This week on The Exit: Suleman “Suli” Ali was introduced to the world of business M&A when he was just eight years old helping his father find and buy their family’s first business. 

However, it wasn’t until years later into his early 20s and his first job at Microsoft that he determined that corporate life was not for him and he answered his calling to a life of entrepreneurship.

During this time, the Facebook app marketplace was in its early stages and he went all in on becoming a leader in the Facebook app space.

He and his team would go on to build and exit two mobile gaming businesses, Esgut (acquired by SGN) and then TinyCo (acquired by Jam City).

Two exits and decades of experience later in building both bootstrapped and VC-backed businesses, he emphasizes the importance of building businesses that will continue to perform through increased competition and marketing costs.

Through it all, he hopes business owners will do what he wishes he did for himself: to enjoy the journey as you’re building and growing the business, and not just at the exit.

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


Suli Ali is a serial investor and entrepreneur who has started and sold 2 startups with Esgut being acquired by SGN, and TinyCo being acquired by Jam City. Suli has been an angel investor in over 100 startups and LP in 25+ venture capital funds. Through Ali Capital, along with his brother Moiz, Suli has a passion for investing with founders who see a future that few others can see. 


LinkedIn: linkedin.com/in/sulemanali 

Website: https://www.ali-capital.co/ 

X (Twitter) - https://twitter.com/sulemanali 


For a Free Flippa Business Valuation: https://flippa.com/exit 





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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Gaming the System: Suli Ali's Journey from Microsoft to Mobile Game Empire

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With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 

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In this episode of The Exit: Todd Sullivan, CEO of ExitWise, shares insights from his journey through multiple successful exits, starting with a hockey equipment patent that he licensed and sold 22 months after creating it.

After this, Todd progressed through several ventures, including companies acquired by CBS and Microsoft.

Todd emphasizes the importance of balancing venture capital expectations with personal goals, advising entrepreneurs to prioritize their own financial security over investors' demands for outsized returns.

Through ExitWise, Todd now helps other founders navigate M&A processes. His advice to entrepreneurs is to view exits as part of a longer journey rather than a single defining event, encouraging founders to take wins when available and build upon their successes. 

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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Todd Sullivan is a highly successful tech entrepreneur who has built and sold 4 companies. His companies have been acquired by strategics including Microsoft, CBS and Amer Sports
and a private equity backed platform. Today, Mr. Sullivan is the CEO of Exitwise.com where his company helps founders and business owners who are thinking about selling their businesses, hire and manage the world’s best M&A experts to maximize the sale of each business.

LinkedIn - https://www.linkedin.com/in/toddfsullivan/ 

Exit Wise Website & Podcast - https://exitwise.com/ 

- https://www.youtube.com/@exitwise 


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


--
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Patents and Profitable Exits: Todd Sullivan's M&A Wisdom

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Mette Dyhrberg, founder and CEO of Mymee, shares her entrepreneurial journey from her first venture in Denmark to building a successful health tech company. 

Starting at age three with a toy stove and cafeteria, Mette's entrepreneurial spirit led her through various industries, from a cleaning company with 160 employees to children's motor skill enhancement programs. 

Her current venture, Mymee, emerged from her personal battle with autoimmune diseases, where she applied process optimization principles to improve her health. Despite having no healthcare background, Mette successfully built a health tech platform that has helped thousands of people improve their quality of life. 

She discusses the challenges of raising venture capital, the importance of customer feedback as a key metric across all businesses, and shares insights about exit timing and preparation. 

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.


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Mette Dyhrberg is the founder of Mymee, a data-powered digital care program for autoimmune patients, with the aim of transforming autoimmune care as a whole. Mette is an economist turned diagnostician with 15+ years of building startups, and someone who took matters into her own hands, hacked her own health, and soon began helping others do the same. Drawing on ideas and methods from Lean, systems thinking, and software engineering, her company Mymee is built to support iterative health improvement for the individual. 

Website: https://www.mymee.com/ 

LinkedIn: https://www.linkedin.com/in/mettedyhrberg/ 


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transforming Autoimmune Care: Mette Dyhrberg's Mymee Journey

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: 

Lindsay Pinchuk, founder and CEO of Lindsay Pinchuk Marketing, shares her journey from building Bump Club, a community-focused business for expectant parents, to its eventual exit. 

Starting in 2010 as a series of local events in Chicago, Lindsay grew the company into a national brand working with major retailers like Target and Nordstrom, reaching millions of parents monthly. 

In 2019, she sold to Advantage Marketing Solutions, but the transition proved challenging as the B2B-focused acquirer struggled to understand the community-driven, B2C nature of her business. 

Lindsay discusses crucial lessons about exit preparation, particularly for community-based brands, including the importance of developing a personal brand separate from the company and ensuring all promises are documented in writing. 

Despite not receiving her full earn-out and the eventual closure of Bump Club, Lindsay emphasizes the significance of maintaining integrity and preserving legacy during an exit. 

Her key advice to her past self: trust your gut and don't let buyers rush the process. 

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.


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Lindsay Pinchuk is a brand igniter, a marketing expert, and a community builder. She has over 25 years of experience in creating and growing brands, both for herself and for her clients. She is the Founder and CEO of Lindsay Pinchuk Marketing + Consulting, a company that offers consulting, coaching, and speaking services to businesses of all sizes and stages.

Websites: https://www.lindsaypinchuk.com/ 

- https://www.dearfoundher.com/ 

LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/ 



Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Parent Communities to a National Brand: Lindsay Pinchuk's Bump Club Tale

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Zoe Kalar, founder and CEO of WeAre8, shares insights from her remarkable journey through three successful exits over 35 years, including one for $100 million.

Starting her first company at age 21, Zoe discusses the challenges of early exits, including painful earn-outs and misaligned values with acquirers.

She shares crucial lessons from her experiences across different markets - from her first bootstrapped company in Australia to building a transformative business in China, and later creating a data infrastructure company that became the backbone of media trading in the US.

Currently leading WeAre8, a safe social media platform that shares advertising revenue with users, she stresses that successful exits are less about the financial outcome and more about the journey and the team. 

For more insights about strategic exits and entrepreneurship, listen to the latest episode of The Exit.


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Zoe Kalar, is a visionary tech entrepreneur who has built four transformative businesses over the last 35 years including NY based Standard Media Index, the world’s largest media data business. As founder of WeAre8, Zoe is shifting the power of big tech back into the hands of the people. Zoe's mission is to inspire, empower and enable a billion people to make a positive impact every day through a revolutionary social experience, while redirecting the $500bn ad market to people, publishers, nonprofits and planet projects. WeAre8 is the future of social, one that connects, inspires, and serves humanity.


Websites: https://www.weare8.com/ 

LinkedIn: https://www.linkedin.com/in/zoe-kalar/ 



Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


--
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Three Exits over 35 Years: Zoe Kalar's Global Success Story

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Jim Stevenson, founder and CEO of Bletchley Group, shares strategic insights from 25 years of advising companies through exits and acquisitions. 

Jim discusses crucial aspects of preparing a business for sale, emphasizing the importance of running solid fundamentals while leaving room for buyers to see growth potential. He also highlights common mistakes that kill deals, including overvaluation, waiting too long to sell, and founder dependence. 

Jim explains how multiples vary by sector and the importance of realistic comparisons with similar companies rather than billion-dollar corporations. 

Rather than seeking perfect timing, Jim advocates for taking action while being prepared for a process that can span 12-15 months plus earnout periods. 

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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Jim Stevenson is the Founder and CEO of Bletchley Group, an International Growth Consultants company with the goal of making growth the objective of your strategy and the result of your transformation. Jim is passionate about creating strategies that focus on customers while developing propositions, creating go-to-market plans and aligning capabilities to drive revenue and business growth.


Website: https://www.bletchleygroup.com/ 

LinkedIn: https://www.linkedin.com/in/jimstevenson/ 


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Navigating Deal Killers: Jim Stevenson's 25 Years of M&A Wisdom

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Laurits Just, manager of Flippa Invest, shares his journey from working at BlackRock to co-founding Bits for Digits, a marketplace for partial business acquisitions that was later acquired by Flippa. 

