question from email or Instagram and then fully answer it in an episode of the podcast every week.

However, over on Instagram, I’ve started doing weekly Q&As in the stories, and it occurred to me that many podcast listeners might enjoy hearing these questions and my short answers. So, instead of talking about one thing in an episode, I’m going to cover a variety of questions. And keep in mind some of these questions are just for fun. :)

So if you want to ask me questions in my Instagram stories, follow me on Instagram (@muscleforlifefitness), and if I answer your question there, it might just make it onto an episode of the podcast!

If you like this type of episode, let me know. Send me an email (mike@muscleforlife.com) or direct message me on Instagram. And if you don’t like it, let me know that too or how you think it could be better.

---

Timestamps:

0:00 - Try Whey+ risk-free today! Go to buylegion.com/whey and use coupon code MUSCLE to save 20% or get double reward points!

3:47 - What are your thoughts on drinking alcohol when on a diet to lose weight? 

4:26 - What is a healthy choice of sauce for chicken or other foods?

4:54 - How long should I cut for?

7:13 - Do you have to pause for a certain amount of time after finishing a bottle of Phoenix?

9:11 - How did you overcome acne when you were ages 15-20?

10:49 - If your HRV score says to rest but you feel okay, should you train? 

13:10 - How do I overcome nonstop hunger?

14:37 - Is there a certain rep range or volume to use when cutting?

17:13 - Do I need direct or indirect volume for deadlifts? 

17:37 - Should I dedicate my extra gym days to core workouts?

21:28 - Is resting time during deload 3-4 minuets?

21:58 - Should my hamstrings hurt after doing deadlifts?

22:30 - Is 15 oz of red meat bad for you?

22:49 - Any tips on combining strength training and marathon preparation? 

---

Mentioned on the Show:

Try Whey+ risk-free today! Go to buylegion.com/whey and use coupon code MUSCLE to save 20% or get double reward points!

Q&A: Heart Rate Variability Scores, Alcohol During a Diet, Ab Training, and More

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Hey! My name is Mike Matthews and I'm a bestselling health and fitness author, and creator of MuscleForLife.com. My mission is to empower people to take control of their health and fitness by following a healthy, enjoyable lifestyle that not only gives them the body they've always wanted, but enables them to live a long, vital, disease-free life.

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