Phillip Reyland and Roland Dubois, cofounders of Byte Dept., on creating products for clients instead of yourself. Four strategies to apply to every product: experience strategy, platform strategy, mobile strategy, and integration strategy. Rethinking the mobile bike app: using data to predict whether a bike will be there when you get to it. The experience layer versus the visual layer. Finding the right partner. Working with ad agencies. The difference between ideas and products, and how to explain it to your client. The wild world of wearables. And more.

116 The Difference Between Ideas and Products

Tom Giannattasio, Founder/CEO of Macaw, “the superhot web design tool of the future”, joins Zeldman to discuss a paradigm shift: can we really draw semantic HTML and succinct CSS? How it works. Pixels, percentages, ems, or rems? Designing a design tool. How to quit your job. From Kickstarter to startup. Team building. Responsive design, responsive community.  

117 The Real Macaw: Stop Writing Code, Start Drawing It

Scott Jehl and Jeffrey Zeldman discuss the picture element: a container for multiple images. Making the emerging W3C standard picture element work in today's browsers. Polyfills and progressive enhancement. Responsible responsive design. Shim versus polyfill; srcset versus picture; the prefix wars.legm Balancing company projects and open source, community projects. 

Picturefill is a responsive images polyfill approach that web designers and developers can use today.

Scott Jehl  is a web designer and developer who works with the bright folks at Filament Group, where he creates websites and applications for a range of clients (including the 2012 responsive design of the Boston Globe). He is an active contributor to the open source community, frequently releasing ideas and projects on Github; a jQuery team member (most recently leading the development of the jQuery Mobile project); and the co-author of Designing With Progressive Enhancement (New Riders: 2010)

The Big Web Show