In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are real implications for how a business organises itself to allow for fast and flexible working practices.

In this episode Andy Peddar, CEO and co-founder of Deazy, and Simon Penson, partner at Haatch, discuss their own experimentation with making businesses agile, and what it means to be adaptable in an industry that faces frequent upheaval.

What will agile tech businesses look like in 2022?

Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.

From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now, though, with the rise of the blockchain and consumer technology improvements, an interoperable and persistent virtual world lies on the horizon. But what do we need to do to ensure that the promise and potential of the metaverse is not adulterated and diluted, and that creators and users buy into web3.0 in a way that benefits the entire ecosystem?

In this episode of The Drum Network podcast we are joined by chief product officer of Digitas UK Rafe Blandford, co-founder and CEO of Invnt Scott Cullather, and PMG client strategy lead Ting Zheng.

The Drum deepdive: Marketing and the metaverse

What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything indie vs network, senior reporter for The Drum Chris Sutcliffe is joined by three experts in the field to discuss their breadth of experience across both sides of the spectrum.

Jellyfish's managing director for the UK Rick Lamb, Space & Time executive director Heather Connearn and managing director of Clickthrough Marketing Chris Roberts join this week's episode.

Indie vs Network agencies

Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly.

To discuss that rapidly evolving landscape, and how we can ensure the primacy of brands when it comes to marketing on platforms, we're joined by three experts from across the industry.  Amy Gilbert, head of social at The Social Element; Tahir Rashid, paid media manager at Unrivaled; and Callum Gill, head of insight and innovation at DRP Group, join The Drum's senior reporter Chris Sutcliffe to discuss all things platform-related.

The Future of Platforms in Marketing

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environmental issues?

To discuss all this and more, The Drum's senior report Chris Sutcliffe is joined by three guests, each with years of experience and expertise around sustainable practices. Featuring Elena Linczenyiova, director for content and policy at ICF Next; Peter Bardell, co-founder of Revolt London; and Jose Sel de Felipe, executive producer atCult LDN, this podcast seeks to answer whether the marketing industry is leading the way around sustainability.

Can marketing ever be environmentally friendly?

For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental health, and how individual brands are outperforming competitors through clever deployment of CX tools.

In order to cap the week, this special TDN podcast features insight from:
• John Campbell, MD, Rabbit & Pork
• Jane Austen, chief experience officer, Digitas
• Richard Palmer, head of strategy, EMEA, Appnovation
• Jacob Harris, partner, Known.iz

The Drum Deepdive: surprising and delighting with CX

On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. 

After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the marketing industry how they think about their own models.

This week we are joined by:
• Natasha Potashnik, SVP and Partner, Known
• Chris Woodward, UK group managing director, Oliver
• Shana Bellot, head of business partnerships and account management,  Strawberryfrog
• Georgie Monaghan, marketing director, Propellernet

Are agency business models fit for purpose?

This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've assembled three experts from the advertising industry to discuss:

1. Digital advertising has come a long way since Yahoo launched its very first banner ad. How confident are you that digital advertising is living up to its potential?
2. What does the industry need to do to ensure that consumers have a positive experience with digital advertising?
3. The perception is that much of the digital advertising system is opaque and bloated - are there disincentives for sorting this out?
4. What upcoming or recent tech developments are you most excited about in the space?

In this episode we're joined by Jason Hartley, head of search, social and shopping at PMG; Alice Jennifer Moore, principal consultant analytics at Foolproof; and Pascal Coggia, UK managing director & partner at Artefact.

The rise and rise of digital advertising

On this week's episode we discuss all things behavioural marketing. We're asking:

What tools do marketers have to understand (and shape) attention, motivation and behavior?

What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think? What tools do you and your teams use, and what light do they shine on human behaviour?

What are the key insights from your own work, or the industry, or the scientific community that can make (or are making) marketers' lives easer and their work better?

What are the next frontiers in behavioural science, neuroscience, or related disciplines that smart marketers should be keeping an eye on?

