Frank Goodman, the founder of Bleeding Bulb, a strategic and digital development shop that specializes in shaping ideas into reality, shares his marketing expert strategies and tips to convert website traffic into a lead.&nbsp; If you recall from our first episode, Erik Lenderman of Lenderman Consulting shared his proven strategies and tactics to get your first 100k visitors to your website. This episode features Frank discussing what to do with that traffic to convert them into leads!&nbsp; Topics discussed in the podcast include:&nbsp;  The importance of segmentation and getting the right messaging to audiences based on web behavior.&nbsp;   How many touches it can take to convert a lead, and why you must be creative and strategic in hitting up your audience with the right messaging at the right moment to convert.&nbsp;   The tools you need to have in place for tracking and mapping out your campaigns.&nbsp;   Why testing is important to see what works in connecting with your audience on an emotional level to react.&nbsp;   Why it is imperative to study your competition - they've already done some of the testings for you so you can bring down your marketing costs.&nbsp;

You Have Traffic Coming to Your Website - Now What?

The word is out now about quality content in the B2B and B2G space and its role in the sales process. Now it comes down to who the best provider is.&nbsp; This week we interview Chris Parente, founder of Story Tech Consulting, a content marketing firm that specializes in providing quality content for audiences in the B2B and B2G space.&nbsp; Chris shares valuable information about the importance of producing high-quality content that isn't overly promotional on a consistent basis.&nbsp; Chris also shares valuable insights about:  How content marketing in the B2B and B2G space differs from the B2C realm   New developments in the field of content marketing   The importance of analytics and why it needs to be coupled with quality content   And what marketers can expect in the near future with content marketing in the B2B and B2G sector.  If you’re selling something high-end in which there is a lengthy sales process, such as telecom equipment or cloud computing, then this is the episode for you. You need to have quality content that is effective in staying in front of your decision makers and differentiates you from the competition. &nbsp;

Don’t hold back your B2B & B2G content marketing - an expert interview to help you drive results

Chris Guthrie, founder at RTW Website Solutions, a company specializing in internet marketing since 1998 for over 100,000 businesses worldwide shares some tips on outsourcing and what to keep an eye on when choosing the right firm for your digital marketing needs.&nbsp;

The Importance of Outsourcing Your Digital Marketing to the Right Firm

Marketing Automation Insights to Grow Your Business

Josh Greene, founder of The Mater Group LLC, a digital marketing agency that helps clients boost sales and leads using the latest marketing tactics discusses what retargeting is all about.&nbsp; If you are new to understanding what retargeting ads are all about, and how they can be applied to help you grow your business, then this is the episode for you.&nbsp; Key Takeaways:  What is retargeting How retargeting can be applied Scenarios in which retargeting can work well Platforms retargeting works best on How much you should spend to see results with retargeting And more!  &nbsp;

Retargeting 101: What Retargeting is All About and How You Can Apply These Ads

Marisa Peacock, founder of The Strategic Peackock, a digital marketing agency that specializes in helping schools and small businesses enhance their online presence is our featured expert today. Marisa has extensive experience working with companies to help creatively position them online to drive awareness, engagement, and ROI. And today we discuss all about the importance of online optimization: Key Takeaways  Don't treat social media as an updated version of the fax machine   Why it's imperative to have a social media content calendar that coincides with your online strategy   The importance of letting your brand persona shine on social media to make you more relateable to your audience - be human!&nbsp;   And so much more!

Don't Look at Social Media as an Updated Fax Machine

Marketing is becoming more and more commoditized. To be a successful marketer, not only in today's day and age, you've got to prioritize yourself as your own client, reinvest back into your business to become a brand, and do the work!&nbsp; Following this formula, as outlined in this solo podcast episode, will help you not only stand out from the competition as a marketer but will also help you build your brand.&nbsp; It's time to treat yourself as your own client.&nbsp; &nbsp;

The Creative Marketing Zo