In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Mark Ottoni-Wilhelm, Ph.D., professor of philanthropic studies at the Indiana University Lilly Family School of Philanthropy, who discusses the pressing issue of declining charitable giving in the United States, especially among younger demographics. 

The episode covers an experiment researchers conducted using fundraising materials from a nonprofit organization to measure the effectiveness of different messaging strategies in attracting new donors and retaining existing ones. The experiment compared the impact of two main messaging strategies: a video showcasing the nonprofit's work and an email describing the hardships faced by its clients. 

Results revealed that the video message was significantly more effective in increasing donor connections, particularly among women, while the email's impact was negligible. Importantly, the study highlights the need for fundraisers to be mindful of unintentionally evoking negative feelings in their messaging, as this can undermine effectiveness. By understanding the emotional and moral responses of donors, fundraisers can design more impactful and engaging campaigns.

Overall, the podcast underscores the importance of innovative approaches to donor engagement in the face of changing trends in charitable giving. By leveraging research-based insights and understanding donor behavior, fundraisers can adapt their strategies to effectively attract and retain donors, ultimately advancing the missions of nonprofit organizations in a challenging landscape.

Attracting New Donors

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D., is joined by Angela Altamore, Associate Vice President of Donor Relations and Experience at BWF. Angela provides an in-depth look at the importance of donor relations in nonprofit fundraising, breaking down the distinctions between donor relations, donor stewardship, and donor experience. She uses the metaphor of building a house to explain these terms: donor relations act as the “blueprint” for a donor’s overall journey, donor stewardship serves as the “foundation” with timely acknowledgments and impact reports, and donor experience adds the “finishing touches” that elevate donor engagement.

Angela explains how nonprofits are shifting from focusing solely on individual gifts to fostering long-term donor relationships. She notes that prioritizing donor retention is not only a cost-effective strategy but also a way to honor donors’ commitment and amplify their impact over time. Angela also emphasizes the need for nonprofits to align fundraising teams and donor relations professionals, advocating for shared metrics and cross-training to strengthen internal collaboration and improve donor experiences.

The conversation addresses the challenges nonprofits face in balancing short-term fundraising goals with long-term relationship building. Angela highlights practical strategies for keeping donors engaged between asks, such as creating personalized touchpoints through events, storytelling, and mentorship opportunities. She also stresses the importance of showing donors the impact of their contributions, ensuring they feel valued beyond monetary transactions.

Finally, Angela emphasizes that successful donor relations are transformational, not transactional. By fostering a sense of community among donors and creating opportunities for meaningful engagement, nonprofits can build deeper, lasting connections. The episode closes with resources from The Fund Raising School, including courses, webinars, and training programs to help nonprofits elevate their donor relations strategies. It’s a powerful reminder that investing in donor relations is key to achieving long-term success and impact.

Prioritizing Donor Relations

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D., is joined by Arleen Peterson, ECRF, MA, Executive Director, Relational Services for the Poor Handmaids of Jesus Christ. Arleen shares her experience leading growth at the Food Bank of Northwest Indiana, highlighting how visionary leadership and strategic engagement can drive significant fundraising success. She discusses the importance of looking beyond an organization’s immediate environment, gathering insights from industry peers, and involving the entire team in shaping a shared vision.

Arleen recounts a pivotal initiative where she led her staff on a statewide tour of food banks, allowing them to see firsthand the possibilities for expansion and operational improvement. This immersive experience sparked bold aspirations, ultimately leading to the food bank’s expansion from a 10,000-square-foot facility to a 60,000-square-foot space. She underscores the importance of shared leadership, ensuring that staff members, board members, and donors all play a role in crafting and committing to the organization’s future vision.

The conversation delves into the fundraising strategies that made this growth possible, including the board’s leadership in securing the initial commitments, donor engagement tactics, and the role of strategic partnerships. Arleen shares insights on navigating donor hesitations, structuring multi-year commitments, and fostering trust within the community—especially when major changes, such as facility relocations, raise concerns. Her approach emphasizes relationship-building and inclusive decision-making, ensuring that stakeholders feel invested in the mission’s success.

The episode closes with key takeaways on the role of vision in fundraising, the impact of engaging teams in strategic planning, and the power of shared leadership. Arleen's journey serves as a powerful reminder that fundraising success is not just about dollars raised but about inspiring belief in what’s possible. The Fund Raising School offers courses, webinars, and custom training opportunities to help nonprofit leaders develop and execute visionary fundraising strategies.

Big Vision, Big Goals, Big Fundraising

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D., is joined by Ann Fitzgerald, MA, founder of AC Fitzgerald and alumna of the Indiana University Lilly Family School of Philanthropy. Ann shares her expertise on helping nonprofits navigate financial crises, offering practical strategies for organizations that find themselves overly reliant on a single funding source. The conversation was sparked by a recent federal funding pause in early 2025, which served as a wake-up call for nonprofits dependent on government funding, large foundations, or major donors.

Ann introduces her “Three Rs” framework: be resilient, be realistic, and reach. She emphasizes the importance of staying calm, gathering facts, and creating scenario-based plans that allow for flexible responses. Drawing on her consulting experience, Ann highlights how organizations can reassess budgets, preserve cash, and engage board members, staff, and community networks for short-term support. Bill shares his own experience leading a nonprofit through the 2008 financial crisis, underscoring the critical role that boards play during times of financial uncertainty.

The conversation transitions to long-term planning, where Ann stresses the importance of building an operating reserve by setting aside 10% of every undesignated dollar. She highlights the need for diversified funding sources, reminding nonprofits that 85% of charitable giving comes from individuals. She also encourages nonprofits to ramp up stewardship efforts, explore planned giving opportunities, and form finance committees to strengthen financial planning. With donor confidence at its highest level in five years and the stock market’s strong performance in 2024, Ann and Bill are optimistic about fundraising prospects in 2025.

The episode closes with key takeaways on managing financial risk, the power of clear communication with stakeholders, and the importance of involving donors and board members as partners in finding solutions. Ann’s advice serves as a powerful reminder that resilience and adaptability are essential for nonprofits to weather financial challenges. The Fund Raising School offers courses, webinars, and custom training opportunities to help nonprofit leaders strengthen their fundraising strategies and build long-term financial health.

