There are so many changes and trends in marketing, it’s difficult to keep up with them all. What do you need to know for 2018? Which marketing predictions and ideas are on the ‘ones to watch’ list? In this episode, we look at:

The rising use and reliance on home assistants such as Google Home & Alexa and discuss how businesses need to be aware of new opportunities to use these technologies

How videos are transforming the marketing landscape
What consumers, especially Millenials are demanding from companies they buy from
Instagram versus Facebook
Using the improved LinkedIn platform
How big brands are using AR (Augmented Reality) to enhance the customer experience

#023 - Business Marketing Predictions 2018

As businesses, we all like receiving recognition from our customers that we are good at what we do, and it may come in the form of testimonials, recommendations or verbal thanks. But how about taking it a step further and actually entering for an ‘official’ business award? The business marketing potential for being shortlisted for an award, even if you don’t win, can be a great way to raise your profile and be seen amongst your business peers and/or competition.

In this podcast, we discuss:

What business awards are
Why you should considering entering
The marketing opportunities for winners and even those shortlisted
Top tips for creating a professional entry

We also meet two inspirational business people who have entered awards and hear about their experience and thoughts on entering the business awards arena.

#024 Why entering awards is good for business marketing

Email marketing should be an essential part of any business marketing strategy. But many people struggle with knowing how to do it or what to say to ensure their emails are opened amongst all the spam.

Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers.

In this podcast, we share our experience about:

Why email marketing is so important
How to write a killer subject line
Creating content that will get read
The best days and times to send emails
Which platforms to use including MailChimp, Infusionsoft, Active Campaign & Campaign Monitor

#024 Effective Email Marketing

You've agreed the date and venue for your event. How do get people to come to it? Event marketing is like any other kind of marketing for your business but it tends to be more intense and it's important that all your activity links together to work effectively.

In this podcast, we talk about:

Whether you should post the event on your website or have a specific landing page
How to use social media to promote your event
Setting up an e-mail stream
Maximising the opportunities that live coverage gives you
What to do post-event
What tools to use

We also include a special download with a Pre & Post Event Marketing Check List.

#026 Event Marketing for Business

If you want some delicious marketing morsels, join us at The Marketing Menu for regular, relevant content to help your business grow and thrive. Like to hear real life, practical examples on how to implement simple but effective marketing ideas? With actionable, achievable steps to try out in business with confidence. Enough to make you think ‘Yes, I want to try that!’

The Marketing Menu Podcast