Behavioural science: the fusion of art and science in marketing

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. 

Between the extension of gaming IPs beyond the games themselves, the rapid broadening of the gaming audience, and new tech that underpins opportunities to reach that audience, there are any number of reasons why marketers should be considering gaming audiences.

In fact, it could be that the brands that aren't considering advertising to gamers will find themselves all out of lives...

In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by:
• Toni Pizza, senior producer at Jack Morton
• Eva Steiner, art director, Ogilvy
• Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce
• Rafe Blandford, chief product office, Digitas UK

Massively multiplayer: why gamers are the ultimate marketing opportunity

On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic. 

The panel discusses how to keep the best of what we learned from doing purely digital events; whether the term 'hybrid' was a buzzword that is already being retired; and how a brand can be a part of live events in a way that enhances the appeal of the overall campaign.

Possibility, interaction and the unknown: the rebirth of live events

In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?

Some high profile instances of data misuse - Cambridge Analytica among them - demonstrate that while the practices of behavioural marketing are sound, the means of doing it are susceptible to misuse. This episode of the The Drum Network podcast seeks to examine all that - and more:

• The use of techniques from psychology and behavioural science to segment people and influence their behaviour has been on a journey over the last few years, with Cambridge Analytica a low point and continued pressure for people using these techniques to be more transparent. How should behavioural science practitioners in the advertising space make sure their work is ethical?
•What regulations and standards should marketers be aware of?
•Other than privacy and transparency, what other ethical dimensions are at play in this space? For example, implicit bias in research, etc.
•What is the role of big tech in this ecosystem, and how can marketers navigate that ecosystem responsibly?

The Drum's senior tech reporter Chris Sutcliffe is joined by an expert panel, consisting of: Tara Austin of Ogilvy; Reading Room's Alexei Lee; and Roy Armale of VMLY&R Commerce.

Influence vs control: the morals of behavioural marketing

In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.

The past few years have forced an accelerated evolution on the marketing industry. Separated by circumstance, marketing practitioners have been made to work together remotely. Tech has empowered us to continue working, in new and occasionally more effective ways.

But what does remote collaboration mean as the world returns to normal - and how are we using the lessons learned from the past few years to drive innovation forward? From the rise of workflow tools like Slack to asset creation software like Unreal Engine 5, the sky's the limit when it comes to harnessing our creativity collaboratively.

Sutcliffe is joined by Rae Stones, creative director of Oliver Agency and Sam Pepper, creative director at Wasserman, to discuss the future of creative collaboration.

How tech empowers creative collaboration

Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.

The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of that industry, we'll ask: what are the most exciting corners of that industry right now, and where's the smart work heading?

To discuss all that, senior tech reporter Chris Sutcliffe is joined by:
·        Robbie Murch, Founder, Bump agency
·        Kineta Kelsall, Senior Director, Training (Social Media), Jellyfish
·        Bea Iturregui, VP of Brand Partnerships, Cycle (Wasserman)

The Influence Economy

It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss:

• What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more?
• What personal health tech is creating new opportunities for marketers?
• Is sports marketing still predicated on big tournaments and events?
• Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard?

This week's panel is made up of Jenny Mitton, Director and Women’s Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.

Sports marketing: how tech empowers sporting communities

Independence and passion are two traits that can either get you far in life or make you self-destruct. For Zihla Salinas, managing director, Doner LA, success was the only option.

The self-described half-Cuban, half-Dutch, six-foot-tall “aggressively blonde” EVP and managing director has helped the agency grow over the last year-and-a-half that she has been with the company, and she has done so through her love of creativity, her conviction and that independent streak which she attributes to her mother.

“That even started from the age when I was seven years old and we would go to the dentist office. She would ask me to go check myself in at the dentist. She wouldn't do it for me. She wanted me to go up to the receptionist, sign my name in, and tell them that I was here for my appointment,” said Salinas.

