What was going through Hillary Clinton’s mind while 2016’s election night unfolded? As a global leader in digital communications and Senator Clinton’s Head of Digital Marketing throughout the 2016 campaign, Andrew Bleeker has a better idea than most people. He joins us for Episode 5: Money, Message, & Mobilization. 

Some people may think that we elect our presidents in the same way we choose our popes—but in reality our elections and campaigns are now firmly rooted in tech. And during this divisive election, it was apparent that there are currently three main motivations in all political campaigns: money, message, and mobilization. In this episode of the podcast, Tom and Andrew focus on the role that Ad Tech, digital communications, and social media played in the two very different campaign trails. Even though the Democrats and Republicans were using each strategy in very different ways, they were still key motivators for both parties. 

Explaining the importance of search engines, social networks, and video in reaching voters, Andrew takes us through the new challenge of engagement vs. persuasion. Lots of new tech pushes persuasive content out to the target audience but has to also compete for attention with the likes of Buzzfeed and Vox. And if it doesn’t cut, it just doesn’t reach those all-important voters. In a world in which content and social media can win an election, it’s become all too clear that digital communications are now best-placed at the heart of every political campaign.

Episode 5: Money, Message, & Mobilization - Andrew Bleeker Talks Hiliary 2016 with Tom Serres

Episode 5: Money, Message, & Mobilization - Andrew Bleeker Talks Hillary 2016 with Tom Serres

It’s become something of a mantra for the Tech On Politics team, but there is no doubt we’re living in interesting political times. Last year, Brits voted to leave the EU, populist movements and candidates were on the rise, and US President Trump continues to whip the news media into a daily frenzy. So what does this mean for our current political systems and what role is technology playing in the democratic protest?

In the final episode of season 1, Tech On Politics sit down with Steve Hilton. A former strategist and senior advisor to UK’s former Prime Minister David Cameron, Hilton now bases himself in America where he’s worked as an Stanford professor, authored the book ‘More Human: Designing a World Where People Come First’, and founded CrowdPac, a platform which makes it easy to crowdfund and run for public office.

Tom and Steve talk political campaigning, why Steve firmly believes that Brexit has been a long time coming, how it was a win for democracy and just how much of that is rooted not just in technological advancements but in an underlying apathy for the current political party system and voting processes. Via Crowdpac, Steve believes in democratizing the political process and putting the power directly in the people’s hands. Can populism be spun positively via technological transparency? Join us for an action packed finale of the first season of Tech on Politics.

Episode 10: Steve Hilton Talks Populism and the future of Democracy With Tom Serres

Now, with almost 300,000 people who have listened to the show. 

Tech on Politics is produced by Animal Ventures, an agency of innovation that partners other animals to create, implement, and invest in some of the most exciting and emergent technologies. We educate the worlds leading executives and together we rapidly protype, build, and design new ideas.

It's time for a new political discourse and a more robust conversation around political and governmental innovation. Join host Tom Serres as he talks with some of the world's top technologists, entrepreneurs, investors, philanthropists, and political elite -- bringing new voices to the ongoing debate and expanding the discourse beyond the headlines.

Enjoy Season 1 interviews with: Eric Ries, Author of the Lean Startup, Michael Fertik, Founder of Reputation.com, Jutta Steiner, Founder of Parity, Don Tapscott, Author of The Blockchain Revolution and Wikinomics, Andrew Bleeker, Head of Digital for Clinton 2016 & Obama 2008/12, Matt Mahan, Founder of Brigade Media, Pia Mancini, Founder of Democracy OS, Howard Rheingold, Author of SmartMobs, and Steve Hilton, Founder of Crowdpac

Season 2 is coming Fall 2017...

Episode 5: Money, Message, & Mobilization - Andrew Bleeker Talks Hillary 2016 with Tom Serres

Tech On Politics by Animal Ventures

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