When One Funder is Not Enough

In this episode of The First Day podcast, host Bill Stanczykiewicz, Ed.D., is joined by  Dr. Ashutosh Nandeshwar, Senior Vice President at CCS Fundraising and author of Data Science for Fundraising, to explore the rapidly evolving role of artificial intelligence (AI) in nonprofit fundraising. Dr. Nandeshwar breaks AI into two key categories: traditional AI, which includes predictive analytics and machine learning (long used for prospect identification and donor cultivation), and modern AI, which encompasses generative AI tools like ChatGPT. While predictive AI has been a staple in fundraising for years, generative AI is making waves by democratizing access to advanced technology, allowing nonprofits—especially smaller ones—to create content, analyze donor data, and streamline operations with minimal technical expertise.

The conversation highlights a unique paradox: small nonprofits stand to gain the most from AI’s efficiency, yet larger organizations are often the first to adopt it due to greater resources and infrastructure. However, Dr. Nandeshwar shares survey data indicating that AI adoption is growing across nonprofits of all sizes, with smaller organizations increasingly leveraging generative AI for tasks like social media content, donor outreach, and report summarization. That said, he cautions that while AI can assist with automation, it does not replace the human touch needed for relationship-building. Additionally, organizations must be mindful of data privacy concerns, ensuring that sensitive donor information isn’t inadvertently shared with AI platforms.

Bill and Dr. Nandeshwar also address common fears about AI, including the concern that it could become too powerful or eliminate the need for human fundraisers. While AI can generate text, analyze data, and even suggest donor engagement strategies, it still requires human oversight to ensure accuracy, maintain an organization’s unique voice, and build authentic donor relationships. AI is far from perfect—it can be "confidently incorrect," making up facts and presenting them with certainty. Fundraisers must carefully vet AI-generated content and establish internal guidelines for ethical and effective AI use. Additionally, Dr. Nandeshwar emphasizes that traditional AI techniques remain highly valuable and should not be overshadowed by the generative AI hype.

For fundraisers looking to integrate AI into their work, Dr. Nandeshwar’s advice is simple: experiment, learn, and adapt. AI is neither a magic bullet nor something to fear—it’s a tool that, when used strategically, can improve efficiency and free up time for deeper donor engagement. However, while AI may help streamline certain tasks, there is no clear evidence yet that it is significantly reducing the time fundraisers spend on administrative work. Bill closes the episode by encouraging fundraisers to stay informed and proactive in exploring AI’s potential while maintaining a strong human-centered approach to donor relationships. He also highlights The Fund Raising School’s courses, certifications, and online resources to help nonprofits navigate AI and digital fundraising strategies effectively.

Latest Guidance on AI and Fundraising

In this episode of The First Day podcast, host Bill Stanczykiewicz welcomes Jaclyn Piatak, Ph.D., professor at UNC Charlotte and co-author of Volunteer Management: A Strategic Approach, to bust the myth that volunteers are just free labor. Piatak lays the groundwork for a new way of thinking about volunteers, not as warm bodies to do the grunt work, but as essential, diverse contributors who require thoughtful management, planning, and engagement. And yes, that includes job descriptions, onboarding, and believe it or not, offboarding too. Strategic volunteerism isn’t about saving money. It’s about building capacity.

Piatak dives into the inequities surrounding volunteerism, noting that folks who are unemployed, lack internet access, or are outside your usual social circles may be less likely to volunteer, not because they don't want to, but because they’re not being asked. “The number one reason people volunteer is because they’re invited,” she explains, urging nonprofits to cast a wider, more inclusive net. Volunteer roles must also match skills and motivations, whether that’s retirees looking to give back, professionals flexing their muscles post-recession, or someone who just really wants to make friends while stuffing envelopes.

And let’s not forget what’s in it for them, volunteering doesn’t just benefit nonprofits. Turns out it’s great for your health, your social life, and maybe even your blood pressure. Some mental health professionals are literally prescribing it. Nonprofits that understand these benefits can create richer, more engaging experiences that keep volunteers coming back. Engagement, Piatak says, is more than just a smile and a clipboard, it’s about making people feel seen, valued, and connected to the mission. And please, for the love of all that is strategic, don’t ghost your former volunteers. Keep in touch.

Finally, we get into the juicy stuff: fundraising. Can volunteers also be donors? Absolutely, and they’re often your biggest champions. Piatak encourages nonprofits to stop underestimating this powerful group. They’re not just spreading mulch; they’re spreading the word, influencing peers, and yes, potentially writing checks. Volunteers who feel invested, emotionally and strategically, can become some of your most reliable financial supporters. So remember: a well-managed volunteer is not just a helper. They're a mission multiplier.

Volunteers and Fundraising

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes back the brilliant Una Osili, Ph.D., Associate Dean for Research at the Indiana University Lilly Family School of Philanthropy. They dive into the hot-off-the-press study, The Next Generation of Philanthropy, revealing how Millennials and Gen Z are shaping the future of charitable giving. Spoiler alert: these younger donors may not have all the money yet, but they sure have the passion, and they’re bringing fresh expectations to the table.

Bill and Una explore how these rising generations prioritize causes over organizations, a key shift from older donor behaviors. Basic needs and religious giving remain top priorities, though younger donors’ religious contributions often go toward faith-based service organizations rather than traditional houses of worship. On the other hand, education and the arts are facing challenges: younger donors show lower engagement with these sectors, partly due to shifting trust and priorities, as well as personal experiences with student debt. As Una emphasizes, understanding these motivations is critical for fundraisers looking to engage the donors of tomorrow.

The conversation also highlights the growing emphasis Millennials and Gen Z place on social justice and environmental causes. These younger donors want to see tangible impact and often view giving as just one piece of a broader social commitment, which includes advocacy, activism, and socially conscious consumerism. And don’t underestimate the power of social media, it’s both a discovery tool and a megaphone for these digital natives, influencing not only what they support but how they share their philanthropic journeys with their networks.

