Why is authentic representation in media and advertising so important?

In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

IPA On... Representation Matters

Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. 

Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative Director, Vodafone.

The power of partnerships and progressive portrayals

Daniele Fiandaca, Founder, Token Man Consulting and Barbara Jeffery, Co-Leader of Employee Health, McKinsey & Company Health Institute and Partner, McKinsey & Company sit down at the IPA Talent & Diversity Conference 2024 to explore wellbeing in the workplace, what the stats say about it and what we can do to improve it.

Wellbeing in the workplace

Nishma Patel Robb, Former Senior Director, Marketing, Google UK and President, WACL and HAT hosts a conversation with Charles Parkinson and Ashley Samuels-Mckenzie, Co-Hosts of How I Became Podcast at the IPA Talent & Diversity Conference.

In this session, Nishma, Charles and Ashley explore what they've learned from interviewing business leaders, and how we can all apply the key lessons to our own careers.

How I Became: The next evolution of leadership

Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA, UM Worldwide and Danielle St James, Chief Executive of Not A Phase join the IPA Talent & Diversity Conference 2024 to explore trans representation, why it is important and what advertisers and media can do.

The state of play: Trans representation

In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.

New Business Diaries: Ellie Olliff and Chris Kemp

In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.

The Effectiveness Files: Tony's Chocolonely

In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.

The Effectiveness Files: RSPCA

In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK.

Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First.

For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

IPA On... Mental health and wellbeing

Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand.

They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.

The Effectiveness Files: Lucky Saint

Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.

The Effectiveness Files: The Guardian

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.

IPA On... Representation Matters

IPA Podcast

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