On this episode of TAG, Chris and Josh discuss the major disconnect between Sales and Marketing Departments, why they don’t work well together, meaning, Economic Friction. 

They will share why splitting money between departments correctly, is the key to growth.

Economic Friction - What's That?

On this episode of TAG, the guys discuss a silent killer of companies- Cultural Friction. 

Josh will discuss why communication and the behavior of your staff can greatly affect your culture in negative or positive ways. 

They will also talk about how the size of your company can effect the look of your Sales and Marketing departments.

Cultural Friction: A Silent Killer

On this episode of TAG, Chris and Josh go into detail on the first 3 levels of relationships that Sales and Marketing Departments must deal with for true integration to take place. 

They define and give examples of how to move seamlessly through each relationship.

To Integrate Seamlessly, You Must Do This

On this episode of TAG, Josh and Chris discuss the final step in moving from Aligned to Integrated. They give some concrete ideas on how you split marketing and sales and even further how you can split each department to perform their defined roles. They also incorporate metrics and funnels and how to look strategically at how each department interprets the data.

How To Move From Aligned To Integrated

Welcome to TAG!, a podcast all about Teaming up your sales and marketing to win big in business.

TAG! - Team Up Your Sales And Marketing