Even with her strong will, Salinas knows how to be warm, humble, work within a team while driving success, and know how to lose gracefully in a tough business in an even tougher town.

She wants women in the business to know their value and speak confidently, looking to women who have already made it for mentorship, so more women can rise to executive positions.


Exceptional Women Out West: Zihla Salinas, EVP & managing director, Doner LA

Sometimes, those blazing trails don’t necessarily seek the spotlight. The quest and passion of doing good work and the right things comes first. Ginny Golden, group creative director at AKQA in Portland, is in the midst of an undoubtedly stellar career — with scads of well-deserved recognition from the likes of Cannes, ANDY’s, The One Show and more — but the foundation laid at American University speaks volumes about treading paths first.

At American, Golden created her own degree, Multimedia Design and Development,combining her love of all things artistic and digital. The framework built created the degree program at American that still exists to this day and produces outstanding talent. 

Golden places a great premium on humanity and community — in both her travels and work. Her leadership with New Avenues For Youth in Portland, in launching a fashion brand for homeless youth, underscores her commitment to the city, a place she has called home since 2011.

She also empathizes with the vulnerability creatives feel about their work — and shares her experiences and wisdom, showing how confidence and the ability to sell ones work and talent can be transformative. To Golden, she feels a responsibility to help lead and to also put meaningful work out in to the world — and it’s all about excellence instead of perfection.

Eclectically curious, Golden on the edge of what’s next in the industry and technology and her next discoveries could very well unearth new trails for everyone to explore together.  

Exceptional Women Out West: Ginny Golden, group creative director, AKQA Portland

We all know great connectors in our home turfs. These are the people who, at the drop of a hat, know how to get the right people together, to talk about the right things for all the right reasons. 

Tsilli Pines, founder and director of (the excellent) Design Week Portland (DWP), is certainly one of Portland’s connection mavens. She possesses the uncanny skill and intuition to draw the lines between people in disparate disciplines to create magic. This gift is likely one of the reasons that DWP is a “must-attend” week, not just for design people, but for anyone who likes to be part of something bigger than themselves. 

A designer by trade as digital creative director at Fine in Portland, Pines doesn’t just spread the gospel of design but broader creativity as host and organizer of Creative Mornings, the global lecture series darling. 

Pines, like most who show honest leadership, is a renaissance person by nature and often has her fingers on the pulse of many things at any given time. Multitasking keeps it fresh — and her hometown of Portland inspires a sense of collaboration and balance, where the community comes together. 

A native Northern Californian, Pines feels strongly that dues are to be paid, one must put skin in the game for the right rewards and that, early in ones career, leaning towards “yes” is the right plan of action. At the heart of it all, though, it’s all about getting out there and legitimately making things happen.

Exceptional Women Out West: Tsilli Pines, director, Design Week Portland

Like plenty of others in advertising, Paige Campbell, president and partner at Grady Britton, didn’t necessarily expect to end up in the industry. 

A fine arts major, she was “terrified of becoming a starving artist” and took a design class at the University of Oregon’s journalism school. (Fun fact: Campbell was the mascot for the Oregon Ducks) From there, Campbell ended up at the front desk of a small agency and, over time, from job to job, landed in her current role at the Portland, Oregon-based indie.

In her element juggling multiple things at one time, Campbell is natural team-builder and has built a culture at the agency that keeps people there for long times, bucking the trend of talent moving from one place to another. 

Balance is a crucial part of keeping work and life on track for Campbell, especially when change, a constant in advertising, arises. Additionally, knowing ones self is something that she preaches, as it helps unravel the process of career direction and success — providing a foundation of purpose. 

Campbell has strong opinions about what needs to change in the agency world for it to thrive, noting that pitching is still a relatively arcane practice and one that is ripe for substantial disruption. To that end, Grady Britton makes it a point to not necessarily pitch, but rather to fully understand a potential client’s business which can lead to stronger overall results. 