Bill and Una wrap up with a clear call to action: fundraisers must meet younger donors where they are, on social platforms, through personalized engagement, and with messaging that connects cause to impact. As Dr. Osili wisely notes, Millennials and Gen Z are redefining philanthropy with a broader, more inclusive lens. The future of giving is not just about writing a check; it’s about building a movement. And for today’s fundraisers, adapting to this mindset is not optional, it’s essential.

Younger Donors: New Fundraising Strategies

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. sits down with philanthropic power couple Linn and Byron Braun, who offer a refreshing and candid look into the donor’s mind. From third-grade campaign trail adventures to launching garden programs and anti-child abuse foundations, the Brauns’ journey is a masterclass in giving with heart. They walk us through how their charitable spirit evolved, from separate individual passions to a shared mission of supporting a curated list of 10–12 nonprofits with intention and joy. Their golden rule? “Don’t let your giving list get diluted, know your causes, and know them well.”

Fundraisers, take notes: the Brauns emphasize the importance of doing your homework. When couples have distinct philanthropic interests, fundraisers need to pinpoint whose passion aligns with their mission. It’s not just about knowing the organization’s pitch, it’s about building a relationship with the right person, be it Linn's green thumb at the YMCA or Byron’s devotion to his church. They also advise fundraisers to understand when to back off, being bombarded with daily asks as business owners, they appreciate a respectful “our plate is full” response when it’s truly not a fit.

Flexibility and genuine connection are the real MVPs in major gifts fundraising, as shown through the Brauns’ experience with Humane Fort Wayne. It took two years of relationship-building for the nonprofit to truly understand the Brauns’ philanthropic heartbeat and co-create a niche initiative. What won them over? A stellar director, customized opportunities to support causes they care about, and authentic, consistent engagement, beyond the ask. “We don’t want a lunch,” Byron jokes, “just a personal touch, maybe even a phone call.”

The Brauns wrap up with sage advice on what not to do: don’t pawn major donors off to assistants, don’t ignore follow-up, and for heaven’s sake, don’t forget the personal connection. They stress that effective stewardship involves more than a thank-you email, it’s about being seen, heard, and valued. As proactive donors, they often approach organizations themselves, but they’re quick to note that meaningful engagement and tailored communication can turn a casual supporter into a lifelong benefactor. For fundraisers eyeing the big gifts, this episode is pure philanthropic gold.



Major Gifts Fundraising from a Donor's Prospective

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with fundraising powerhouse John Zeller, former Senior Vice President for Development and Alumni Relations at the University of Pennsylvania, to unpack the behind-the-scenes magic of major gift fundraising. While the headlines may tout seven- and eight-figure gifts, Zeller emphasizes that consistent cultivation, stewardship, and relationship-building are the real power players behind any billion-dollar campaign. Case in point: nearly a third of gifts during Penn’s $5.4 billion campaign came from donors giving less than $50,000. The message? Every gift counts, and every donor deserves attention.

Zeller shares how he and his team shifted from a transactional mindset to a holistic approach, ensuring donors were involved long before and after the ask. At Penn, they implemented a strategy called “non-financial objectives,” inviting people to volunteer, serve on committees, and participate in university life without writing a check. It wasn’t just nice, it was strategic. By formalizing volunteer roles with job descriptions and term limits, they attracted over 32,000 volunteers across two campaigns. Volunteers became passionate advocates, and many transitioned into donors, with research showing that 80% of engaged volunteers go on to give financially. Bonus stat: over half of high-net-worth individuals volunteer, making this a double win for fundraisers.

Of course, the million-dollar (sometimes literally) question is: When do you make the ask? Zeller offers his “8-question method” as a roadmap. The first four help determine donor capacity, interest, relationship strength, and philanthropic inclination. The next four zoom in on specifics: gift area, amount, timing, and potential assets involved (like IPOs or business sales). If you can confidently answer all eight, go ahead and pop the question, because if you’ve done your homework, it shouldn’t come as a surprise. And if the timing's off, donors will let you know.

Zeller closes by underscoring that stewardship isn’t just a step in the giving cycle, it’s a mindset. From matching students with donors to hosting impactful scholarship receptions and “Engaging Minds” events featuring top researchers, Penn created moments that made donors feel connected, appreciated, and inspired to give more. Even in today’s fast-paced, AI-infused fundraising world, Zeller insists the essentials remain the same: data-informed strategies and genuine human relationships. In fundraising, as in life, it’s all about showing up, saying thank you (often), and making people feel like part of the mission.

8 Questions to Improve Donor Relations

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes digital fundraising expert Michelle Boggs, MBA, CFRE, Executive Nonprofit Industry Adviser at Classy from GoFundMe, to explore the ever-shifting world of online giving. With 20 years of frontline fundraising experience and insider knowledge from one of the biggest names in crowdfunding, Michelle helps listeners understand how digital strategies are evolving, and what nonprofits must do to keep up. From peer-to-peer campaigns to influencer-driven generosity, today’s giving landscape looks more like TikTok than a gala dinner.

Michelle breaks down the rising cost of donor acquisition and the fading returns of traditional outreach, urging fundraisers to embrace earned media and social trust. Owned channels like email lists and websites still matter, but it’s those earned interactions, influencers sharing your mission and online communities buzzing about your cause, that now pack the biggest punch. And no, you don’t need Beyoncé to back your annual fund. A board member, a volunteer, or a passionate donor can be just as effective if they’re well-positioned and engaged online.

Trust, Michelle explains, is the beating heart of digital fundraising. GoFundMe’s Social State of Giving Report shows that over half of Gen Z trusts “impact creators” to guide their giving, individuals who use their networks to mobilize support. Sharing a campaign online isn’t just good vibes; it translates to real dollars. In fact, each share can yield an average of $100 more toward a fundraiser’s goal. It’s not just about who gives, it’s about who shares the giving opportunity and how easy you make that experience.

