Name: AdTalk with Paul Bainsfair: Bob Hoffman by IPA Podcast
Duration: 33 min 40 s
Description: The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

AdTalk with Paul Bainsfair: Bob Hoffman

BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.

EffWorks Global 2023: Econometrics and the c-suite

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.

EffWorks Global 2023: AI - Brand destroyer or brand builder?

What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024.

Nominations are open until January:
ipa.co.uk/ilist

IPA On... the iList

Why is authentic representation in media and advertising so important?

In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

IPA On... Representation Matters

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A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. 

They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone.

IPA On... Family related leave and returning to work

David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself.

David founded WPP Unite, the company's LGBTQ+ community which has helped create the 50th anniversary campaign for Pride in London and produced research into LGBTQ+ marketing and its future. Russ helped start the parent and carers ERG at RAPP, and was a key driving force in drastically extending parental leave at the agency.

IPA On… Community Matters

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level.

They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann’s ‘See my Pain’ campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed.

IPA On... Female leadership and gender equality

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

New Business Diaries: Christi Tronetti and Kristy McCready

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, New Business Diaries, IPA On... Industry Matters break down the big issues facing advertising and communications business.

AdTalk with Paul Bainsfair: Bob Hoffman

IPA Podcast

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