Penske Media VP Jacie Brandes illuminates the tangible value of good in media publishing as well as how the industry has reacted to the pandemic.

Penske Media - Jacie Brandes

B6A Founder & CEO Adam Grossman offers up a mini master class on NFTs, blockchain and how they relate to the future of content creation.

Block Six Analytics - Adam Grossman

We're giving brands and marketers a peek behind the Twitter curtain along with tips for how to make the most of this important platform.

Twitter - Douglas Szymul

What do your potential customers search for on your site? Josh Grau breaks down the data and insights to be gleaned from onsite search.

Yext - Josh Grau

People are bombarded by headlines near constantly; an enticing, engaging one helps your content stand out in the static.

Orbit Media - Andy Crestodina

Ahead of Content Marketing World 2021, we're talking to the "Godfather of Content Marketing" Joe Pulizzi about making content work for your business.

Author & CEO/The Tilt - Joe Pulizzi

How can sports data help shape storytelling? ShotTracker co-founder Davyeon Ross connects the dots on a new Brand Story, Inc.

DDSports/ShotTracker Inc. - Davyeon Ross

Helming a best-in-class brand content studio isn't easy, but IBM Originals' CCO George Hammer fills us in on their organizational structure and focusing on what matters.

IBM Originals - George Hammer

MLB Network Sr. Director Kristen Wendland pulls back the curtain on one of the hottest content studios in professional sports.

MLB Network - Kristen Wendland

Nativo CRO Sarah Dale helps us understand how sponsored content via ad tech fits into the pie chart of marketing tactics.

Nativo - Sarah Dale

Why are brands still overlooking 20% of Americans? Stephen Paez joins us to discuss the specifics of the LatinX audience and what they want from brands.

Spark Foundry - Stephen Paez

Director of Large Customer Sales at Reddit, Adam Carl pulls back the curtain on the engine that drives so many devoted communities.

Reddit - Adam Carl

What are brands and marketers still not getting about the overlooked Latinx audience? PHD Managing Director Michael Roca helps us understand.

PHD Media - Michael Roca

We're joined by Randy Frisch, Co-Founder of Uberflip, a platform that empowers marketers to create content experiences at every stage of the buyer’s journey.

Uberflip - Randy Frisch

A pioneering figure in sports media, former ESPN VP Carol Stiff joins us to discuss the future of women's sports programming.

ESPN/Stiff Sports Media Consulting - Carol Stiff

AAC Senior Associate Commissioner Tom Odjakjian joins us to discuss the whirlwind of issues and opportunities surrounding college sports.

American Athletic Conference - Tom Odjakjian

We're diving deep into the exploding world of sports gambling, where it is today and where it's going, with PointsBet's Teresa Fiore.

PointsBet - Teresa Fiore

With a foundation in Australia's mature sports gambling market, BOC Agency founder Zac Reynolds walks us through what he sees on the horizon for the burgeoning US scene.

BOC Agency - Zac Reynolds

Sports and data go hand in hand, which is why we're so excited to share our conversation with an expert in both, Mike McComiskey.

Former Big Ten AC - Mike McComiskey

Former NFL star and co-founder of Will Ventures Isaiah Kacyvenski stops by to chat about investing in top notch sports content.

Will Ventures - Isaiah Kacyvenski

We're over the moon to announce the launch of Coaches+ Media, and we're joined by NABC president Craig Robinson for a kickoff discussion.

NABC/Coaches+ - Craig Robinson & Jay Sharman

Evolve Global Marketing CEO Kimjera Whittington joins us to discuss how great storytelling can elevate your brand.

Evolve Global Marketing - Kimjera Whittington

In this episode of Brand Story Inc. Jay Sharman sits down to talk to Origin Investments Principal and Co-Founder Michael Episcope about his investment strategy in content marketing and the ROI of his content studio.

Origin Investments - Michael Episcope

John WallStreet of Sports Illustrated shares his journey of building his own brand from scratch as well as tips and insights for email content products.

Sports Illustrated - John WallStreet

Elizabeth Merritt discusses innovation in the museum business model and shares how utilizing marketing tactics from other industries can prove beneficial.

AAM's Center for the Future of Museums - Elizabeth Merritt

Dusty DiMercurio and Stephanie Losee of Autodesk share their insights on content marketing, brand building, and story sourcing.

Autodesk - Dusty DiMercurio and Stephanie Losee

Today on Brand Story, Inc. we welcome Rob Villanueva, Athlete Influencer Lead at The Player's Tribune. Rob joins us to discuss the ways in which sports celebrities can leverage their fame, audience and overall reach to impact real change.

Brand Story, Inc. - Rob Villanueva

The Players' Tribune - Rob Villanueva

Today we're joined by Rich Routman, President & Chief Revenue Officer of Minute Media, a rapidly-growing sports media platform connecting content studios with fans in fascinating ways. Routman offers insights on branded content, both today and tomorrow, and how Minute Media's adaptable strategies have helped them evolve in the COVID-19 media landscape.

Minute Media - Rich Routman

On this week's Brand Story, Inc., we're joined by Rich Greenfield of Lightshed Partners, who offers an industry veteran's take on connected TV and the current cold war being waged for your attention in a saturated media marketplace.

Lightshed Partners - Rich Greenfield

On this week's Brand Story, Inc., the inimitable Mike Rucker, VP of NBC News' award-winning Brand Studio joins us. His is a masterclass on generating quality content amidst our current chaos. With insights on how to coach brands, content aesthetics vs. value, and how to customize for platforms, this is a can't-miss episode.

NBC News Brand Studio - Mike Rucker

How much do you know about the burgeoning world of esports? Did you know that gambling is set to explode on the scene? Aubrey Levy, VP of Content and Marketing at theScore joins us to discuss the intersection of esports, content marketing, and one massive market.

theScore - Aubrey Levy

Content is shaped by great ideas; great ideas are informed by strategy founded in thorough research. On this week's Brand Story, Inc., we're joined by Bill Hague of Magid Associates, THE leader in media research and strategy consulting, to discuss content measurement, TV's not-so-distant future, and what opportunities lie on the horizon.

Magid - Bill Hague

CNBC sports business reporter Jabari Young joins us to discuss a range of content-related trends, from increased investment to celebrity athletes as brands.

CNBC - Jabari Young

On this week's Brand Story, Inc., Chicago Cubs Executive Producer Matt Romito walks us through how a world-renowned sports brand leverages content production.

Chicago Cubs - Matt Romito

How does a Fortune 500 company handle content? Capital One's Lindsay Hansen joins us to discuss form as it relates to market function.

Capital One - Lindsay Hansen

Brand Story Inc. is a TeamWorks Media Podcast.
Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.

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