In this course, I'll share my creative process on the art of logo design. This course is for non-designers without any experience as well as graphic designers at the beginner throughout the advanced level.

Students will learn what a logo design is, its different functionalities, as well as the basic logo design styles such as wordmarks, lettermarks, combination marks, icons and badges.

Students will also gain insight on the preliminary business practices in Unit 2, with lessons on design questionnaires, design consultation, proposals, work agreements, invoicing, and collecting payments. 

Lastly, students will learn about my creative process of designing a logo, starting with research and development, presentations, thumbnail sketches, digitizing, refinement, file exporting, and even logo design style guides.

The purpose of this course was to enhance the quality of communication between non-designers and graphic designers, in hopes to preserve the integrity of graphic design as a whole. Let's get started!

Music Credits: All music in videos 1, 2, 16 are provided courtesy of Bensound, https://www.bensound.com/

The Art of Logo Design for Non-Designers

Design Proposals

Design Proposals (The Art of Logo Design for Non-Designers)

Work Agreements

Work Agreements (The Art of Logo Design for Non-Designers)

Invoicing & Collecting Payments

Invoicing & Collecting Payments (The Art of Logo Design for Non-Designers)

The Art of Logo Design for Designers

Research & Development

Research & Development (The Art of Logo Design for Non-Designers)

Design Presentations

Design Presentations (The Art of Logo Design for Non-Designers)

Thumbnails & Refined Sketches

The Sketch Phase - Thumbnails & Refined Sketches (The Art of Logo Design for Non-Designers)

Digitizing & Refining the Logo

The Digital Phase - Digitizing & Refining The Logo (The Art of Logo Design for Non-Designers)

Finalizing & Formatting

Finalizing & Formatting The Logo (The Art of Logo Design for Non-Designers)

Logo Design Style Guide

Logo Design Style Guide (The Art of Logo Design for Non-Designers)

Course Outro

Course Outro (The Art of Logo Design for Non-Designers)

Graphic artist, designer, and illustrator that specializes in brand identity & layout design. By the way, I also create great music!

theartofjamesewalker