We speak to&nbsp;&nbsp;Gil Kahana, Co-Founder of innovative brand ChattyFeet. 8 years ago Gil quit a successful career as a user experience designer to start&nbsp;“ChattyFeet”. The idea was simple. Create socks with illustrated characters that make people feel fun and happy.&nbsp;&nbsp;It grew from an amusing vision Gil had while at a party, staring at his own plain socks and imagining them animated with characters. So many of us have great ideas but unlike the majority of us, ChattyFeet co-founders Gil &amp; Humberto relentlessly pursued this idea and turned it into a successful brand. &nbsp;We explore some of the lessons Gil learned steering this fun start up down a path to greater things. From product development to marketing, Gil shares with us some of the secrets that have helped their brand grow.&nbsp;&nbsp;Discover how they developed their product range from customer insight, and how they used crowdfunding to secure that all important main customer audience. We ask ‘can socks become viral?’ and&nbsp;explore ‘Socks’ as a medium of self expression. If this sounds fun then you should really take a look at ChattyFeet’s product range.&nbsp;&nbsp;Just a quick glance is guaranteed to put a smile on your face and inspire you to an act of unfettered sock self expression. &nbsp;Useful Links Visit &nbsp;or their new&nbsp; &nbsp;- in a relationship with the British Vogue.&nbsp; This is their&nbsp;&nbsp;post. Chatty Feet Christmas hits 2020:&nbsp;,&nbsp;&nbsp;and&nbsp;

ChattyFeet-The Language Of Socks

Daniel and Ciaran launch the first in our festive podcast marathon mini series. Over the next 12 days, each day we will be bringing you a new tool or shedding some fresh light on the occasional old favourite we haven't yet given enough airplay.&nbsp;&nbsp; Daniel also announces the launch of our new email newsletter, 'The Digital Download.' This weekly email newsletter will bring you three key things we think are important. No sales message, no product pushing, just helpful useful bite-sized digestible and actionable content. Initially limited to the first 2000 subscribers, sign up quick to avoid missing out. All subscribers will be sent a copy of our updated Digital Marketing Toolkit. Don't miss this. The Toolkit is packed full of all the tools we love, make use of and highly recommend. See you all again tomorrow :-) Useful Links

The Digital Marketing Yulekit - Day 1

Daniel and Ciaran are back with the second of their yuletide tools. Today, Daniel shares with us an exciting toolkit for upgrading your team's skills. January is always a great time for getting plans like this into place, so we thought many of you would find this super useful. It's everything you could need to audit, monitor and improve your own and your team's digital skills. Daniel also shares some of the challenges we've been having with our CRM system and Ciaran goes overboard with a Rocky training analogy. Are you enjoying our Yulekit tools? Please share any episodes you love on social channels or leave us a review. If you make use of the toolkit, we would love your views on anything in it you think could be better. Contact us with your feedback. Useful Links Get In Touch  Download our Digital Upskilling Guide for Teams  Sign up for our Digital Marketing Download Email if you haven't already:

Digital Marketing Podcast Yulekit Day 2

Daniel and Ciaran share the third of their Yulekit tools. Today we are exploring Datareportal.com, &nbsp;a fantastic compilation of&nbsp; marketing stats on digital audience behaviour covering both global and country specific digital trends. With both global, country-specific and specialist reports and data going back to 2012, this is a marketing data gold mine for anyone creating a digital strategy. With the whole archive now keyword searchable on the&nbsp;reportal.com&nbsp;website, it's even easier to find the data you need to support your strategic approach.   Useful Links Data Reportal  Statista  Paul R Smith's SOSTAC® planning model  'You looked at the Show Notes' bonus! Not mentioned in this recording but also super useful, take a look at YouGov which publishes lots of searchable research and data on global public opinion. Just Visit:

Digital Marketing Podcast Yulekit Day 3

Today we are going to cover a tool we mention a lot, but with a difference. Daniel and Ciaran explore what advantages the Pro version of Answer The Public&nbsp;offers anyone looking to up their content marketing game. The pro tool has lots of value-added features.For a start, you get unlimited searches, but for one monthly fee, you also get unlimited users for your organisation. Daniel also shares how you can work this into your content marketing workflow to win lots of additional organic traffic. Daniel highlights that we should all be careful with overly invasive dynamic calls to action which obscure the content users are trying to read. Head his wise words. Both Google and users dislike them! Useful Links

