Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity.

In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation.

Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

Side Affects Episode 155 | The Science of Employee Persuasion | Part III

Side Affects Producer Kenzie McEvily, joined by her guest hosts, spotlights invited industry experts to discuss their best practices that disrupt the norm of health care, leadership, and business. Side Affects: A podcast that prompts you, as an employer, to think differently about the needs of your people and your company. We encourage you to take action by taking a deep look into benefit strategies that will transform your workforce engagement, i.e., diversity, compliance, mental health, and modern reporting. Kenzie and her guests bring these subjects and more to light to better health and productivity. Tune in and learn more!

New tracks tagged #principles of persuasion