Inspired by a blog post about Basecamp's partial sale to Jeff Bezos, Laurits and his co-founder created a platform to facilitate similar transactions for founders without direct access to high-profile investors. 

Now managing Flippa Invest, Laurits discusses their new data-driven alternative financing platform that connects accredited investors with digital business owners seeking growth capital. 

The platform allows US-registered businesses to raise between $50,000 and $1 million, with potential for oversubscription, while leveraging integrated data from sources like Stripe and QuickBooks to showcase business performance. 

Emphasizing that "data doesn't discriminate," Laurits highlights how this approach can level the playing field for founders seeking investment. 

For more insights about alternative financing and digital business growth, listen to the latest episode of The Exit.


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Laurits Just is currently the Manager for Flippa Invest, a new data driven alternative financing product from Flippa. Previously Laurits was with BlackRock’s fintech arm and before that he was with Rocket Internet’s venture development division. Laurits is also the exited Co-Founder & CEO of BitsForDigits which was acquired by Flippa.com.

Website for : https://flippa.com/invest 

LinkedIn: https://www.linkedin.com/in/laurits-just/ 


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Leveling the Investment Field: Laurits Just Announces Flippa Invest

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Tracy Holland, founder of Inner Fifth and Goodwill Brands, shares insights from building and selling Hatch Beauty, a company that co-created beauty brands with retailers. 

Starting with scented nail polish in her 20s, Tracy developed deep retail relationships that led to founding Hatch Beauty in 2009. 

She discusses the challenging journey of taking the company to market twice – first pulling it off at $50 million revenue when realizing rapid growth would soon hit $80 million, then successfully selling at nearly $100 million with 18% EBITDA margins. 

Tracy emphasizes crucial lessons about exit planning, including having upfront discussions with partners about exit strategy, carefully managing information exposure during the sales process, and understanding the differences between strategic and private equity buyers. 

She also stresses the importance of letting the market determine valuation rather than setting price expectations prematurely. 

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.


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Tracy Holland is a founder, investor, board member, and entrepreneur who is an authority on beauty and wellness with a global track record of incubating and launching brands. Tracy has dedicated her career to creating new brands and success stories by spotlighting innovation, amplifying authentic and celebrity voices in beauty and personal care, and nurturing promising talent, especially other women entrepreneurs.


Websites Mentioned In The Episode: https://innerfifth.com/ 

- https://goodwillbrands.com/ 

LinkedIn: https://www.linkedin.com/in/tracyholland/ 



Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


--
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


From Nail Polish to $100M Exit: Tracy Holland's Beauty Journey

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Ben Zogby, head of Flippa University, shares his journey from chemical engineer to successful entrepreneur, highlighting how he launched HighStrike, a trading education community that he sold on Flippa for $1.8M, after starting eight failed ventures. 

Ben discusses how he grew HighStrike through Instagram marketing, evolving from manual engagement to working with influencer networks, before selling through Flippa in 2022. 

After being told by a competitor in 2020 that his business wasn't sellable, Ben spent two years systematizing operations, ultimately attracting three competing offers that increased the sale price by $300,000. 

Now leading Flippa University, an educational platform for buyers and sellers of online businesses, Ben emphasizes the importance of early exit preparation and proper business tracking from day one. 

Drawing from his experience both selling and buying businesses on Flippa, he aims to help others achieve successful exits and acquisitions. 

His key advice to his past self: take every venture seriously from the start, rather than waiting for success to implement proper business practices. 

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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Ben Zogby started a trading platform subscription business as a solo, bootstrapped founder in 2018. After growing the business for 5 years and experiencing what it's like becoming an entrepreneur, Ben felt that it was time to take some chips off the table. Ben emphasizes that Flippa helped him find a buyer for his business, valued at $1,800,000. The sale was his introduction to digital asset M&A, which has become his career. In Flippa University, Ben will walk you through the whole process of buying and selling from his experience having done both at a high level.


Check Out Flippa University: https://university.flippa.com/ 

Ben on LinkedIn: https://www.linkedin.com/in/benjamin-zogby-9178692a4/ 


Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



From $1.8M Seller to Educator: Ben Zogby and Flippa University

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Dawn Andrews, CEO of Free Range Thinking, shares valuable insights on building systems that increase business value at exit. Drawing from her background in an entrepreneurial family, Dawn discusses how proper processes and documentation are critical for attracting buyers and commanding higher valuations. 

Dawn also addresses specific challenges female founders face during exits, highlighting the need to overcome both external underestimation and internal self-doubt through meticulous preparation and confident storytelling. 

She advises founders to decide on their exit timeline years in advance to shape current operations and stresses the importance of maintaining clear communication with all stakeholders during the process. 

Her key advice to her past self: "take risks and be messy" rather than seeking perfection. 

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.


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Dawn Andrews is the Founder and CEO of Free Range Thinking, a boutique Business Strategy Consultancy that enables entrepreneurs to lead their businesses with unwavering confidence, intelligence, and passion. She’s an executive leadership coach, growth strategist, and acclaimed trainer and speaker. Her work includes collaborations with Maria Shriver, Shriver Media, and leading Women’s History Month programming for global pharmaceutical titan AbbVie. She’s also the host of the She’s That Founder podcast, like your morning coffee, but for your soul and career ambitions. As the Female Leadership Accelerator (FMxLA) founder, she’s committed to amplifying the influence of the next generation of female leaders to make their reverberations felt in their communities, in the US, and across the globe. 
					

Dawn on LinkedIn: https://www.linkedin.com/in/freerangethinking/ 


Free Range Thinking Website: https://www.freerangethinking.com/  


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/




Exit Ready Operations: Dawn Andrews' Business Systems Approach

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Mike Oleksak, Executive Director at Exit Planning Exchange, shares insights from his extensive experience helping business owners prepare for successful exits.
After starting his career in finance and management consulting, Mike co-founded the first chapter of Exit Planning Exchange in 2007, creating a network that now spans 22 chapters nationwide. 
He discusses the importance of bringing together diverse advisors—from accountants and attorneys to consultants and financial planners—to help business owners navigate the complex exit process. 
Mike emphasizes starting exit planning 3-5 years in advance to properly prepare financials, address management succession, and establish realistic valuation expectations. 
Mike also examines current market trends, including the increased involvement of private equity firms in acquiring middle-market businesses and how market conditions like interest rates affect timing and valuation. 
For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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 Mike Oleksak’s experience covers finance, consulting and sales, with Bank of Boston, Thomson Financial, Trek Consulting, and State Street. He co-founded the Exit Planning Exchange (XPX) an organization with 20 chapters across the U.S. XPX is a business association for advisors to privately held businesses on growth and exit strategy. Mike was a co-founder of and worked 10 years at Trek Consulting where, as both a management consultant and a coach, he worked with clients to grow their businesses, tell their story better to raise financing, attract investment and acquirers.

Website: https://www.linkedin.com/in/mikeoleksak/ 					

Mike on LinkedIn: https://www.linkedin.com/in/mikeoleksak/ 



Free Range Thinking Website: https://www.freerangethinking.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Realistic Exit Expectations: Mike Oleksak's Valuation Wisdom

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Paul Pappageorge, founder and CEO of Ashland Capital Advisors, shares valuable insights from over two decades of helping business owners plan and execute successful exits. 

After selling his own company in 2004 and making numerous mistakes, Paul developed a passion for guiding entrepreneurs through this complex process. 

Paul explains the meticulous exit planning process his firm uses, starting with understanding value drivers and realistic valuations based on industry comparibles. 

He discusses the differences between financial and strategic buyers, noting that strategic acquisitions are rarer but potentially more lucrative when entrepreneurs can articulate their unique market position. 

Paul frames optimal exit timing as the intersection of three curves: the business lifecycle, personal wealth accumulation goals, and personal life stage. 

His key advice: regularly revisit exit planning to gain control and ultimately exit on your own terms. 

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.


