In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system integration and designs algorithms to make use of the data for B2B marketing tasks. Maria works closely with clients of Orb Intelligence, companies like Lattice Engines and Hubspot to integrate the data into marketing software for predictive lead scoring, prospecting, personalized lead nurturing and reducing customer churn.

Episode 1: Maria Grineva

In Episode No 2 of The Predictive Marketer we discuss predictive content analytics, and learn how it enables marketers to know exactly what content buyers are most interested in and at each step of the buying journey.

Episode 2: Max Traylor

In Episode No 3 of The Predictive Marketer we continue our discussion with Max Traylor of breakoutrevenue, and discuss '6Sense', 'mobile data aggregation and implications', 'the new skill sets that Predictive Marketing will require', 'Hubspot as a one stop shop', and about 'company maturity levels to consider for Predictive Analytics.

Episode 3: Max Traylor, Part 2

In episode 4 of The Predictive Marketer we're joined by Dr. Kira Radinsky, CTO and Co-Founder of SalesPredict, where she is pioneering artificial intelligence-based, predictive analytics solutions that transform the way companies do business. 

Episode 4: Dr. Kira Radinsky

In episode 5 of The Predictive Marketer we're joined by Ed Barrow, CEO and Co-Founder of Idio, where Idio is changing the paradigm of content marketing. The Idio Content Intelligence Platform leverages unstructured content data from visitors digital content interactions, to provide businesses with rich customer insight that can tremendously inform content marketing strategy.

Episode 5: Ed Barrow

In episode 6 of The Predictive Marketer we’re joined by Tom Gatten. Tom is CEO & Founder of GrowthIntel, a Predictive Marketing firm based in London. Having defined the original algorithms and theoretical principles behind GrowthIntel’s core software, Tom is considered a thought leader in the PM space and a powerful advocate of the use of technology to empower business and economic growth.

In this episode we will learn about:

-GrowthIntel’s very unique application of ‘Full-Stack Data Science’
-how American Express doubled it’s average deal size in the UK this year
-the huge positive effect PM could have on global trade and on civilization going forward

Episode 6: Tom Gatten

The Predictive Marketer is a weekly podcast featuring leading professionals in the world of predictive analytics and predictive marketing. Find out what's working today and what's coming tomorrow.

The Predictive Marketer

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