Speaking of ease, Michelle stresses the importance of a frictionless donation process. If your donation page isn’t mobile-friendly or doesn’t accept multiple payment options like Venmo, PayPal, or digital wallets, you’re missing out. Today’s donors expect their giving experience to be as smooth as ordering their morning coffee. Bottom line: generosity isn’t fading, it’s changing. And nonprofits that adapt by embracing digital tools, online influencers, and trust-based engagement are the ones poised to thrive in this new philanthropic era.

The Latest Trends in Digital Fundraising

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. welcomes Dr. Kraig Kinchen, Executive Director of 100 Black Men of Indianapolis, for a conversation on how this impactful nonprofit is embracing the power of planned giving. From a career in medicine and corporate America to nonprofit leadership, Dr. Kinchen shares his journey and explains how his organization, rooted in decades of youth mentorship and community empowerment, is now planting seeds for long-term sustainability. With signature programs like summer academies, leadership development, and financial literacy workshops, the 100 has a deep legacy, and now, they're working to ensure their impact extends well into the future through intentional planned giving strategies.

Kinchen explains that a recent consultation with a fundraising agency opened the organization’s eyes to the untapped potential of legacy gifts. While annual giving is essential, he emphasizes that planned gifts; including bequests, IRA distributions, and insurance policies, offer a unique opportunity to deepen donor commitment and maximize tax-friendly contributions. Armed with data showing that 90% of donors who give $500 or more annually have not made a planned gift, Kinchen and his team recognized a golden opportunity: meet supporters where they are today, while helping them plan for how they can support tomorrow.

As Kinchen outlines, one of the biggest hurdles is simply starting the conversation. Many donors assume planned giving is only for the wealthy, or they hesitate to address end-of-life planning. But with support from Endowment Development Services and resources like the Mays Family Institute on Diverse Philanthropy, the 100 is taking an education-first approach, building trust, especially within the Black community where wills and estate plans are less common due to systemic and cultural barriers. Planned giving isn’t just about paperwork; it’s about storytelling, relationship-building, and showing donors they can leave a legacy.

Dr. Kinchen leaves listeners with practical advice: start small, tell your story, and lean on expert partners. Legacy gifts don’t have to be seven-figure estate transfers, sometimes they’re IRAs, insurance policies, or even a car. The point is to open the door to possibility. As he puts it, the motto of the organization, "What they see is what they'll be," applies to donors as much as to youth. When donors see peers giving in meaningful, lasting ways, they’re more likely to follow suit. It’s not just fundraising, it’s future-proofing.

Planned Giving: Getting Started

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. is joined once again by fundraising researcher and nonprofit rockstar Ruth Hansen, PhD, Associate Professor at the University of Wisconsin-Whitewater. Together, they dive into Ruth’s latest co-authored paper, “A Literature Review of Experimental Studies in Fundraising,” which combs through 187 academic studies to answer one burning question: what really works in annual fund fundraising? Spoiler alert, it’s not just your gut feeling. This episode is a masterclass in evidence-based philanthropy, breaking down complex research into practical nuggets fundraisers can use right now.

Ruth and Bill unpack some truly mind-bending findings, like the fact that donors respond more to percentages than numbers. Five out of ten (50%) feels more impactful than eight out of twenty (40%), even though the latter helps more people. Why? Our brains love shortcuts, and percentages are easier to grasp. They also wade into the murky waters of negative imagery; yes, sad puppy photos do boost one-time gifts, but could turn off donors long-term. This leads to a golden takeaway; fundraisers must balance emotional impact with long-term relationship building. A little “warm glow” goes a long way in keeping donors connected and inspired.

Speaking of warm glow, Ruth reminds us that smaller donors often give because it feels good, not just out of pure altruism, and that’s okay. In fact, appealing to that emotional satisfaction is a powerful way to start building those donor pipelines. The conversation also busts some long-standing myths around special events. Turns out, there’s science behind why folks give more when they’re surrounded by others: peer pressure, reputation, and that sweet social buzz all play a part. It’s not just networking; it’s neuroscience.

From social proof in direct mail to gender-matched testimonials, Dr. Hansen and her research offer a toolkit of small tweaks that lead to big results. At the heart of it all? Donors want to know they’re making a difference; regardless of income, background, or cause. Ruth sums it up perfectly: fundraisers aren’t just talking to people with wallets; they’re talking to people with values. So if you’re looking to make your annual fund stronger, smarter, and more donor-friendly, this episode is your evidence-based jam.

Annual Fund Fundraising: What Works and Why

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with veteran fundraiser and Scouting America CEO Andy Price, who is blazing a trail through the digital frontier with his trusty sidekick… an AI assistant named Cassie. Yes, Cassie. Named after a Netflix thriller, because why not? In this lively conversation, Bill and Andy explore how artificial intelligence is turbocharging everyday fundraising tasks, without replacing the humans who make it all meaningful.

Andy walks us through his first encounter with AI as more than just a buzzword. It was January, he was in training, and boom; the floodgates opened. Since then, he and his team in Arizona have gone full warp speed. From daily donor emails to personalized thank-you notes that include fun tidbits like fishing and basketball references, Andy has trained ChatGPT (a.k.a. “Cassie”) to speak in his voice, remember his style, and save him time, lots of time. As Andy puts it, these are “30-second miracles” that used to take 15-20 minutes each.

But it's not just about efficiency, it’s about clarity, tone, and confidence. Andy explains how AI helps him fine-tune language to better reflect his intent, turning “robot-speak” into warm, human communication. He even uses Cassie as a digital rehearsal partner before donor meetings, role-playing pitch sessions and receiving real-time feedback that makes him a better communicator. That’s right; AI as coach, not just copywriter. The result? More mental space, deeper donor relationships, and a staff that’s working smarter, not harder.

Bill and Andy also tackle the elephant in the fundraising room: Is AI coming for your job? Not even close. Andy’s message is clear, AI isn’t replacing fundraisers; it’s empowering them. By automating routine tasks and standardizing messaging, staff can focus on what really matters: building genuine connections with donors. And with grant writing, branding, and even internal training getting the AI treatment, the possibilities are endless. So grab your digital notebook (or your favorite AI assistant) and tune in to find out how to work faster, write better, and fundraise smarter, with a little help from Cassie.