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Paul Pappageorge is the Founder and CEO of Ashland Capital Advisors. Paul is a Certified Exit Planning Expert known for his thoughtful approach to business. His 30+ years in business started in public accounting and migrated to business ownership, successful exits, and now helping others to do the same. Paul has been designated as a home care industry expert by Business Brokerage Press, a leading publisher in the brokerage sector. 


Website: https://ashlandcapitaladvisors.com/ 

Paul on LinkedIn: https://www.linkedin.com/in/ppappageorge/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


The Three Curves of Exit Timing: Paul Pappageorge's Strategic Framework

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Edward Valaitis, founder and managing director of Edison Avenue, shares tactical insights from his extensive experience helping businesses worth $1-25 million navigate successful exits. 

Drawing from his background in commercial banking, CPA work, and strategy consulting, Edward emphasizes starting exit planning at least three years before selling. 

He details the critical components of valuation preparation, including cleaning financial statements, eliminating personal expenses from business books, addressing aging accounts receivable, and securing long-term customer contracts. 

Edward warns against accepting unsolicited offers, which he calls "the steak dinner" scenario in his book "Exit Like a Winner," where experienced buyers take advantage of unprepared sellers. 

He explains the important distinction between financial buyers (95% of the market) and strategic buyers, who might pay premium prices for businesses that complement their existing operations. 

Edward also discusses how industry trends and personal timing should influence exit decisions, recommending his "hourglass grid" exercise to help entrepreneurs realistically assess their remaining productive years. 

For more details and insights from his entrepreneurial journey, listen to the latest episode of The Exit.



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Edward Valaitis is currently the Founder & Managing Partner of Edison Avenue. Edison Avenue helps entrepreneurs with annual sales of $1 Million to $25 Million to achieve financial success by representing them in the sale of their business, business valuation, business acquisition searches, and fast growth consulting. Edward Valaitis earned the prestigious Certified Business Intermediary (CBI) designation in 2013.  He also earned his Certified Merger & Acquisition Professional (CM&AP) designation in 2017. He has more than 30 years of experience building, managing, and leading high-quality professional services firms with expertise in merger and acquisition transactions, turnarounds, acquisitions, risk consulting, strategy, due diligence, commercial lending, marketing, business development, and leadership.


Website: https://edisonavenue.com/ 

Edward on LinkedIn: https://www.linkedin.com/in/valaitis/ 

Edward’s Book: https://a.co/d/8hvrbYE 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



$1-25M Exit Expertise: Edward Valaitis's Exit Winner Strategy

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With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Sarah Hawley’s entrepreneurial journey started at 18 when she joined her family's financial planning business. By 25, she was leading the company, building a successful 17-year career before expanding into multiple ventures. From her first financial planning exit to multiple million-dollar successes, Sarah has mastered the art of business growth, high-value exits, and client relationship management. Along the way, she navigated burnout, built a thriving community for women entrepreneurs, and faced the challenges of fundraising for her latest venture. Her story is a powerful testament to resilience, strategic transitions, and the realities of scaling businesses.


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Sarah Hawley is a serial entrepreneur and investor in startups, having founded 8 companies since 2009. Following three successful exits, she is currently the Founder & CEO of growmotely.com (the first global platform for sourcing, growing and leading remote teams), and the Co-Founder of the League of Extraordinary Women. She's personally fueled by a passion for challenging the status quo of how we work, conscious culture and leadership, community, diversity and equality, and living life on one's own terms.


Website: https://www.leagueofextraordinarywomen.com/ 

Instagram: https://www.instagram.com/theleaguewomen/ 

Sarah on LinkedIn: https://www.linkedin.com/in/sarahriegelhuth/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Maximizing Value, Minimizing Stress: Sarah Hawley on Financial Planning Business Exits

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Chris Vanderzyden, founder and CEO of Legacy Partners and a former CPA turned entrepreneur, doesn’t just talk about selling companies—she's lived it. Twice. 

After experiencing the good, the bad, and the "wish-I-knew-that-earlier" of business exits, she set out to reinvent the process. Her mission? To help business owners walk away from their life's work not just with a check, but with peace of mind.

The Wake-Up Call: Chris shares how too many entrepreneurs are caught off guard—often approached by buyers with zero preparation. Letters of intent in hand, they’re suddenly scrambling to understand their business’s true value and what the deal means for their future. Her message is clear: Don’t wait for a knock at the door. Start planning today.

Chris built Legacy Partners around a simple idea: exiting a business is personal. It’s about money, sure—but it’s also about identity, timing, legacy, and life after the deal. Her team helps owners develop a “master exit plan” that includes:
Valuation early and often: Not just to know what your business is worth today—but what can be done to intentionally increase that value before selling.
Tactical tax planning: Like estate freezes and trusts—moves that take time and can’t be done in the eleventh hour.
Team building: From M&A attorneys to wealth managers, having the right specialists matters. (Spoiler: your real estate lawyer isn’t the one to negotiate your exit.)

What are Chris’s top takeaways? 
Biggest mistake you can make? Waiting too long to plan—and failing to understand your EBITDA is more important than just growing revenue.
Timing is everything—externally (sector roll-ups, interest rates, market trends) and internally (don’t wait until you’ve “maxed out” the business).
Growth potential matters: Buyers want a runway ahead. If it looks like there’s no room left to scale, it can hurt your valuation.
It’s not about the top-line number—it’s what’s left after taxes, debt, and fees that really counts.


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Chris Vanderzyden is the President & CEO of Legacy Partners, LLC, an exit planning and M&A advisory firm dedicated to serving privately held, middle-market business owners, in creating and executing successful exit strategies resulting in the harvesting and preservation of wealth. She began her career as a CPA for Coopers & Lybrand, the company that later became PricewaterhouseCoopers following a merger, and subsequently served as an asset manager with Northwest Asset Management in Los Angeles. Following her positions in the corporate world, Chris became an entrepreneur and has successfully built and sold multiple businesses. She has over twenty years of experience consulting for M&A firms and privately held businesses as they grow and ultimately execute their exit plans.

Chris’s Latest Book on Amazon: https://a.co/d/2M2dWDc 

Chris on LinkedIn: https://www.linkedin.com/in/chrisvanderzyden/ 

Website: https://legacypartnersllp.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

From Founder to Fortune: How to Exit Without Regret with Chris Vanderzyden

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Derek Collison, founder and CEO of Synadia and previously Apcera and creator of Cloud Foundry, explores his storied career in tech, entrepreneurship, and building platforms that shaped modern cloud computing.

From starting with a Commodore 64 at age 12 to working at Google, VMware, and founding Apcera—Derek shares how he turned distributed systems challenges into billion-dollar ideas. He unpacks the high-speed growth, fundraising challenges, and exit to Ericsson, before launching his latest venture, Synadia, built on the NATS open-source tech now downloaded over 300 million times.

Derek opens up about:

Getting into tech as a teenager in the 1980s
Building Cloud Foundry at VMware after a call from Paul Maritz
Starting Apcera and scaling to 150 employees in 12 months
Navigating an acquisition by Ericsson amidst Kubernetes disruption
How to survive the VC game: from seed to Series B
His playbook for product-led platform companies and why most fail
The emotional toll, decision-making pressure, and rewards of being a founder
Why introverts need to lean in and chase serendipity
How Synadia is powering AI at the edge, connected cars, and Industry 4.0

"Be humble, lean in, and don’t delay hard decisions" — Derek’s advice rings true for every founder navigating the speed and pressure of today’s tech ecosystem



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Derek Collison is a 30 year industry veteran, entrepreneur, and pioneer in secure and large-scale distributed systems and cloud computing. He helped change the way financial, transportation, and logistics systems fundamentally worked while spending over a decade at TIBCO, designing systems that still power much of those industries today. During his time at VMWare, Derek designed and architected CloudFoundry, the first open-source enterprise PaaS. He then founded Apcera, a company designed to drive security and policy into easy to use platform technologies. After the successful sale of Apcera to Ericsson, Derek took the messaging technology he designed to power the CloudFoundry and Apcera systems, NATS.io, and created Synadia. Synadia is pioneering secure and global messaging as a digital utility to help drive security and powerful communication and collaboration into IoT, edge, and cloud computing systems.