An open, selfless leader, Campbell cares deeply about the people that make Grady Britton. Additionally, she is in tune with her responsibility to the community and the greater world at large, and constantly believes that, yes, marketing can make a meaningful contribution as long as they are “helping the good guys” of the world win.

In the end, though, to Campbell, it all comes down to integrity — knowing that feeling good about the work, done in the most honest way, is the smartest way to not only run a business, but to live as well.

Exceptional Women of the World: Paige Cambell, Grady Britton

Gina Alshuler, president and chief executive of Rauxa in Costa Mesa, California, thought that politics was in her future after graduating from San Diego State University in 2001.

A friend asked her if she wanted to work at the agency and she thought that making a few bucks before moving back east would be a good idea — and it most certainly turned out well for Alshuler and the agency, which has a presence in San Francisco, New York. Seattle and Culver City, California.

The energetic Alshuler believes that we overcomplicate our lives because we tend to put too much pressure on ourselves — and act out of fear, thinking about the “next” thing that can create a “perfect life”. She sees this as a reminder to be grateful for what one has at the moment, instead of chasing down stressful dreams that may not materialize. 

Bravery, a word that is often spoken in the halls of the advertising and marketing industries, has its foundation in preparation and Alshuler has used that to her advantage and also teaches the younger members of her team to do just that. Additionally, positive energy is a must, even when tough things are happening and having confidence is what can bring it all together for people.

Innate curiosity is another arrow in Alshuler’s quiver. She genuinely enjoys hearing other peoples’ stories, background and how, sometimes, they overcame adversity. 

But, in the end, it’s all about working hard — showing up and doing the work — and being bold, tenacious and confident to make that hustle work even harder for clients and the agency.

Exceptional Women of the World: Gina Alshuler, Rauxa

Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space.

Blending science and advertising with international business landed her in Germany where she has lived for seven years, running Eyeota, a company that provides marketers with the data to reach audiences online and helps them understand customers as humans, not just numbers.

Proving Eyeota could work across three continents was not only a real challenge but also her most significant victory. She gets her can-do attitude from her family – a determined grandmother who graduated from law school in 1927, one of the few women to do so, and two strong parents, including her father who came to the US from Germany when he was 19.

Though her job is demanding, she tries to keep things in perspective and have a sense of humor, which helps a lot considering she lives abroad. Living overseas, she said, is something everyone should experience, and with that comes her ‘must learn’ which is to speak a foreign language. 

Imparting her wisdom, Prokop says that for people that are looking to start a business, it is essential to not fixate on fitting in neatly.

“I do not fit into a lot of a lot of typical boxes, and I have been able to show that does not have to stop you from building a company,” she says. “Just keep looking forward and don't be afraid to jump into the deep end.”

Exceptional Women of the World: Kristina Prokop

Drum Studios branded content event

Tom Ollerton, host of the Shiny Things Podcast speaks to Amy Kean, Head of Strategic Innovation, Starcom Global Clients.

The Shiny New Things Podcast: Amy Kean: Head of Strategic Innovation, Starcom Global Clients

Tom Ollerton talks to Justin Cooke, founder of Justin Cookie and vice chairman of Unicef UK for the Shiny New Object podcast.

Fortune Cookie founder Justin Cooke on the Shiny New Object podcast

Extinction Rebellion Interview in The Drum Arms

Arrests were made as Extinction Rebellion demanded a voice at Cannes Lions. In the aftermath The Drum gave them that voice and asked how can the industry help? and what can they do in this discussion about the environmental emergency?   The Drum editor, Stephen Lepitak is joined by Fanny Dollberg from Extinction Rebellion. Chris Gorell Barnes founder of Adjust your set and Will Skeaping from Extinction Rebellion to discuss the issues and events here in Cannes.

Extinction  Rebellion in Cannes

Join a team of music enthusiasts led by Thomas Binns, the leader of London’s The Guitar Social, to celebrate how music and marketing can change the world together.

The Drum Arms: How music can change the world

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

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