Increase Time for Fundraising with AI

In this heartwarming episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes certified fundraising dynamo Jennifer Oyer, CFRE, MA, Founder & Chief Joy Officer at Community Impact Advisors. Joy lives and breathes The Fund Raising School’s signature mantra: Fundraising is the gentle art of teaching the joy of giving. Broadcasting straight from her home base in Honolulu, Jennifer shares how that single sentence flipped the script on her entire career, and why she’s made it the bedrock of her consulting practice at Community Impact Advisors. Spoiler alert: this isn’t your average donor pitch session, we’re talking full-on joy engineering.

Jennifer recounts her early days trying to connect with attorneys who treated meetings like billable hours: short, sharp, and transactional. But when she embraced the idea of inviting them to campus events as guest lecturers or moot court judges, something clicked. By showing, not telling, them the impact of their philanthropy, she turned six-minute chats into six-figure donations. “Fundraisers are creative and innovative,” she explains, “and a mission experience doesn’t have to break the bank, it just needs to be meaningful.”

The episode dives into a real-world example from her time at the Salvation Army, when a lava disaster on Hawaii Island inspired her team to fly major donors to the site. The result? A powerful, immersive experience that led to transformational giving, and stories still being shared years later. For Jennifer, these aren’t just field trips, they're masterclasses in stewardship. As she puts it, the magic happens when you stop chasing revenue and start cultivating relationships that spark joy on both sides of the giving equation.

Bill and Jennifer also touch on why this mindset is more vital than ever in today’s uncertain times. Whether it’s economic anxiety or post-pandemic fatigue, fundraisers must resist the urge to go silent. Jennifer’s advice? Never assume your donors are too busy, too broke, or too burdened to care. Instead, bring them into your mission with courage, clarity, and compassion. Because when you help donors align their passions with your purpose, you’re not just raising funds, you’re delivering joy.

The Joy Delivery Business

In this wide-ranging episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with rural fundraising champion Julie Bianchi, CFRE, Campaign Practice Director at Cloudbreak Collective. With deep roots in small towns and a career spanning both urban and rural philanthropy, Julie brings a fresh and honest perspective on what it really takes to fundraise where the tractors outnumber the Teslas. From the quiet generosity of anonymous donors to the untapped power of community-led campaigns, Julie makes one thing clear: rural fundraising isn’t underdeveloped, it’s under-celebrated.

Julie kicks things off by breaking down the “rural funding divide,” pointing out that while 20% of Americans live in rural areas, only 8% of philanthropic dollars go there. But she doesn’t dwell in scarcity, she flips the narrative. In towns where resources are limited, collaboration is a way of life. From barn-raising mentalities to in-kind giving and deep volunteerism, rural communities are masters of making something from nothing. “We ask, who’s the spark plug?” Julie says. “Who’s the local champion who can rally the neighborhood and light the fire?”

The conversation dives into the nuances of recognition in small communities, where humility often trumps headlines. Julie shares how major donors frequently choose to remain anonymous, not because they don’t care, but because they do. In tight-knit towns, you’re just as likely to bump into a million-dollar donor at the grocery store as you are to share a church pew with them on Sunday. Public recognition, she explains, can feel more like a spotlight than a thank-you, so fundraisers are rethinking how to honor gifts with sensitivity and meaning.

Bill and Julie also explore how digital tools and peer-to-peer fundraising are helping rural nonprofits reach supporters far beyond their borders. And for anyone wondering how to be a better ally to rural organizations, Julie’s advice is simple: show up year-round, not just during tourist season. Whether you’re a local leader or a vacation-home owner, sustainable support means investing in the long-term health of the community. Because at the end of the day, fundraising in small towns isn’t about scarcity, it’s about abundance, creativity, and people showing up for each other when it matters most.

Bridging the Gap in Rural Philanthropy

In this soul-soothing episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with fundraising coach, burnout buster, and author of What the Fundraising, Mallory Erickson. A former “accidental fundraiser” turned executive coach, Mallory brings a compassionate yet data-backed perspective on one of the sector’s stickiest problems: burnout. Spoiler alert, turns out it’s not just about working too many hours. From pandemic pivots to deep dives on limiting beliefs, Mallory invites fundraisers to rethink the way they show up; for their donors, for their missions, and most importantly, for themselves.

Mallory kicks off with a candid look at her own crash-and-burn moment in the fundraising trenches, which sparked a journey through coaching, behavior design, and neuroscience. The aha moment? Our nervous systems weren’t built for constant rejection, scarcity thinking, and “spray and pray” donor outreach. From internalized shame about asking for money to the “double the goal, same resources” treadmill, she lays out the five hidden drivers of burnout: rejection, uncertainty, and power dynamics all made the cut. “You can’t mindset your way out of a toxic culture,” she says, “but you can start with alignment.”

The conversation digs into Mallory’s signature approach, alignment-first fundraising. This isn’t your run-of-the-mill “manifest a million-dollar donor” advice. It’s neuroscience, baby. Mallory helps fundraisers identify the disconnect between how they feel and what they do, using frameworks that put self-awareness at the center of strategy. Through tools like asset mapping, funder lenses, and yes, actually asking if a donor is the right fit, fundraisers learn to lead with curiosity and trust, not desperation. “Alignment isn’t just a tactic,” she explains, “it’s the foundation for genuine connection.”

Bill and Mallory also explore how fundraisers can lead up, even in environments thick with scarcity mindset and outdated metrics. From convincing skeptical bosses to try a new approach (“just give me two months!”) to shifting culture one pilot project at a time, Mallory’s coaching is both practical and powerful. And for those who feel stuck between mission and meltdown, she offers a gentle but firm reminder: transformational fundraising is possible, but only if we transform ourselves first. 

Overcoming Burnout

In this data-packed and donor-loving episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes Mark Rovner, JD, Founder of Sea Change Strategies to uncover the goldmine hidden in plain sight: mid-level donors. Nope, not the cast of that sitcom based in Indiana, but the generous souls giving between $1,000 and $10,000 annually who somehow manage to be both incredibly loyal and woefully neglected. Mark unpacks 12 years of research, including the most recent Missing Middle study, revealing that while mid-level donors represent just 1% of a typical donor file, they generate a whopping 30% of fundraising revenue. 