Derek on LinkedIn: https://www.linkedin.com/in/derekcollison/ 

Website: https://www.synadia.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Exiting in Silicon Valley: Derek Collison on Cloud Wars, Kubernetes, and Synadia

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: In this tactical and deeply personal episode, patent attorney and engineer Craige Thompson shares how a devastating loss in his family sparked a lifelong mission to help entrepreneurs protect—and profit from—their innovations. From protecting EBITDA during an exit to engineering “commercially valuable choke points,” Craige reveals how patents can give you a monopoly-like edge and even solve for all five of Porter’s Five Forces. You'll learn when not to file a patent, how to evaluate whether your idea is truly novel, and why licensing your IP with “field of use” carve-outs can lead to surprising monetization wins. Whether you're startup-curious or exit-ready, this episode is packed with frameworks, red flags, and real-world examples to rethink IP as a strategic weapon, not just legal paperwork.


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Craige grew up in his father’s entrepreneurial small business in Fond du Lac, WI, where he learned the importance of protecting small businesses and helping them thrive. At Thompson Patent Law, Craige built a firm that focuses on creating Litigation Quality Patents® services—intellectual property assets designed to drive measurable business value. Their team ensures clients avoid unnecessary costs by focusing only on patents with real strategic potential. Through his Amazon #1 best-seller Patent Offense and the Litigation Quality Patent Podcast, Craige shares strategies to maximize IP value.


Craige on LinkedIn: https://www.linkedin.com/in/craigeothompson/ 

Website: https://thompsonpatentlaw.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



One Patent Away: How Smart IP Strategy Can 10x Your Exit Valuation with Craige Thompson

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Heather Schuck shares her journey from neuropsychology to baby fashion mogul to co-founding Elevated Exit, where she helps founders build sellable businesses. Drawing from her own burnout-driven exit, she reveals hard truths about SOPs, real business assets, and the power of a compelling growth story. She discusses timing, AI integration, and why many founders regret PE earn-outs. Whether you're planning years ahead or already itching to move on, Heather’s straight-talking advice offers a smart, strategic lens on what it really takes to exit well—and why you should start preparing long before you think you're ready.



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Heather Schuck is a dynamic sales and marketing strategist with over 20 years of experience helping businesses optimize their internal sales and marketing systems to increase their valuation and position them for successful exits at higher multiples. She works closely with CEOs and founders to refine their go-to-market strategies and create a robust, data-driven sales pipeline to support near-term growth projections, positively impacting investor confidence. With over $300 million in attributed revenue, Heather has a keen ability for identifying new growth opportunities, deep insight into customer behaviors, and a proven track record of aligning marketing with sales to close high-ticket deals faster. Her ability to create actionable growth plans and implement efficient, lean operations to maximize revenue without overspending on customer acquisition or retention makes her an invaluable asset for companies looking to boost their valuation before an exit.

Heather on LinkedIn: https://www.linkedin.com/in/heatherlschuck/ 

Website: https://elevatedexitpartners.com/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Hard Truths, Growth Stories, and Bulletproofing Your Business for Sale with Heather Schuck

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: At just 17, Jeet Banerjee knew the 9-to-5 life wasn’t for him. In this candid and inspiring episode, Jeet joins Steve McGarry to break down his journey from teenage odd jobs to becoming a serial entrepreneur with multiple successful exits. He shares how he turned a basic web design hobby into a digital marketing agency, then parlayed that into a college admissions platform that reached 500,000+ users and was ultimately acquired for its rich dataset.

Jeet dives deep into:
Why documentation and SOPs are essential—even if you’re not planning to sell (yet)
How reaching out proactively (instead of waiting) helped him close an acquisition
The untapped goldmine of customer data in eCommerce—and how he used it to scale a home décor DTC brand
Why direct mail still works in the digital age
His mindset on negotiation, knowing your walk-away number, and failing forward
Plus, he closes with the advice he’d give his younger self—and anyone starting out: “Failure is just an event. It only defines you if you let it.”



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Jeet Banerjee is a serial entrepreneur and digital marketing expert who has led multiple acquisitions in the tech and e-commerce spaces. Jeet is a TEDx speaker, has been featured in several major publications, and is an advisor/consultant to many well renowned companies. Jeet is extremely passionate about using his digital marketing expertise to help other brands and businesses find more of their target customers!


Jeet on LinkedIn: https://www.linkedin.com/in/jebanerjee/ 

Instagram: https://www.instagram.com/thejeetbanerjee/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


From $0 to Multiple Exits: How Jeet Banerjee Turned Teenage Hustle into Million-Dollar Exits

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Richard C. Wilson, founder of Family Office Club—the world’s largest community of family offices—joins us for a no-fluff, high-value conversation on raising capital, exiting strategically, and building relationships with ultra-wealthy investors.

Richard reveals how he went from cold-calling wealth advisors to becoming the go-to expert for $100M+ families. He dives deep into what family offices really look for in founder-led businesses, why your one-liner pitch matters more than your 40-page deck, and how creative deal structures (like gross revenue royalties and capped equity warrants) can make or break a transaction.

Whether you're scaling to sell or preparing to raise capital, you’ll learn:
Why trust trumps returns in family office investing
How to avoid the #1 mistake founders make when pitching
Why timing your exit is equal parts gut feel and market signals
The tools Richard built to help CEOs find the right investors and pitch smarter
And the one piece of advice he’d give his younger self after 18 years in the industry

If you’re an operator, founder, or investor looking to understand the real game behind exits and capital strategy, this episode is a masterclass in long-term thinking and investor psychology.


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Richard C. Wilson is a husband, adventure enthusiast, father of 3 girls, and a third generation Eagle Scout. Richard is also the CEO of the #1 ultra-wealthy investor club with 7,500+ investors called Family Office Club which hosts 16 in-person events per year. His investor club runs the most listened to podcast on family offices, the most watched YouTube channel with 1,000+ videos, and has spent $25M the last 18 years hosting 300+ live events and he has a total of 17 million social media group members and followers. Richard also runs and owns Billionaires.com where he is interviewing 100 billionaires publicly to create the #1 resource on their scaling strategies and mindset.


Richard on LinkedIn: https://www.linkedin.com/in/singlefamilyoffice/ 

Website: https://familyoffices.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



Inside the Minds of Billionaires: Deal Structuring, Exiting Smart, and the Power of Long-Term Focus with Richard C. Wilson

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Aggie Chydzinski and Cristy O’Connor, co-founders of Athena Advisory Collective and hosts of the Badass Women in Business podcast share share the real, tactical advice most founders never hear. Between them they have had multiple exits—including turning around failing fitness franchises and scaling operations in manufacturing and tech.

Whether you’re just starting out or already thinking about your second act, this episode will challenge how you think about value, preparedness, and exit timing—especially for women-led businesses.

What you'll learn:
Why building a business that runs without you is the path to premium valuation
The Five Ds that force exits—and how to be ready before one hits
Why human capital, culture, and clean financials matter more than you think
How underpricing services holds women founders back—and how to fix it
Why founders (especially women) need to show up with unapologetic confidence—and pitch like they mean it
How Cristy rebuilt toxic team cultures and why hiring aligned people from day one is crucial
The role of "woo" (like astrology-based assessments) in team alignment and enterprise value

Plus, they break down the gender gap in VC and offer a bold but refreshing take: stop siloing women. Fund the best businesses—no matter who’s leading them.

This is a candid, insightful, and empowering conversation for any founder—but especially those ready to own their value and prepare for a life-changing exit.



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Aggie Chydzinski and Cristy O'Connor are the co-founders of Athena Advisory Collective. At Athena, they partner with women-owned businesses and partnerships navigating the real complexities of growth. Athena works alongside these businesses to implement strategies that grow enterprise value and strengthen exit readiness. Whether it is optimizing sales, improving operations, or developing leadership, they help these owners build a business that is scalable, aligned, and ready for what is next. With a focus on clarity, accountability, and measurable impact, Athena Advisory Collective supports the vision of these women-owned businesses every step of the way.


