In this episode of Shift Happens, host Jeff Edwards talks with Ken Seitz, Senior Director at Cisco, about the Cisco 360 Partner Value Index (PVI)—a game-changing shift in how Cisco recognizes and rewards partner performance. They break down how the Partner Value Incentive works, what it means for branding and profitability, and how it’s helping partners sharpen their focus in key areas like networking, security, and AI.
Ken shares insights on the move from a one-size-fits-all recognition model to a more specialized approach, why predictability matters, and how partner feedback is shaping future improvements. Plus, you'll hear exactly what steps partners can take now to make the most of their Partner Value Index scores and the Cisco 360 Partner program.
Key takeaways:
• What the Partner Value Incentive is and why it matters
• How Partner scores impact branding and profit
• Why specialization is the new strategy
• The role of partner incentives
• Actionable ways to boost your Partner Value Index score

Shift Happens-Episode 4: Cracking the Code: Cisco 360 Partner Program & the Partner Value Index

In this episode of Shift Happens, Jeff Edwards sits down with Brett Harrison, Director of Global Partner Go-To-Market Strategy for Collaboration at Cisco. From flying planes to driving partner success, Brett brings his strategic storytelling superpower to a packed conversation on the evolution of hybrid work, the AI-powered digital front door, and why interoperability is no longer optional.
They dig into:
• Market trends shaping collaboration and customer experience
• How AI is transforming contact centers and redefining brand interactions
• The power of Cisco’s 360 Partner Program and Partner Value Index
• Why “every customer is now a Cisco opportunity”
Whether you're a partner, customer, or Cisco team member—this episode delivers clear, actionable insights to help you grow your collaboration practice and elevate your brand.
👉 Tune in, take notes, and get ready to scale what sticks.


Shift Happens - Episode 7: Make it Simple, Scalable & Sticky - with Brett Harrison

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