In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.

Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA

Produced by Neil Whiteside, Freedom One

The World Of The Micro Influencer

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.

Plus, three top tips for a successful Influencer campaign from an industry expert.

Produced by Neil Whiteside at Freedom:ONE.

The Pressures Of Influencer Marketing

In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm's Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

Presented by Gordon Glenister.

Produced by Neil Whiteside at Freedom:ONE

Essential Legal Advice For Influencers

In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.

Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA (www.thebcma.info), the new association supporting Influencers

Produced by Neil Whiteside at Freedom:ONE

Both Ends Of The Influencer Spectrum

In the latest episode of 'Influence' host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America. 

Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and 'The Oprah of LinkedIn' -  Goldie Chan.  

Produced for The BCMA by Neil Whiteside @ Freedom:ONE