Website: https://www.athenaac.com/ 

Instagram: https://www.instagram.com/athenaadvisorycollective 

Badass Women in Business Podcast: https://badasswomeninbusinesspodcast.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



Exit-Ready: How Women-Led Businesses Can Scale, Sell, and Own Their Worth with Aggie Chydzinski and Cristy O’Connor

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Charlie Lass, founder of Humble Inc., shares the highs and lows of 20 years in entrepreneurship. From early film ventures to million-pound deals in emergency tech, Charlie reveals lessons from building startups, missteps with equity, and redefining what an “exit” truly means. Now focused on sustainable autonomy through Humble, a content platform for creators, he urges founders to prioritize well-being, honest partnerships, and building for longevity, not just valuation.



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Charlie Lass is a career entrepreneur with successful exits in the UK & US who mentors ambitious founders and consults for high-potential companies. Charlie is a mentor to 500+ ambitious and awesome founders and freelancers. He has coached, advised and supported individuals at all stages of funding and launch with a particular focus on the early stage strategy and tactics, fundraising, pricing, marketing, brand positioning and tone of voice. Charlie is the Founder of Humble Inc, a content platform for entrepreneurs, “wantrepreneurs”, and freelancers across the globe. Humble is dedicated to providing access to real experts who care, offering personalized guidance in a world overwhelmed by self-proclaimed gurus. Humble values passion, humility, and real experience over fame and follower counts. They believe that your mental health matters, and that they are there to support your journey with facts, not clickbait. 


Charlie on LinkedIn: https://www.linkedin.com/in/charlielass/ 

Website: https://www.humble.inc/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Rethinking the Exit: Charlie Lass on Startups, Burnout, and Building for Freedom

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 

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In this episode of The Exit: Nellie Akalp, founder and CEO of CorpNet, takes us on a no-fluff journey from launching her first business with just $100 to securing a 20x EBITDA exit to Intuit — all before turning 32.

Nellie shares:
How she and her husband bootstrapped MyCorporation from their apartment.
What made their business irresistible to Intuit (spoiler: no debt, no investors, ultra-clean books).
Why the post-acquisition “early retirement” didn’t last — and how that led to launching CorpNet in 2009 during the height of the recession.
The pivotal B2B pivot that transformed CorpNet’s growth, including the launch of their Partner Program.
How COVID turned into a major growth inflection point, scaling the team from 15 to 200
Why boundaries and mental wellness are non-negotiable for modern founders..

If you’re a business owner thinking about exit strategy, reinvention, or how to scale sustainably while protecting your peace — this episode is packed with golden insights from someone who’s lived it twice.

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Nellie Akalp is an entrepreneur, small business advocate, and mother of four little rockstars. As founder and CEO of CorpNet.com, she has helped more than half a million entrepreneurs start their businesses. Through CorpNet.com, Nellie has also partnered with business professionals such as attorneys, CPAs and more as their silent fulfillment partner helping them incorporate and form LLCs for their clients. Nellie has been named a Top 100 Small Business Influencer by Small Business Trends for the past four years and counting. In 2016 she was named Women Business Owner of the Year by NAWBO VC and her company, CorpNet.com, has been recognized on the Inc. 5000 list of fastest-growing privately-held companies in America in 2015 and 2016. 
 

Website: https://www.corpnet.com/ 

Instagram: https://www.instagram.com/corpnet/ 

LinkedIn: https://www.linkedin.com/company/corpnet.com/ 

Nellie on LinkedIn: https://www.linkedin.com/in/nellieakalp/ 

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/




From $100 to a $20 Million Exit to Intuit: Nellie Akalp on Building, Selling, and Starting Again

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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What happens when an eight-figure exit falls apart?

For Ben Brickweg, it sparked a decades-long mission to ensure no other founder has to experience the same heartbreak his family did.

In the latest episode of The Exit, Ben — founder of Exitworthy, attorney, and seasoned M&A advisor — pulls back the curtain on what really goes wrong in business exits… and how to fix it.

What You’ll Learn:
The family deal that blew up and why it changed Ben’s life forever
How Ben accidentally fell into M&A and worked on 200+ deals his first year
Why most founders are unprepared to exit — and how to change that
The three-part “Value Mountain” framework: Valuation, Sellability, and Transferability
The biggest legal mistakes business owners make when selling
Why private equity offers often shift post-LOI — and what to do about it
How lifestyle inflation and poor financial planning derail more exits than you'd think
What it really means to build an “exit-worthy” business

Ben doesn’t just talk theory. He’s been on every side of the table — founder, lawyer, broker, buyer — and he’s seen deals thrive, collapse, and quietly destroy the dreams of unprepared sellers.

His advice?
Don’t wait until you’re ready to sell. Build your business like you're going to exit — from day one.

This is a no-BS, deeply practical episode for anyone who owns a business and wants optionality — whether that means exiting now, or 10 years from now.


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Personal &/or Company Bio: 						
Ben Brickweg has worked with over 2,000 business owners, helping them grow, protect, and sell their companies the right way. He runs two companies, Sagewood Business Advisors and Lodgepole Law, both built to help business owners navigate complex deals and legal challenges. Sagewood Business Advisors is a boutique M&A firm that helps owners understand their value, structure strong deals, and exit on their terms. Lodgepole Law is a provider of fractional general counsel services for acquisition entrepreneurs who need a proactive legal strategy, not last-minute chaos and hourly meters. He is also the creator of Exit Worthy, a platform that includes the podcast, training materials, and resources to help business owners get serious about preparing for a real exit; and Business Legal Fortress, bridging the gap between legal template stores and full-service firms, giving business owners affordable, effective legal protection without the unpredictability of hourly fees.


Ben on LinkedIn: https://www.linkedin.com/in/benbrickweg/ 

Website: https://gosagewood.com/ 

- https://exitworthy.com/ 

- https://lodgepolelaw.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


The Exit That Never Happened: Turning a Family Failure Into a Mission to Help Founders Exit Right with Ben Brickweg

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Lisa Jones, founder and CEO of Shecom, shares her raw and powerful journey from frustrated corporate employee to seasoned entrepreneur with three exits—and a $50 million goal in sight. 

After being fired just shy of her probation period, Lisa launched her first business and never looked back. She reveals the hard lessons from early ventures, emphasizing the need for systemization, profitability, and eliminating key-person risk. Now building her “golden ticket” company, Shecom, Lisa leads with vulnerability, kindness, and mission-driven culture, rallying her all-female team around a shared vision. 

She stresses the power of community, first-party data, and recurring revenue in scaling a sustainable DTC brand. With painful missteps—like nearly going broke on a Bali holiday—behind her, Lisa urges founders, especially women, to get financially literate and think bigger, sooner. Her motto? “Fortune favors the brave.” And she’s boldly proving it.



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Lisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Lisa is most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is now busy building SHE-com, a global empire for women with e-commerce brands with a community of over 40,000 with a team of 45.


Lisa on LinkedIn: https://www.linkedin.com/in/lisa-jones-shecom/ 

Website: https://shecom.co/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Fortune Favors the Brave: How Lisa Jones is Building a $50M Exit with Kindness, Grit & Systems

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: What really happens when a founder decides it’s time to sell?
In this powerful and practical episode, Steve McGarry sits down with Anthony Citrolo, CPA, serial entrepreneur, and managing partner at the NYBB Group, to unpack what really goes into preparing a business for sale. But this isn’t your average M&A conversation.
Anthony takes us behind the curtain to reveal the emotional, psychological, and strategic decisions founders face as they approach a life-changing exit.

Here’s what you’ll learn:
- Why the real exit plan starts the day you launch the business
- The #1 mistake founders make when valuing their business
- How to prepare your business (and yourself) before a buyer ever knocks
- The danger of “key man” risk - and how to build a business that runs without you
- What buyers really want: cash flow, scalability, and low concentration
- Why 75% of sellers are unhappy post-exit - and how to avoid that fate
- How to spot and address hidden risks that could kill your valuation


“Most founders don’t realize they’re living vicariously through their business until it’s too late.” Anthony Citrolo
With 20+ years in the trenches helping family-owned and founder-led businesses exit, Anthony shares war stories (like Frank, the manufacturer with 98% of revenue tied to 7 customers), practical frameworks, and wisdom earned through decades of hands-on deals.
If you're a founder, even if you're years from selling, this episode will change how you think about growth, leadership, and legacy.
Listen now to learn how to not just sell your business—but exit on your terms.