So who are these mysterious middle givers? Demographically, they’re mostly women, average age 68, overwhelmingly white, and boast net worths north of $1 million. They’re twice as likely as average Americans to volunteer, often have multi-decade giving histories, and more than half plan to leave bequests. But here’s the kicker: most nonprofits still don’t have a formal strategy, or even one staff person, dedicated to nurturing these donors. "There’s no playbook," Mark laments, "and that’s the problem."

Rovner and his team have cracked the mid-level code with a psychographic playbook that splits these donors into three distinct segments: “All Business” (set-it-and-forget-it types), “Hands-On” (already engaged to the hilt), and the coveted “Engagement Seekers” (the folks who actually want more from you, and might even increase their giving if you ask nicely). The trick? Behavioral cues like email open rates, event RSVPs, and a good old-fashioned survey.

Bill and Mark wrap things up with a call to action that’s part love letter, part strategic roadmap: take stock of your donor pyramid, segment thoughtfully, and assign someone to mid-level stewardship. Because when nurtured properly, these donors don’t just stick around, they step up, give more, and even leave a legacy. As Mark puts it, “Stewardship at scale” is the way forward. If you’re ready to stop missing the middle, the full report is available for free at Sea Change Strategies. And remember, if you're still chasing only major gifts or blasting your annual fund, you're leaving real money, and meaningful relationships, on the table.

Missing Our Mid-Level Donors

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes Abhishek Bhati, Ph.D., Associate Professor at Bowling Green State University, to dive deep into the ever-buzzing world of social media fundraising. Spoiler alert, it’s not just about asking for money. Drawing on fresh research, Dr. Bhati reveals that nonprofits who blend a variety of six message types (instead of hammering the “donate now” button nonstop) can boost their fundraising results by a whopping 96%. That’s nearly doubling your impact just by mixing up your posts.

So, what are these six magical message types? Beneficiary stories, mission-focused content, engagement asks, expressions of gratitude, goal attainment updates, and fundraising ask. While asking remains the most frequent (and necessary) message, Dr. Bhati’s research shows that over-reliance on it can lead to donor fatigue faster than you can say “algorithm change.” It turns out donors want to feel part of a story, not just a transaction.

The conversation gets even juicier when Bill and Dr. Bhati dig into the science behind why these message types matter. Want more donations? Try publicly thanking donors (which can lift giving by 59%). Need to hit that campaign goal? Posts showing you’re just $50 short create FOMO that can spike donations by 79%. It’s all about creating that “whirlpool effect” of engagement, where your message spreads further and deeper.

They wrap with practical tips for fundraisers of all organizational sizes. Don’t have a massive marketing team? No problem. Start by planning posts ahead, use scheduling tools, and lean on your board, volunteers, and existing supporters to build your social media presence. Because as Dr. Bhati reminds us, social media fundraising isn’t a magic bullet, it’s a strategic dance. And when you choreograph your messages well, donors don’t just listen, they leap in.

Social Media Fundraising: Messaging Matters

In this lively and eye-opening episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Rachel Gerrol, founder and CEO of NEXUS Global, and her COO Liza Heavener, to pull back the curtain on the philanthropic habits of Gen Z and millennials. NEXUS Global isn’t just another networking group, it’s a global movement with 6,000 members across 70 countries representing $650 billion in family wealth. What started in a modest UN conference room has become a peer-led, agenda-free space where the next generation of high-impact givers connect, collaborate, and catalyze change. As Rachel puts it, they didn’t plan a movement, but “accidentally birthed” one.

Bill dives into the critical takeaway: fundraisers can't afford to keep thinking of millennials as college kids in shared apartments. They're homeowners, parents, and yes, major donors. But here’s the kicker, these next gen donors don’t wait for titles or trust funds to make a difference. Their influence in family philanthropy is real and potent. One heartfelt suggestion from a grandkid can steer six-figure giving. Rachel and Liza emphasize that ignoring these influencers just because their name isn’t on the board is like leaving money, and meaningful connection, on the table.

But don’t come at them with your checkbook hand outstretched. Liza and Rachel stress that authenticity and values-alignment are the name of the game. These donors crave genuine relationships, not transactional asks. They want to do philanthropy, rolling up their sleeves at volunteer events, engaging in learning journeys, and sitting at intimate salon dinners, not black-tie galas. And please, ditch the glossy mailers, they’ll hold up that $10 invitation and wonder why you're wasting donor dollars. The advice is golden: ask for advice, and you might get a gift. Ask for a gift right away? You might never hear from them again.

The episode wraps with a call to action: nonprofits must evolve not just in how they ask, but in how they operate. Today’s donors look at everything through a values lens, from where you host your gala to how you bottle your water. And forget traditional silos, Gen Z and millennials blur the lines between philanthropy, investing, and entrepreneurship. They’re collaborative, global, and impatient. They want results, impact, and purpose, not pomp and circumstance. So fundraisers, ready or not, the future is here... and it’s bringing a values-based, story-driven, influence-wielding donor with it.

Next Gen Donors the Inside Story

In this insightful and timely episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes back Jacqueline Ackerman, Interim Director of the Women’s Philanthropy Institute (WPI), to explore how women navigate charitable giving during times of economic and societal uncertainty. From pandemics to recessions, Jacqueline dives into the resilient giving habits of women donors, and spoiler alert, they don’t just keep giving, they double down when the going gets tough. Based on findings from WPI’s “Women Give 2024” study, Jacqueline highlights how women’s generosity remained remarkably steady across two decades, even as crises came and went.

Jacqueline serves up a generous helping of data with a side of real-world implications: women are more likely to give, give more, and spread that generosity across causes; even if it means getting less recognition. But COVID-19, aka “the she-cession,” threw a curveball. While many women were forced to pause their giving due to caregiving and job losses, those who stayed in the donor pool gave more, a testament to their commitment and empathy. And as we emerge into the “new normal,” WPI expects women’s philanthropy to rebound in full force, fueled by loyalty, community care, and an eye on the impact, not the tax deduction.

