High fashion is a highly competitive space. Between powerful legacy brands and upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands curate the best products from a mix of well-known brands and up-and-coming independent designers. The challenge is appealing to buyers with very different styles.

Catering to the High Fashion Buyer | Aneesha Rao of Need Supply/Totokaelo

Subscription boxes are everywhere you look. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products and ecommerce leaders love them because of the reliable monthly recurring revenue. But because it's such a successful business model, the market has gotten far more competitive. This is exactly why CEO Yosef “Joe” Martin decided to get directly involved in the marketing for his beauty subscription box company, Boxycharm.

Winning with Subscription Box Marketing | Joe Martin of Boxycharm

We’re taking a break from our regularly scheduled interviews for The Empowered Marketer to tell you about an exciting new series we think you’ll love: Marketing Unboxed. It’s a video series from Zaius that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. For each episode, we’ll be buying a fun product, unboxing it, and then analyzing every marketing touchpoint along the way. Learn more at www.zaius.com/marketingunboxed.

Introducing Marketing Unboxed | A New Video Series from Zaius

Some of the most successful ecommerce brands have moved from offering products online only to in-person showrooms, pop-ups, and events. Dormify is one of the digital-native brands that realizes stores aren't dead. The one-stop-shop for small space decorating and inspiration started with college dorms, but has grown from there. Caren Sinclair-Kay, Dormify’s President, helped the company expand beyond ecommerce with showrooms in New York, Chicago, and Maryland, and grew the brand past college dorms.

From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify

Branding is tough for any B2C business, but is even more so for the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this space is facing a unique branding challenge. This is exactly what interests Dino H. Carter. He is the owner and chief strategist at D Branding, helping brands discover unique identities. With more than 20 years in marketing, he’s worked with brands like Levi’s, Alfa Romeo, and National Geographic. Now, Dino is turning his eye to cannabis branding.

Branding the Cannabis Industry | Dino H. Carter of D Branding

From Backyard to Business | The Empowered Marketer at the Maker’s Mixer

When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. Shane Pittson is the Head of Marketing for quip, and recently led the digital native brand make the big leap to traditional media. You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

Marketing to Everyone with a Mouth | Shane Pittson of quip

Nearly a year after launching The Empowered Marketer, it's time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview in 2018. Here are some of the very best, including:  Melanie Travis, CEO and Founder of Andie Swim Dominic Coryell, the Growth Advisor at Glambot Aneesha Rao, Strategy &amp; Digital Marketing Manager for Need Supply and Totokaelo Yosef "Joe" Martin, CEO, of Boxycharm Aaron Orendorff, Editor in Chief for Shopify Plus

The Empowered Marketer | The Best of 2018

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. 

Host Cara Hogan interviews top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. 

Brought to you by Zaius, the B2C CRM.