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Anthony J. Citrolo is a Managing Partner and Founder of The NYBB Group, LLC, the Exit Strategy Lab and NYBB Commercial Real Estate. Anthony’s clients include privately held companies and family-owned businesses. These are typically companies with revenue of $5M to $100M. Anthony represents HVAC, industrial service, finance, manufacturing, distribution, transportation, healthcare and all service companies. He helps these owners develop a clear and cohesive exit strategy, works to know and improve valuation and actively represents them in a sale or acquisition in a Merger and Acquisition transaction as their advisor and intermediary. Anthony is a CPA and a CEPA (Certified Exit Planning Advisor) and develops comprehensive strategies for owners and families. He also has completed the CEPA course and is a Certified Exit Planning Advisor. In addition, Anthony is a Certified Merger & Acquisition Advisor AND Certified Exit Map Coach. 


Anthony on LinkedIn: https://www.linkedin.com/in/anthonycitrolo/ 

Website: https://thenybbgroup.com/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

The Psychology of Selling a Business with Anthony Citrolo, NYBB Group

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: entrepreneur Anne Mahlum shares her incredible journey from founding a nonprofit running club for homeless men to building Solidcore, one of the fastest-growing fitness studio chains in the U.S. 

After scaling to 100 studios and weathering the chaos of COVID, Anne exited the business on her own terms with a $100M payday—negotiating not only her valuation but her taxes and an additional $10M kicker. 

She reveals how she planned her exit from day one, built bench strength to replace herself, and why founders shouldn’t be afraid to ask for more. Anne also dives into the dangers of taking on preferred equity, the power of clear end goals, and the importance of sharing wealth with the team that helped build it. Her parting advice? Think big, stay bold, and trust yourself—because no one else will see your vision the way you do.



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Anne Mahlum is a founder, entrepreneur, CEO, philanthropist, motivational speaker and athlete whose mission is to help as many people as possible live their most optimized lives. Anne's entrepreneurial ventures have resulted in a personal net worth of over $100M and an impact on hundreds of thousands of lives. She is the Founder and former Executive Chairwoman of [solidcore], a fast-growing boutique fitness company with over 100 locations in the U.S. Anne sold her shares of [solidcore] in April 2023 for an undisclosed amount and shared millions with her employees who she valued for staying by her side. A lifelong visionary, Anne is also the founder of Back on My Feet, a national non-profit organization that uses running as a vehicle to help those experiencing homelessness change the way they see themselves and become empowered to change their lives.


Anne Mahlum on LinkedIn: https://www.linkedin.com/in/anne-mahlum/ 

Website: https://www.annemahlum.com/ 

Instagram: https://www.instagram.com/annemahlum 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



Scaling with Purpose: Anne Mahlum’s $100M Success Story

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You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Steve McGarry sits down with Christy Brown, CEO of Dr. Noze Best, to unpack her remarkable journey from engineer to multi-exit entrepreneur. Raised in a family of gritty builders and innovators, Christy shares how early exposure to a family-run real estate business inspired her transition from corporate consulting to launching her first eCommerce-focused agency in the early 2000s.

Key topics discussed:
The Power of Accelerators: Christy breaks down how accelerators build founder confidence, drive growth, and connect entrepreneurs with critical networks.
Empowering Women Entrepreneurs: She details her role in leading a women-focused accelerator that graduated 260+ founders, contributing over $2.5B in economic impact.
Exit Strategy Insights: Christy shares candid lessons from her exits—including a public company earn-out—and the emotional and cultural shifts that follow a sale.
Misconceptions about Exits & Venture Funding: From unrealistic timelines to overestimated payoffs, Christy demystifies what exits actually look like behind the headlines.
Personal Advice: From reverse-engineering your life around your business to negotiating with clarity, Christy offers practical guidance for both aspiring and seasoned founders.
Final takeaway: “Scaling is a strategy. Exiting is personal.” – a reminder that success is defined not just by valuation, but by the life you build alongside your business.



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Christy Brown is a proven leader with twenty years of leadership in entrepreneurship, customer development, and strategic innovation and solutions. Christy is a known resource for innovating traditional business models and scaling emerging businesses from inception to exit. She is a solution-oriented leader with expertise in technology, financial, and operational areas of growth stage businesses. Christy brings a heavy-duty management acumen with a focus on culture, diversity of thought, and design thinking. Her experience drives improvements and scale in organizations, fostering a culture of transformational change.


Christy Brown on LinkedIn: https://www.linkedin.com/in/christy-brown-a54aa0/ 

Website: https://drnozebest.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



From Engineering to Exits – Christy Brown’s Journey Building & Selling Businesses

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With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit: Host Steve McGarry sits down with Jonathan Bennett, advisor at Clearly Then and former founder of a successful B Corp consulting firm, to unpack the emotional journey of exiting a business—something rarely discussed, but profoundly impactful.

Jonathan shares his own story of selling his company through a gradual management buyout, and how the decision started with a casual walk in Dublin and a question from his wife. The episode dives into the often-overlooked inner challenges that founders face—identity loss, grief, and the fear of letting go. “The easy part is the legal and financial stuff,” Jonathan says. “The hard part is emotional.”

You’’ll learn:

Why selling at your peak (not in burnout) is critical
How to choose the right successor without hanging on too long
Why empty promises during a handover can backfire
What life after an exit looks like—and how to fill the void with purpose
Smart negotiation tips, including how to uncover the real motivations of a buyer

Whether you're planning to exit soon or just building for the long game, Jonathan’s mix of practical wisdom and emotional intelligence will give you a fresh perspective on what it really means to walk away from something you built.

"Don't wait until you're depleted to sell—get off the stage while the crowd is still clapping." – Jonathan Bennett



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Jonathan Bennett is an advisor and executive coach for purpose-driven leaders who need help solving their organization’s toughest obstacles. With experience in urban, rural, remote, and First Nations communities, Jonathan’s expertise is in social purpose business strategy, governance, branding, change, and communications. His coaching draws on 25 years of creativity and leadership success as a CEO, board member, and founder, and he is known for his deep-listening and his breakthrough solutions that create insights and new strategies.


Jonathan on LinkedIn: https://www.linkedin.com/in/bennettjonathan/ 

Link to Private Podcast: https://clearlythen.com/listen 

Website: https://clearlythen.com/ 



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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



When to Let Go: The Emotional Side of Selling Your Business – Lessons from Jonathan Bennett

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With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit: Linda Hamilton, a Certified Exit Planning Advisor and longtime CPA, shares practical strategies for business owners preparing for a future exit, emphasizing the importance of readiness, clean financials, and documented systems.

Key Takeaways:
Exit Planning is About Optionality, Not Just Selling
Many business owners avoid thinking about exits too early, but Linda argues that preparing early builds resilience and optionality, not just a path to sell.

The Cost of Not Preparing
Citing a 30% valuation gap between male and female founders, Linda underscores how lack of preparation—especially around clean books, contracts, and succession—can significantly impact sale outcomes.

Readiness vs. Attractiveness
Linda encourages using assessments to evaluate both how attractive your business is to a buyer and how ready you are to exit. She shares a story of a founder nearly derailing a deal by not securing key employee agreements.

Key Indicators of Exit-Readiness - Critical elements include:
Clean, audited financials
Signed client/vendor contracts
Repeatable and documented systems
Cash flow visibility and control over AR/AP

Transferability & Systemology
As a certified systemologist, Linda highlights the importance of mapping your customer journey and operational systems to ensure the business can run without you—critical for buyer confidence and deal value.

Building a Support Team
Successful exits rely on coordinated advisors: CPAs, attorneys, brokers, and wealth advisors. A SIPA-certified exit planner often acts as the “quarterback” to align everyone's efforts with the owner’s goals.

Timing & Purpose
Timing an exit is personal. Many owners regret selling too soon because they lack a post-exit purpose. Linda encourages planning for life after the sale as part of the overall exit strategy.

