Hier setzen sich Jens Fauldrath und Lisa Stober mit Themen von SEO für große oder komplexe Websites auseinander. Organisation, Prozesse, Qualitätssicherung und vor allem Strategie in der Suchmaschinenoptimierung für Eure Ohren! Dazu viele spannende Gäste mit tollen Empfehlungen und kontroversen Meinungen. Reinhören und mit diskutieren!

SEO House

AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving marketing landscape, as AI enables brands to enhance safety protocols, vet creators, and elevate their strategies. User-friendly tools empower non-technical marketers, blending creativity and efficiency while underscoring the need for precision in automated content creation.

Influencers remain pivotal in the digital age, maintaining authenticity and trust in an AI-driven world. By integrating AI with strategies like SEO and email campaigns, marketers can extend influencers' reach without compromising their personal touch. Corbett Drummey highlights the power of collaboration, combining skilled editors with AI-enhanced tools to harmonize human creativity and technological advancements. Together, these elements reaffirm the indispensable role of influencers while showcasing AI as a complementary force in the marketing realm.

Guest Contact Information: 
- https://www.linkedin.com/in/corbettdrummey/ 
-https://www.lightricks.com/ 
-https://popularpays.com/ 

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Evolution of AI in the Influencer Marketing Ecosystem with Corbett Drummey

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.

RJ shares insights on blending digital and traditional strategies, showcasing full-funnel marketing's psychological and strategic advantages. Explore case studies, including McDonald’s success in pairing digital ads with billboards for cohesive brand experiences.

This episode emphasizes understanding your Ideal Customer Profile (ICP) to target audiences effectively in both digital and physical spaces. We highlight the importance of a 90-day advertising commitment and a balanced budget to achieve impactful results. From marketing psychology to actionable Blip Billboards strategies, gain valuable tips for businesses of all sizes to boost brand recognition and consumer engagement.
---

Guest Contact Information: 
- https://offers.blipbillboards.com/podcast 
- https://www.linkedin.com/in/schultzrj/

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Building Trust and Recognition: Advanced Multi-Channel Marketing Techniques with RJ Schultz

Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F.

We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. These initiatives offer networking, peer support, and problem-solving sessions to elevate your marketing game.

Join this vibrant community as we prepare for the new year with transformative strategies and exciting opportunities. Don’t miss the chance to lock in current pricing before adjustments. Let’s end the year strong and step into the next with momentum, clarity, and a winning digital strategy.

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Matthew Bertram 2025 : Transformative Digital Tactics for the New Year Ahead

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.

Selling a business is complex, involving political dynamics and nuanced relationships. Drawing from my own experience selling a business in my 20s, we discuss understanding critical deal terms like earn-outs and employment agreements, adapting to new management, and addressing stakeholder conflicts. Jonathan shares real-world examples and cautionary tales, underscoring the importance of thorough preparation to protect your interests.

We also dive into agency growth and profitability, tackling strategic decisions like selling versus continued growth. Topics include fee revenue per employee, avoiding scope creep, and distinguishing personal financial contributions. Whether preparing for a sale or pursuing growth, this episode offers actionable insights for informed entrepreneurial decision-making.

Guest Contact Information: 

- https://www.linkedin.com/in/jonathandavidbaker/

- https://punctuation.com/

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Strategies for Maximizing Value and Navigating Complex Deals with Jonathan Baker Ep. 631

Herzlich Willkommen im Jahr 2025 - übrigens ein "Quadratjahr", denn 45² ist 2025. Das haben wir erst 2116 wieder! Das Jahr startet wieder immer mit der CES in Las Vegas und wir haben die coolsten Gadgets in der Sendung. Da ist für alle was dabei!
Außerdem will Marc endlich "beyond AI" erreichen und in die Quantentheorie oder besser gesagt das Programmieren von Quantencomputern einsteigen. Udemy hat da natürlich einen Kurs am Start.

SEM fm #118: Marc, der Quantenflossler

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.

• Impact of AI on search and marketing strategies
• Importance of social media platforms for branding
• Role of storytelling in building customer loyalty
• Community building through interactive content
• Necessity of localization strategies for targeting
• Shift toward privacy in marketing practices
• Invitation for consulting services and guidance

More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Thriving Through New Challenges with Internet Marketing Trends in 2025

Moin, moin. In der aktuellen Folge SEM fm ist Real Talk angesagt... wobei man dazu sagen muss, dass an der ein oder anderen Stelle ein paar Manhattan und eine Flasche Rotwein aus Marc & Tom sprechen. Aber sei es drum: Das Innere ist nach Außen gekehrt oder so und wir geben wieder unser Bestes, um euch auf dem Laufenden zu halten.

