WhatsApp Messenger is an instant messaging client for smartphones. It's intended to send text, audio, video messages to the contacts and family/friend groups. But surprisingly in Brazil, this direct messaging app turned to be one of the most popular platforms for digital marketing and eCommerce and virtually replacing traditional CRM platforms. 

In this podcast, Atish Narlawar talks to Fernanda Saboia, Digital Strategist at Huge about her research in the Brazilian Digital Marketing space “The Rise of WhatsApp in Brazil Is About More than Just Messaging." 


Fernanda starts the conversation with the brief introduction to the research, and what made her work on this topic. She gives the figures stating how WhatsApp is so close to Brazilian and it's already trumped the other social media(Facebook/Twitter/Instagram) with user engagement, and the most significant user "Open and Read rate." She states, read rates for organic search is 7%, email is 22% while direct messaging is impressive 98%.


She introduces some real-time use cases, where business owners use WhatsApp to connect to the segmented audiences, and discuss the implementation, economics behind it with types of issues owners face and how they overcome with smaller adjustments.

Although WhatsApp hasn’t facilitated any services(aka. API) to leverage it as a CRM tool, she thinks it's definitely on their radar. With much discussion happening in the digital space about Conversational UI, AI bots, data-driven engagements, Fernanda believes WhatsApp will come up with a new groundbreaking product, to leverage the power of direct messaging and Facebook expertise and will compete with top CRM products in the market.


She observes the issues of privacy, spamming and other types of noise in this system and sees the adverse impact on the businesses in case they try to use it as a platform to push the content.  She also finds a social aspect in this engagement, where business owners are trying to make social groups and feel their customers together to share some interests, and that's a good plus point.

Fernanda thinks this phenomenon will replicate in other continents like Asia and Europe and very optimistic about WhatsApp as a niche player to serve this market better.


Venue: Huge, Brooklyn, NY.
Host: Atish Narlawar
Contact: techpodcast@aol.com
Guest: Fernanda Saboia<a href="https://twitter.com/saboia">@saboia</a>

Tech Time PodCast

WhatsApp is replacing traditional CRM tools in countries like Brazil

As of 2016 AWS has more than 70 services, estimated 2 Million servers and 31 percent cloud market share. The recent Yearly AWS Summit is one of a good place to feel the excitement with 32000 engineers gathering, collaborate with boot camps, and see how things are getting put in reality and what others think about Cloud in general.

Atish Narlawar talks about recent AWS Con 2016 to Stanley TSO, DevOps Engineer at @Huge. 

They start the conversation with the most major topic of the year AWS Lambdas. Stanley talk about Serverless Architecture and architecture patterns emerged from it AWS Serverless API w/ API Gateway, Mobile, and Live Video Stream Processing. Cost is one of the biggest factors for switching from current cloud-based servers to AWS Lambda serverless architecture, and Stanley thinks these savings are going to be the game changer. In one survey it was noted on actual production servers savings goes up to 50-90% of total current cloud expenses.

Second, they talk about Alexa, and the concept of Voice user interfaces (VUIs). AWS hosted a workshop to develop Alexa skills using Raspberry PI.  User Conversation is the design paradigm and interactions with the application services with little straightforward and natural way going to be a big thing in the upcoming year. Stanley thinks Amazon is pushing hard to make this transition sooner than later. He also speaks cover about AI, Machine learning presentations he attended, and how dev teams can use AWS AI services to build AI functionalities from scratch.

Third, they talk about "How DevOps Culture getting evolved" across worldwide since its inception in 2009. Stanley finds DevOps became the necessary for agility; moving towards the direction of 
"Infrastructure as a Code" and gets into the Continous Integration workflows along with application code.

Finally, He talks about Security Automation, and how Automation in the security has taken overall security to the next level. He shares the "Psychology of Security Automation," its placement from day one in the project. And how tools from NetFlix like Lemur and Repoman automates SSL creations and User permissions and facilitates development team a pace of “Move and Fast Break the things, ” and fulfills testing and security compliance.


Venue: Huge, Brooklyn, NY.
Host: Atish Narlawar
Contact: techpodcast@aol.com
Guest: Stanley Tso<a href="https://twitter.com/stso">@stso</a>

Tech Time Podcast

AWS Reinvent 2016

In this podcast, Matt Toigo and John Mann discuss the pros and cons of different enterprise CMS platforms and some of the strategies on deciding which platform and when.

CMS Platform Discussion

Tech Time Podcast gives a rundown on a couple of interesting topics happening in tech, design, culture. We’ll meet creators, thinkers, and technologists, hearing their theories and becoming acquainted with their quirks, forming our ideas based on the truly weird minds. 

You can reach out to us via email techpodcast@aol.com
Subscribe via Itunes - https://itunes.apple.com/us/podcast/tech-time-podcast/id1081099390?mt=2

AWS Reinvent 2016

Tech Time Podcast

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