Empowering Female Founders
Linda advocates for financial fluency and readiness assessments to help women negotiate from a position of strength. Confidence comes from awareness—knowing your numbers, your risks, and your value.

Final Advice: Linda wishes she had done her own business readiness assessments earlier in her career, highlighting how early preparation can influence smarter long-term decisions.


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Linda Hamilton is a CPA and CEPA, (Certified Exit Planning Advisor) who is passionate about helping women business owners achieve financial fluency to grow, profit & scale. Linda founded Grow Profit Scale™, a coaching and mastermind program designed to empower women entrepreneurs with financial fluency, profit amplification, and scalable business strategies. In addition to Grow Profit Scale, Linda is also the founder of Linda A. Hamilton CPA LLC, where Linda and her team provide accounting, tax, and strategic financial planning services. With over 35 years as a CPA, CGMA, CEPA, and SYSTEMologist®, she has helped countless business owners develop strong financial systems, improve profitability, and plan for successful exits.


Linda on LinkedIn: https://www.linkedin.com/in/lindahamiltoncpa/ 

Websites: https://www.growprofitscale.com/ 

- https://www.lahcpas.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

The 30% Mistake: Why Most Founders Leave Money on the Table with Linda Hamilton

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode, Kerri Glover, M&A Advisor at Sagewood and the former founder of one of Colorado’s largest wedding planning firms. Kerri reveals how she went from bootstrapping a solo wedding planning side hustle to building a 20-person team, operating globally, and eventually selling her service-based business for a 7-figure exit.
She shares the behind-the-scenes of preparing for a successful sale, covering everything from SOPs and financial clean-up to branding decisions and letting go of founder dependence. Kerri also offers her perspective on the biggest mistakes sellers make, how real estate impacts deal timelines, and what buyers really want in today’s market.
Whether you’re building a service business or planning your next move, this conversation is packed with timeless advice on how to turn your business into a valuable, transferable asset.



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With over two decades of experience in the wedding industry, Kerri Glover's journey is a testament to passion, innovation, and entrepreneurial spirit. Her expertise, honed through planning over 1,500 weddings globally and contributing to the creation or redevelopment of 25 venues, is matched only by her insatiable thirst for knowledge. With an MBA from Regis University and a Juris Doctorate from Albany Law School, Kerri brings a unique blend of creative vision and business acumen to every project she undertakes. In 2016, Kerri sold her firm, the largest wedding planning company in Colorado, with Sagewood Advisors, where she is now an M&A Advisor helping others do the same. 

Kerri Glover on LinkedIn: https://www.linkedin.com/in/kerrilglover/ 

Websites: https://gosagewood.com/ 

- https://www.weddingvenuebroker.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

From Weddings to Winning Exits: How Kerri Glover Built & Sold a 7-Figure Service Brand

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, serial entrepreneur and investor Bubba Page opens up about his journey from building a bootstrapped B2B sales company (Launch Leads) to launching Influence.VC, a venture fund focused on consumer tech and creator-led startups.
Bubba shares how his first successful exit funded his lifestyle and family, while his venture-backed failure taught him invaluable lessons about ego, resilience, and emotional health. He emphasizes the often-overlooked value of lifestyle businesses, those that generate strong cash flow without external funding, and challenges the myth that venture capital is the only path to success.
The conversation dives into the power of the creator economy, and how partnering with influencers can accelerate brand growth with lower customer acquisition costs. Bubba also reflects on selling his business just days before the 2020 COVID shutdown. 
Listen to the episode for real-world insights for founders questioning when to sell, whether to raise capital, or how to build a profitable business without burning out. 


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Bubba Page is a single dad to 8 incredible kids—four boys, four girls—a devout Christian, and a serial entrepreneur who’s built and sold multiple companies, including a three-time Inc5000 standout, LaunchLeads.com, which he sold in 2020. Now, he’s pioneering Influence.vc, a venture capital syndicate on AngelList, where his social media influencer expertise invests and turbocharges startups. He is also a sought-after advisor in fundraising, B2B sales, influencer marketing strategy, and angel investing, a frequent podcast guest, and soon-to-be author of Fatherhood & Entrepreneurship, blending business and Christian principles for family life. Named one of 2024’s 'Coolest Entrepreneurs' by UVBizQ Magazine, he has also written for Inc Magazine.


Bubba Page on LinkedIn: https://www.linkedin.com/in/bubbapage/ 

Websites: https://influence.vc/ 

- https://thebusinessbootcamp.com/ 

Instagram: https://www.instagram.com/bubbapage/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Profit, Purpose & the Creator Economy: Lessons from Bubba Page’s Startup Journey

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 



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In this episode of The Exit, entrepreneur Rob Basso shares how he built Advantage Payroll Services into a $25M business and exited on his own terms. His journey started humbly, wrapping resumes in deli sandwiches, and ended with a strategic sale to a public company.
Rob planned his exit from day one, focusing on clean financials, employee retention, and leveraging his personal brand to win trust. He urges founders to be visible, not just their company, and to run a business that’s always “sale-ready.”
When it came time to sell, he passed on higher PE offers with earn-outs in favor of a lower upfront deal because he was emotionally done and ready to move on. The decision? One of the best he’s ever made.
Post-sale, Rob struggled with identity loss but rebounded by helping others build personal brands and make better business decisions. His final lesson? Be authentic. Trying to be someone you’re not, whether with staff or clients, can backfire.
Rob’s story is a reminder that successful exits aren’t just financial: they’re personal. And planning ahead, staying true to yourself, and choosing the right buyer can make all the difference.


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Rob Basso is a recognized business coach, entrepreneur & speaker. He is a published author, professional speaker and sought-after media personality. He has operated and sold many businesses in the past two decades including Associated Human Capital Management and Advantage Payroll Services. The most recent two companies were sold to public companies at industry high valuations. Known as The Everyday Entrepreneur, the media frequently calls upon Rob for his insights, opinions and expertise. In 2022 he was a judge for the American Business Awards (division of the Stevie Awards), panelist for the Middle Market Alliance, mentor for the Next Gen Summit and numerous other speaking engagements.

Rob Basso on LinkedIn: https://www.linkedin.com/in/robbasso/ 

Website: https://www.robbasso.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


The Power of Brand and Timing: Rob Basso’s Multi-Million Dollar Exit Playbook

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, Alan Franks, founder of the Business Planning Institute, reveals how business owners can maximize value and achieve financial independence before selling. He stresses that most owners don’t know their company’s worth, let alone track it, and warns against relying solely on business income, which can trap you in a “lifestyle business.”
Franks advises selling in the maturity stage, before growth stalls and expenses rise. His approach to boosting value is “good business planning with a deadline”: create documented systems, KPIs, and a management team that allows the business to thrive without you.
He emphasizes transferability by developing an internal successor, which protects value in emergencies and attracts buyers. From a tax perspective, he highlights strategies like opportunity zones, deferred sales trusts, and 1031 exchanges to reduce capital gains and income taxes, particularly for owners with real estate assets.
Franks’ final takeaway: treat success as a team sport. Build and maintain an A-level roster of advisors, align them with your goals, and continually reassess to keep your business and exit plan on track.


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Alan Franks, CFP®, CLU®, CFBS®, is the founder of the Business Planning Institute and author of Empowered Money, dedicated to helping individuals and business owners create financial plans that fuel their fullest lives. Alan has built a career in financial planning, where he combines investments, risk management, and strategic business planning to serve clients nationwide, including business owners, tech professionals, professional service providers, and striving retirees. Based in Atlanta, Alan is known for his comprehensive, team-oriented approach that aligns personal and business finances, builds enterprise value, and creates sustainable wealth. Passionate about impact, he works to ensure clients not only grow their assets but also achieve the freedom, presence, and purpose they value most.


Website: https://thebusinessplanninginstitute.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



Exit Like a Pro: Alan Franks on Building Value, Timing Your Sale, and Securing Your Future

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, entrepreneur Ben Zvaifler shares his journey from launching PupBox, a subscription box for puppy owners, to selling it to Petco and later starting his new venture, Cloud Water Filters. Inspired by his own struggles as a new dog owner, Ben built PupBox during the subscription box boom, even pitching successfully on Shark Tank—securing a deal with Robert Herjavec and a surge of publicity. 