Digital Marketing Yulekit Day 4

Daniel and Ciaran discuss the Oculus Quest 2, the new virtual reality headset from Facebook. If you have only ever experienced mobile phone-based virtual reality, this device is an utter revelation. It's a fantastic gaming platform and a tremendous amount of fun. Nothing you have experienced to date using your mobile phone even comes close to what this hardware can do.&nbsp; We have been exploring how we might use the Oculus Quest 2 for commercial applications. Hear what we found and what surprised us about this incredible piece of hardware. Are virtual reality and mixed reality about to come of age? Will Facebook's new soon to be released Infinite Office change the world remote working and virtual workspaces for the better?&nbsp; Want to join an Oculus Quest Virtual Training Session? Email Ciaran if have an Oculus Quest and want to try out a planning workshop using Spatial. We will pick at random ten listeners who respond before 1st January 2021, so get in touch.  Useful Links Oculus Quest 2 https://www.oculus.com/quest-2/ Space Pirate Trainer  &nbsp;Virtual Reality Meeting platform Infinite Office Promotional Video  &nbsp; &nbsp;

Exploring Oculus Quest 2 Virtual Collaboration

Daniel and Ciaran explore VidIQ, a plugin for Chrome and Firefox that gives you a detailed SEO analysis of any video you watch on Youtube. Explore with us how you can use this to analyse your videos to help them surface and get found. It is also amazing to analyse other's videos that are ranking highly in YouTube search. Doing this will teach you a lot about what matters to YouTube and also give a good indication of which videos you might be able to knock off their top spot without too much effort.  Useful Links VidIQ plugin  Keywords Everywhere  Listen to our earlier Interview with VidIQ  &nbsp;

Get VidIQ - Our favourite Video SEO Tool

Daniel and Ciaran take a fresh look at SE Ranking, one of our favourite, complete SEO tool Suite. SE Ranking has come of age with a recent overhaul and upgrade of the entire suite. It’s now so much more than just a ranking tool, and it offers all sorts of useful data sets and features. We explore some of the highlights of this tool. &nbsp;If you haven’t already, check out their free demo of the full suite which has lots of useful functionality without you having to set it all up. If only more tool providers did this. Check it out. In particular, take a look at the Keyword research functionality, which enables you to look at both Organic results and PPC competitor keyword research. We think it’s ace and we hope you will too. Useful Links SE Ranking  Try Out SE Ranking Keyword Research Tool  Try out the SE Ranking Demo  Digital Leadership Programme

SE Ranking SEO Suite

Daniel and Ciaran explore their favourite social media listening and monitoring tools and discuss how brands and organisations can get the most out of them. With these tools, you very much get what you pay for. You can of course opt for the all singing and all dancing Brandwatch which really is in a class of its own. However, there are also some great entry-level and mid-level tools that can cover a lot of ground with social listening without blowing your budget. Useful links Brandwatch  Brand24  Learn about Social Listening with Hootsuite  Mention.com  Also, check out Mention's library of resources which packed full of useful educational content on social listening best practice.  Don't miss the Brandwatch blog, packed full of learning, best practice and up to date insights and trends.  &nbsp;

Social Media Listening Tools

Daniel shares with us an amazing tool for creating AI generated Video from a script, and ciaran’s mind goes into overdrive dreaming up ways to use this technology creatively in your marketing. We also explore some of the potential pitfalls and ethical questions around using such ‘fake real’ tech. We don’t think it’s quite ready to completely fool the real world yet&nbsp; but it is to our mind ‘fully functional’ and ‘perfectly operational’ as Synthesia’s brilliant beta shows. It’s only a matter of time before real and virtual have very little to differentiate each other. Will technology like this usher in a whole host of virtual personalities? Check out Sythesia’s amazing demo and make your own mind up. The Father Christmas Message has endless possibilities and we have had huge amounts of fun with it so definitely check it out. Useful Links Synthesia.io Santa Message Demo https://www.synthesia.io/santa Synthesis.io Max Headroom Paranoimia by The Art of Noise Staring Max Headroom https://www.youtube.com/watch?v=6epzmRZk6UU

Creating Ai Generated Video Presenters With Synthesia Beta

Host of the Digital Marketing Podcast, Author of Digital Branding and Mobile Marketing, CEO TargetInternet.com , CIM Faculty, Google Trainer and Lecturer Imperial College London 

Target Internet