And speaking of taxes, don’t expect them to be a huge motivator here. While male donors may be charmed by a universal charitable deduction, women are looking at who benefits from their gift. Jacqueline reminds fundraisers: if you want to speak to women donors, tell stories about the people they’re helping, not just the perks they're getting. It’s not about the name on the wall, it’s about the family at the food bank. Women give from the heart, not the ledger. And when they care about your mission? They’re not just writing checks, they’re joining boards, bringing their friends, and becoming powerful long-term allies.

The episode closes with an important reminder: women give relationally, not transactionally. Whether it's through giving circles, peer-to-peer appeals, or disaster response efforts, women rally around each other and their communities. But as much as the data can guide fundraising strategy, Jacqueline leaves us with a crucial caveat, don’t mistake trends for rules. Every donor is an individual with their own motivations. The research offers a strong starting point, but the magic still happens in the one-on-one conversation. 

Women Donors in Seasons of Uncertainty

In this research-powered, globe-spanning episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. welcomes Craig Furneaux, PhD to unpack the how, why, and how-much of building a reserve fund for nonprofit organizations. With his classic Aussie warmth and academic rigor, Craig takes us behind the scenes of nonprofit finance in Australia, where the accounting system doesn’t distinguish between sectors and the idea of building a reserve fund gets complicated fast. It’s not just about stacking cash, too much in the bank can actually hurt your fundraising case. And if you’re not careful, you could end up with the regulatory equivalent of a boomerang to the head.

Dr. Furneaux and his co-author Dr. Renee Irwin went full Sherlock Holmes on this topic, digging into five years of nonprofit income data across multiple sectors and sizes. The result? A treasure trove of insights and a fresh take on the old “three-month rule” for reserves. Spoiler alert: three months might work for medium-sized organizations, but smaller ones? You’re gonna need more, closer to six months, to weather the storm. Large organizations can squeak by with less, thanks to their flexibility and larger safety nets. The key word here? Resiliency. Whether it’s currency drops, funding cuts, or another round of HR legislation chaos, reserve funds are the emergency kit every nonprofit needs before the next metaphorical (or literal) hurricane hits.

But it’s not just about the math, it’s about the message. Communicating the need for reserves to donors requires storytelling finesse. Craig suggests analogies that hit home, like prepping for a natural disaster. "We’re not hoarding, we’re being prudent stewards," he explains. The goal? Helping donors understand that a healthy reserve isn’t a luxury, it’s a lifeline. That means it’s up to you, fundraiser friend, to show them why some unspent dollars today could be the reason your doors stay open tomorrow.

So how much is just right? There’s no one-size-fits-all answer, but this episode gives you the tools, and the evidence, to figure it out. Whether you're running a tiny arts nonprofit or a sprawling health system, the research can help you build a solid case for reserves. Start small, aim high, and remember: it's not about fear, it's about foresight. As always, The Fund Raising School is here to equip you with knowledge, strategy, and just the right amount of inspiration (and maybe a little financial jargon translated into plain English). Because resilience isn’t just a buzzword, it’s your mission’s best friend in a crisis.

Building a Reserve Fund

In this data-rich, globally-minded episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. is joined by researchers Dana Doan, PhD and Afshan Paarlberg, JD to explore the newly released Global Philanthropy Environment Index (GPEI). With contributions from over 170 experts across 95 countries, the GPEI paints a detailed picture of the philanthropic landscape in 15 regions worldwide. Whether you're fundraising in Frankfurt or building a donor base in Barbados, the GPEI offers insight into how policies, tax incentives, socio-cultural dynamics, and cross-border regulations impact your ability to raise funds, and why local context is everything.

The GPEI isn’t just a static report, it’s a dynamic toolkit. Dana and Afshan emphasize that the Index is designed to support both policy and practice. It measures six key factors, including the ease of operating a nonprofit, tax incentives for donors, cross-border flows of philanthropy, and the socio-political environment. Want to know what makes it hard to fundraise in one country and easier in another? The GPEI breaks it down, region by region, and even offers expert recommendations for improvement. As Dana puts it, it’s not just about understanding your own environment, it’s about being inspired by what’s working elsewhere.

Globally, the report reveals two major trends. First, the good news: cultural and social support for giving remains strong across nearly every region. Generosity is alive and well. The not-so-good news? Cross-border philanthropic flows are tightening, in part due to anti-money laundering regulations and concerns about foreign influence. Meanwhile, tax incentive structures vary wildly, even among neighboring countries, leading to uneven conditions for charitable giving. The report also dives into lasting post-COVID trends and rising priorities like climate philanthropy, offering a timely lens into what’s next for fundraisers and policymakers alike.

And it’s not just theory, it’s practice. From new platforms in Africa and Asia to transnational giving initiatives in Europe, the GPEI is already shaping action on the ground. Fundraisers across the globe are using it to make the case for improved infrastructure, smarter regulations, and stronger domestic giving. As Afshan shares, the Index is built on local expertise to ensure every score has context and credibility. Whether you're navigating political shifts or trying to unlock new donor channels, this episode delivers the tools, and the global perspective, to help philanthropy thrive wherever you call home.

Global Philanthropy Environment Index

In this donor-focused, data-packed episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. is joined by Jon Bergdoll, Interim Director of Data and Research Partnerships at Indiana University's Lilly Family School of Philanthropy, to break down the latest findings from the 2023 Bank of America Study of High Net-Worth Philanthropy. Now in its 20th year, the report offers a close-up on the giving habits of households with $1M+ in investable assets or incomes over $200,000. 

The numbers tell a nuanced story. While total dollars donated by high-net-worth households remain strong, the percentage of those households giving annually is slipping, a continuation of the “donors down, dollars up” trend seen in the broader population. Volunteering, meanwhile, is bouncing back post-pandemic, now at 43% (up from a 2020 low of 30%) but still below pre-2020 levels. These donors continue to prioritize religion, education, and human services, and they’re increasingly aligning their financial choices, spending and giving alike, with their values.