Eventually, Petco acquired the company, where Ben spent four years navigating corporate life, scaling during COVID, and hitting earn-out targets.

Reflecting on the acquisition, Ben highlights lessons in negotiation, timing, and the importance of clean financials. He also shares candid advice for entrepreneurs: secure multiple offers, prepare thoroughly for earn-outs, and understand the corporate dynamics you’re stepping into. After Petco later sold PupBox to FabFitFun, Ben moved on to disrupt another space—water filtration. His new startup, Cloud Water Filters, offers a connected reverse osmosis system that not only purifies but also tracks water quality and usage.

Ben’s story underscores the resilience needed in entrepreneurship: survive the lows, learn from each exit, and use that experience to build bigger and bolder ventures. 


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Ben Zvaifler is the Co-Founder and CEO of Cloud Water Filters, a consumer hardware company delivering clean, alkaline drinking water through smart, sensor-enabled filtration systems. With a background in building direct-to-consumer brands, Ben is passionate about using technology and design to elevate everyday experiences. Previously, Ben co-founded PupBox, a subscription service for new puppy owners. PupBox was featured on Shark Tank, highlighted as one of the most disruptive DTC brands by the International Advertising Bureau, and acquired by Petco Animal Supplies in 2017. 

Website: https://www.cloudwaterfilters.com/ 

Ben on LinkedIn - https://www.linkedin.com/in/benzvaifler/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/



Shark Tank to Petco: How Ben Zvaifler Turned PupBox Into an Exit

Want a quick estimate of how much your business is worth?

With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, Wendy Diamond, serial entrepreneur, investor, and founder of Women’s Entrepreneurship Day Organization (WEDO), shares her extraordinary journey of weaving profit with purpose.
Wendy’s entrepreneurial spark began early, trading designer surplus in Turkey and Russia before moving to New York. There, volunteering for the homeless shifted her focus toward impact, leading to celebrity-backed cookbooks that raised millions. Her love for animals sparked Animal Fair Media, where she pioneered “Yappy Hour” events and primetime pet programming, spotlighting adoption at a time when millions of animals were being euthanized annually.
A volunteer trip to Honduras in 2013 was another turning point. Witnessing the success of microloans for women entrepreneurs inspired her to found Women’s Entrepreneurship Day, now celebrated in 100 countries. The initiative brings together governments, investors, and business leaders to empower women globally.
As an investor, Wendy champions integrity-driven founders. She backed Basepaws (the “23andMe for pets”), which exited to Zoetis, while also experiencing failures that underscored her belief that “it’s always about the people.”
Her advice: build strong teams, embrace collaboration, and enjoy the journey. Today, through joinwedo.org, Wendy is helping a million women and girls gain AI and entrepreneurship skills—continuing her mission to create change from the ground up.


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Wendy Diamond is an internationally renowned social entrepreneur, impact investor, humanitarian, bestselling author, and media personality dedicated to using innovation and disruptive technologies for positive global impact. She is the Founder and CEO of the Women’s Entrepreneurship Day Organization (WEDO)/#ChooseWOMEN, a movement with chapters in 144 countries and 112 universities focused on empowering women and alleviating poverty. As CEO of LDP Ventures, she invests in impactful companies and funds while serving on boards that advance sustainability, women’s leadership, and animal welfare. A keynote speaker at the UN, Harvard, and the World Economic Forum, her work has been featured by Oprah, NBC, Bloomberg, The New York Times, and Forbes. Through her ventures and ten books, Wendy continues to champion innovation, entrepreneurship, and the underdog worldwide.

Websites: https://www.joinwedo.org/ 

- www.wendydiamond.com 

Wendy on LinkedIn: https://www.linkedin.com/in/wendydiamond/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many



Exits with Integrity: Wendy Diamond on Building Businesses That Last

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You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, Ingrid Vanderveldt, serial entrepreneur, investor, and founder of EBW Worldwide, shares how mentorship and a bold vision shaped her journey from the dotcom boom to building a platform to empower one billion women. Inspired by Michael Dell’s rise, Ingrid built one of the first personalization algorithms for the web, exited multiple ventures, and became Dell’s first Entrepreneur-in-Residence, where she helped create a $250M fund and drove nearly $1B in new business.
Ingrid opens up about the confidence gap holding many women back from accessing capital, recounting how she launched a $100M fund for women and initially received no applicants — a turning point that fueled her mission to close systemic gaps.
Her advice for founders preparing for an exit: define your ideal outcome early, build a “ride-or-die” support team (lawyers, accountants, mentors), and keep your paperwork tight to avoid last-minute deal risks.
Today, Ingrid is focused on EBW-1, a patented tech platform using AI to deliver personalized education, access to capital, and community for entrepreneurs worldwide — helping them scale, negotiate, and exit with confidence.


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Ingrid Vanderveldt is a self-made tech entrepreneur, investor, and media personality who serves as Founder and CEO of Vanderveldt Global Investments, EBW (Empowering a Billion Women), EBW Cares Distributors, and Ingrid Vanderveldt LLC. A former Dell Entrepreneur-in-Residence who built a $250M business segment and launched the Dell Innovators Credit Fund, she now focuses on advancing women globally through access to mobile tools, mentoring, and capital. Recognized as Fast Company’s #1 “Superconnector” and honored with the Forbes & Northwestern Mutual Entrepreneur in Excellence Award, Ingrid is a sought-after speaker and strategist for startups and global brands, bridging corporations, women, and entrepreneurs to drive ROI and impact. She has hosted CNBC’s American Made, been featured in top media outlets worldwide, and holds a Master’s in Architecture from SCAD and an MBA in Entrepreneurship from UT Austin.


Websites: https://ebw.one/ 

- https://ingridvanderveldt.com/ 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Think Big, Exit Smart: Ingrid Vanderveldt’s Playbook for Entrepreneurs

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With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business.

You might be surprised by how much you can get for it: https://flippa.com/exit 


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In this episode of The Exit, serial entrepreneur and investor Divya Gugnani, founder and CEO of 5 Senses, unpacks her journey from Goldman Sachs to co-founding five companies and selling three, including Send the Trend to QVC. With a background in finance and private equity, Divya attributes her entrepreneurial staying power to strong cash management and a focus on fundamentals.
She shares lessons from building early ventures, from auto parts to culinary media, and how creating hyper-personalized shopping experiences led to her fastest success, selling Send the Trend just 11 months after raising funding. Time at QVC gave her valuable insights into product storytelling, ultimately inspiring her to launch beauty brand Wander Beauty, which became her third successful exit.
Divya’s exit advice is clear: get your house in order early (books, legal, taxes), know what you want from a deal, and hire strong operators so you can focus on the sale process. She emphasizes selling on the upswing when growth and profitability are aligned, creating competition among buyers, and avoiding short-term revenue plays that dilute brand value.
Today, Divya shares her entrepreneurial lessons and AI insights via TikTok, continuing to inspire founders globally.


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Divya Gugnani is a serial entrepreneur, investor, and author with over 20 years of experience building and backing businesses. She is the Founding Partner of Concept to Co., investing in 80+ companies, and the Founder & CEO of 5 SENS, a fine fragrance brand. Previously, she co-founded Wander Beauty, later acquired by Nameless CPG, and Send the Trend, acquired by QVC. Divya began her career in finance at Goldman Sachs, Investcorp, and FirstMark Capital before becoming an “accidental entrepreneur.” Featured widely in top media outlets, she is also the author of Sexy Women Eat, and regularly mentors founders and lectures at leading universities. She holds a B.S. from Cornell, an MBA from Harvard, and trained at the French Culinary Institute.


Website - https://5sens.co/  

TikTok - https://www.tiktok.com/@dgugnani 


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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Timing, Focus, and Bold Moves: How Divya Gugnani Builds and Sells Businesses

The Exit - Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on https://flippa.com/the-exit-podcast/

The Exit - Presented By Flippa

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