SEM fm #119: Watch us come undone!

Es gab einige Beschwerden zur letzten Folge und daher üben wir uns in Bescheidenheit und Selbstkritik und möchten uns in aller Form... ach, was! Gar nix gibt es zu entschuldigen - wir machen einfach weiter, aber dieses Mal ohne Alkohol, dafür mit Tee. Marc berichetet in dieser "nachher" Folge über seinen 100km Lauf rund um Hamburg. Eins vorweg: 100km sind es nicht geworden.

SEM fm #120: The Great Regret

Wenn man in der Tech-Bro-Welt von sich reden machen will, dann muss man in Superlativen sprechen. So hat es Eric Schmidt schon vielen anderen vorgemacht und nun legt er wieder nach: Er behauptet, dass 99% aller auf unserem kleinen blauen Planeten produzierter Energie (Strom - egal ob konventionell oder erneuerbar hergestellt) in Künstliche Intelligenz gesteckt werden sollte, um möglichst schnell die "Superintelligenz" zu erreichen.

SEM fm #121: Schmidty, Energie!

In dieser Sendung greifen wir auf die kommende Relaunch Konferenz in Hamburg (Rabattcode 20% zrefwa) vor. Dort werden Jens und Markus Hövener zusammen über die Integration SEO in die Relaunch-Planung einer Website referieren. Grund genug für uns, Markus endlich zu uns in die Show einzuladen. Markus ist bekannt für seine pragmatischen und guten SEO-Vorträge ohne Rockstar-Allüren. Außerdem ist er Herausgeber des Suchradars (abonnieren wird dringend empfohlen!) und teilt sein Wissen und Erfahrungen schon lange in der Branche. Und im Gespräch selbst haben wir auch noch erfahren, dass er bereits in den Frühzeiten eigene Suchmaschinen mit gebaut hat. Mit der Meta-Suchmaschine apollo7 kann man eine solche Meta-Suchmaschine noch besichtigen. Und ja Kinder, so sahen früher mal Suchmaschinen aus.

Da sich das Web aber stetig weiterentwickelt, sind Relaunches auch ein stetiger Begleiter. Und jeder Relaunch birgt das Risiko in der monatlichen List of Shame von SISTRIX zu landen. Zum Fokusthema SEO & Relaunch aber später mehr.

SEO & Relaunch von Websites – SEOHouse 71

Indexbudget, Crawlbudget und Mehrsprachigkeit sind für große Seiten komplexe aber entscheidende Themen im IT-SEO. Aber hört selbst!

Indexbudget, Crawlbudget und Mehrsprachigkeit - SEOHouse 78

Damit wir nicht wieder eine Sendung ausfallen lassen, habe ich mich am Samstag ins Büro begeben, um eine Show aufzunehmen. Leider ohne Markus und ohne Gast, aber besser als nichts. Immerhin habe ich es geschafft, eine Stunde alleine zu reden, puh. Ich hoffe, es wurde nicht zu monoton, ich bin auf jeden Fall auf Eure Kommentare gespannt.

Ich habe die Chance genutzt um über unser Engagement an der Hochschule zu berichten.

SEO-Projekt an der h_da 2017 - SEOHouse 80

Der live-Recap von der SEO Campixx 2018 mit Jörg Wukonig, Carsten Hinrichs und Mario Jung. Was hat uns gefallen, was haben wir gelernt?

Campixx ReCap - SEO House 84

Zusammen mit Fabian Rossbacher betrachtet Jens Fauldrath die Website barf-alarm.de. Welche Strategie wird im SEO verfolgt? Wie werden die Leser aus dem Blog zu Kunden konvertiert? Und warum überhaupt der Blog als Hauptlieferant für SEO-Traffic? Geht das nicht auch besser?

SEOHouse 92 - Fabian Rossbacher & Shop-Optimierung

In der News-Edition des SEO-Podcasts SEOHouse besprechen Jens Fauldrath & Stefan Keil die aktuellen Entwicklungen in der Suchmaschinenoptimierung.

SEO-House News-Edition

Diese Podcast-Seite ist ein gemeinschaftliches Projekt von Jens Fauldrath, Markus Kellermann, Markus Walter, Kai Spriestersbach und Eric Kubitz. Die Inhalte und Themen erstellen die jeweiligen Moderatoren der Shows SEO-House, Online-Radar und Affiliate Musixx.

SEO & Relaunch von Websites – SEOHouse 71

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