Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow. 

In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.

"Ask Or You Won't Receive" - The Importance of Asking Your Community for Help

This week we're joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the "age old" question: "how long should your video be?" Whether it's on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business. 

In this episode, James, Amy and I chat about the ways in which we can all improve our audience's experience of our videos, by thinking about how long they should be.

How Long Should Your Video Be? (Featuring James Ibbitson)

Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term 'Influencer' has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community. 

In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they've changed the landscape of social media and marketing an individual or brand online.

Influencers

When you create content for your business, you're generally looking to achieve a particular goal. Whether that's selling a product, providing your community with information, or talking about a business update. And yet, there are numerous times when we all fall into the trap of posting content that isn't applicable to our business - simply because we feel like we have to talk to our audience on a regular basis.

In this episode, Amy and I chat about the ways in which we can all post purposefully, and how this will benefit our overall presence online.

Purposeful Content

You asked us to record an episode about some of the obstacles and wins that we've had while working from home, so that's this week's episode. We chat about what's worked well and what we've done to overcome some of the issues during moving our day-to-day work to our homes. We look at tips to improve audio, video, internet and WiFi quality and speeds and also discuss some of the challenges we've faced that are caused by us, not just our technology.

Working From Home

#TalkDigital is a weekly podcast from James Lane & guests. Each week we bring you a new topic to cover a range of digital topics that will help you grow and promote your business

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