Social media is an important aspect of such events to spread awareness of what is going on, because the people who follow such accounts are the people who are interested in the brand and the ones that will be purchasing their products. Without the use of social media, Micheal Kors and Marc Jacobs would have been able to tell their fans that they can watch the fashion show from their computers. But with the help of these social media websites, they were able to add the people sitting at home, and the people who could not make to the show in person to their audience. As compared to the era without Internet and social media, something like this would never have been able to happen, and the general public would never have been able to watch and experience a fashion show. 

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