TREATMENT



“To Catch a Plagiarizer”
Public Service Campaign

Executive Producer:  Mary Beth Leidman
Technical Director:   Matthew Albright
Original Concept: David Keppel


Target  Audience:   14-24  male-female

Titles:

“Zoned Out”				:60

“Framed”					:60

“It Could Be You				:30			

“They Might Find Out”		          :30


Theft of intellectual property runs rampant in all levels of the educational system.  Students are well aware that it is wrong but rarely realize that the actions involved make them a thief, pure and simple. This series of PSAs is designed to reach students in secondary and post-secondary educational settings addressing the topic of plagiarism and the fact that it is illegal.  It utilizes original source material  which is familiar to the listener in both style and content.  Furthermore, the series spots all carry with them an individual vignette which can either stand alone or fit neatly into the package.


Note:  No release forms required





To Catch a Plagiarizer - PSA Campaign

TREATMENT

“Framed”
Public Service Announcement

Executive Producer:  Mary Beth Leidman
Technical Director:   Matthew Albright
Original Concept:  David Keppel


Target  Audience:   14-24  male-female

Length:    :60


Theft of intellectual property runs rampant in all levels of the educational system.  Students are well aware that it is wrong but rarely realize that the actions involved make them a thief, pure and simple. This PSA is designed to reach students in secondary and post-secondary educational settings addressing the topic of plagiarism and the fact that it is illegal.  It utilizes   original source material which is familiar to the listener in both style and content.  Furthermore, this spot creates a vignette which is recognizable and humorous.


Note:  No release forms required



Framed

TREATMENT

“Zoned Out”
Public Service Announcement

Executive Producer:  Mary Beth Leidman
Technical Director:   Matthew Albright
Original Concept:  David Keppel

Target  Audience:   14-24  male-female

Length:    :60


Theft of intellectual property runs rampant in all levels of the educational system.  Students are well aware that it is wrong but rarely realize that the actions involved make them a thief, pure and simple. This PSA is designed to reach students in secondary and post-secondary educational settings addressing the topic of plagiarism and the fact that it is illegal.  It utilizes   original source material which is familiar to the listener in both style and content.  Furthermore, this spot creates a sci-fi vignette which is recognizable and humorous.


Note:  No release forms required



The MBL Group