What does analytics look like at a SaaS company? How is it different from a consumer company, and what's the best way to ensure that data practices can scale, while maintaining data integrity?

Join us in this special episode of The Analyst from a SaaS data panel discussion held recently at Heap, as Heap's CEO and Co-Founder Matin Movassate chats with Bilal Mahmood (Founder, Bolt), Ville Tuulos (Head of Data, AdRoll) and Maurice Mongeon (Data and Analytics Lead, App Annie).

Get links from this episode at data.heapanalytics.com

#4 - How the Most Innovative SaaS Companies Use Data with App Annie, AdRoll, and Bolt

“Data, in itself, is interesting. At the end of the day, it’s all really about people."

Lluvia Rodriguez and Catlyn Origitano work at Sojern, a travel advertising platform. A Sr. Data Insights Analyst with an advanced degree in astrophysics and electrical engineering, and a Content Marketing Lead and Doctor of Philosophy, respectively, the two work together to produce in-depth travel guides that entertain and inform.

In this episode, Lluvia and Cat talk about how they analyze massive sets of travel data and muse about what happens when what are normally considered two radically different functions—content and data—come together.

Get their travel reports at data.heapanalytics.com.

#5 - Where Travel, Data, and Content Collide with Catlyn Origitano and Lluvia Rodriguez of Sojern

The right tools can make or break analytics at a company—especially a fast-growing one.

Ep. 6 is a recording from a special event we held in New York City at Casper HQ, where Scott Breitenother, VP of Analytics at Casper, and Ryan Stuczynski, Growth Lead at theSkimm, discuss:

    -   Which platforms and tools help them build powerful analytics infrastructure

    -   How the two teams think about attribution and other sticky analytics challenges

Learn more about how Casper and theSkimm approach analytics at blog.heapanalytics.com.

#6 - Two Tales of Data Teams and Tools with Casper and theSkimm

Ep. 7 is about data quality. When you're trying to track activity across a variety of ever-evolving platforms and devices, where do you start? And how do you make sure it's accurate?

June Dershewitz, Head of Data Governance and Analytics at Twitch, gives us insight into how she and the team are tracking, organizing, and guiding meaningful analysis of billions of daily user engagement data points from video game consoles, tv apps, and mobile devices.

Read more at blog.heapanalytics.com

#7 - Making Data Quality and Culture Work at Scale with June Dershewitz of Twitch

When you send a document to someone, odds are you aren't sure whether they opened it, let alone how long they spent reading it, or who they may have shared it with. Yet, when it comes to closing a deal, raising money, or recruiting, that data makes all the difference.

Russ Heddleston, Co-founder and CEO of DocSend, shares how closing this gap around how people interact with documents and files helps everyone—salespeople, marketers, recruiters, anyone sending content anywhere—hone pitches, reach their goals, and simply communicate better in business.

Read more at blog.heapanalytics.com

#8 - Perfecting Pitches Using Document Data with Russ Heddleston of DocSend

Campaigns are hairy creatures. 

Producing a marketing campaign that resonates is hard enough. Tracking its performance, especially where many channels are involved, can be just as challenging. How should you approach campaign tracking to enable effective analysis later?

To get the answer, we spoke with two marketers who might know the subject better than anyone: Seiya Vogt, Director of Demand Generation, and Blaise Lucey, Director of Product and Content Marketing at Bitly, a link tracking platform.

Read more at blog.heapanalytics.com

#9 - Campaign Tracking, Inside and Out with Bitly

The Analyst is a podcast about how to use data to solve problems, in business and beyond. The Analyst is produced by Heap.