I recently attended a user research and UX workshop at Media City in Manchester with PRWD, a conversion optimisation agency. Here are my thoughts.

Business building with user research

This is a reality check. You can achieve whatever you want. Become your best. But first - put in the work. Don't be distracted. Just be your best.

Whatever you want: earn it.

On today's episode of Thacknology I'm sharing what it means to do four-walls marketing - the stuff that puts everything on the line about who you are and what you do to build deeper, more valuable relationships with your clients of today and tomorrow. Inside marketing is something we overlook. But when we're all on the same page, through consistent application of training and understanding of common processes - we become one. And the results - customer and business growth - are dynamite!

Sell that sizzle!

Link to Bob Scoble's 49-minute marathon video on the future of VR: https://skarredghost.com/2017/07/25/will-apple-arkit-disrupt-arvr-market/

Future of content marketing? Look inside...

Think content marketing and your mind turns to articles and features and GETTING IT DONE. Pause. Instead of infuriation when the results don't come in, let's make this work. Let's think about who matters. About what matters to them. About everyone being aligned. And now, finally, let's start making magic...

Think Customer

On today's hastily constructed Thacknology we're talking about 5 ways to give yourself some love. You're your most important customer. Don't neglect the only customer that decides whether you succeed or fail. That's you.

5 ways to build a better business

On today's show I'm talking about the four cornerstones of humanity, what YouTube gets wrong but could get right - and the number one irritation of applying for jobs,

VAKD, job applications and YouTube genius

A-ha is a Silicon Valley conference built by tech analysts CB Insights and making its debut December 12 and 13, 2017. CB Insights are among my favourite content creators and will doubtless make A-ha! a must-attend event on the global tech calendar. Thacknology checks in.

And don't forget - if you want Thacknology on the scene at A-ha!, Tweet @CBInsights and tell them so.

A-ha! It's the best tech conference of 2017...

I half-officially unveiled my new event radio service today using Facebook Live as the platform. As you'll hear, that destroyed the sound quality. Which isn't the world's best advertisement for an audio service, but you get the gist. This is my passion. Tell your pals - if they've got a conference planned, I've got the goods they need to build an event that'll leave its attendees panting for more.

Event Radio Is Go!

Inspired by this week's goings-on I wanted to urge you to overcome the only challenges to becoming the deserved you. The real you. The one you lock away. Those challenges aren't real. They're not engineered to suppress you. They're inside your mind. And it's time to make them disappear...

Be the you

On today's rapid-fire (but stupidly long) riposte, Thack riffs on getting people to think differently about building astonishing content and customer-centric websites. A slice of different. That might never be topped. Here all week. This episode features a rant about there not being such a thing as a perfect world. You have been warned.

Content and the Pizza

Thacknology is an irregular show when I have the greatest of fortune in talking to pioneers and visionaries invading the mundane with irresistible ideas.

Thacknology

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