In the first episode of our series, we will discuss city branding, the importance of city branding to tourism, 4 parameters of city branding, and finally how the pandemic affected city branding.

City Branding and Tourism

First of all, we would like to welcome our newest member, Joseph Djofang. For our second blog, we will be talking about what digital marketing is, various digital marketing techniques, and how digital marketing has evolved throughout the last decade.

Digital marketing and technology in tourism

For our third and final podcast, we will be talking about health tourism, factors that cause people to undertake health tourism, marketing in health tourism and health tourism in the UAE.

The Explorers Club