Local impact matters. Over 70% of high-net-worth donors report giving to causes in their own communities, compared to 32% giving nationally and just 13% internationally. Spontaneity still plays a role, roughly 85% of donors say they sometimes or always give when asked or in response to emerging needs, but effectiveness is key. Donors want to know their gifts are making a difference. Use of giving vehicles like donor-advised funds, private foundations, and IRA distributions is slowly rising, with nearly 1 in 5 affluent households now leveraging at least one structured giving mechanism.

This year’s report also introduces five philanthropic identities: Steadfast Supporters, Devout Donors, Entrepreneurs, Changemakers, and Philanthropic Experts. These profiles offer fundraisers a practical way to understand donor motivations and tailor outreach accordingly.

Latest Data on High Net Worth Donors

In this retention-minded, myth-busting episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Erica Dollhopf, PhD, Associate Director of Research at the Lake Institute on Faith & Giving, to explore what hybrid work really means for fundraising outcomes. Spoiler alert: it's not the productivity killer some fear, it might just be a revenue booster.

Dr. Dollhopf shares findings from a recent study that analyzed frontline fundraiser performance based on office attendance policies. While conventional wisdom suggests “more time in the office = better results,” the data tell a different story. More required office time did increase donor contacts, but for key metrics like solicitations, closes, and dollars raised, fewer in-office days and more experience proved to be the winning combo.

The implications are clear: rigid attendance policies may be outdated, especially in a profession where 75% of the workforce identifies as women, and hybrid flexibility is now a make-or-break factor in retention. With longevity at an institution showing a direct link to fundraising results, allowing autonomy isn’t just a benefit, it’s a strategy for maximizing giving.

So what now? Dr. Dollhopf encourages fundraisers to use these findings to advocate for flexibility and support. For organizational leaders, the takeaways are actionable: invest in tech, nurture mentorship in hybrid settings, and be intentional about building culture, even if it’s over Zoom. Because when fundraisers are trusted, supported, and retained, giving goes up.

Hybrid Work and Fundraising: What’s the Connection?

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Darian Rodriguez Heyman and Cheryl Contee, MBA, co-authors of AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, to demystify what artificial intelligence means for the social sector. Spoiler alert: it’s not a robot apocalypse, it’s an efficiency revolution. From donor research to budgeting, from strategic planning to personalized thank-you letters, AI isn’t just the future, it’s already on your desktop. As Darian puts it, AI is “the new electricity,” and when responsibly leveraged, it can energize every part of your mission.

But hold on to your server, there’s some fear in the air. Cheryl addresses common anxieties head-on, including worries about job loss, high costs, or that AI will take over the planet (or at least the inbox). Her response? “Sweetie, honey, baby… AI is already here.” And you’re probably already using it: think email filters, scheduling tools, and CRMs. The goal isn’t to replace humans; it’s to give them more time to do the human stuff, like building relationships and earning trust. With countless low-cost and free tools available, Cheryl argues that AI offers a chance to double your capacity, without doubling your payroll.

Of course, with great power comes great responsibility. Darian dives into the very real concerns about data privacy, accuracy, and inclusion. Whether it’s protecting donor information or acknowledging AI’s occasional habit of confidently making things up, the solution is human oversight and intentional design. He encourages nonprofits to build custom AI tools trained on their organization’s mission and voice, emphasizing that AI should always serve the people, never replace them. And while the tech is exciting, it’s not the hero of the story. The beneficiaries are. Always.

So what now? Cheryl and Darian offer a roadmap for using AI to raise more money, increase impact, and reconnect with supporters. From segmenting donors to boosting grantwriting, automating admin tasks to predicting major gift readiness, AI can help you do more with less, if you’re willing to learn the tools and keep your mission front and center. Because at the end of the day, AI doesn’t understand hunger or homelessness or the power of live theater. But you do. And now, with a little robot backup, you just might have the time to answer all those emails.

Using AI to Strengthen Your Cause

In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., is joined by the philanthropic powerhouse himself, Gene Tempel, Ed.D., Dean Emeritus and founding father of the Indiana University Lilly Family School of Philanthropy. Together, they dive headfirst into a question that keeps many nonprofit leaders up at night: “Is this a bad time to launch a capital campaign?” The answer? Well, let’s just say it’s complicated, but not impossible. Gene reminds us that before we start counting pledges, we’ve got to answer the most basic question: What’s the compelling case for support? It’s not about shinier buildings or more vans, it's about fulfilling the mission and addressing urgent needs in society.

Now, if you’re waiting for a perfect economy, spoiler alert: you’ll be waiting a long time. From the energy crisis to the Great Recession to COVID, Gene’s seen it all, and fundraisers kept fundraising. Instead of running from uncertainty, nonprofits should focus on preparation. That means digging into the test for readiness, planning like it’s a chess game (hello, “what-if” scenarios), and launching feasibility studies that give donors the mic. Because, as Gene points out, “not everyone is affected the same way” in tough times. Some donors are doing just fine and may even be more ready to give than you think.

Gene takes us inside the anatomy of a capital campaign and zeroes in on the often-forgotten “middle of the gift range chart,” the fundraising Bermuda Triangle. We know our biggest donors. We love our annual givers. But what about those $2,000 donors who could be cultivated into $25,000 champions? “That’s where it breaks down,” Gene says. Building systems to engage mid-level donors isn’t just smart, it’s essential. It’s also okay to fail the readiness test, pause a campaign, or renegotiate pledge timelines. Flexibility is not a weakness. It’s leadership.

Gene offers some pop-culture perspective: as Billy Joel once sang, “We didn’t start the fire,” and neither did you. History is full of crises, but capital campaigns still thrive. “If you have a compelling case, urgency, internal readiness, and donor validation,” Gene says, “then go forward.” And if things go sideways? Adjust, adapt, and keep your eyes on the mission. Because fundraising isn’t just about money, it’s about movement. And thanks to legends like Dr. Tempel, this movement’s got a playbook for every season.

Is This a Bad Time for a Fundraising Campaign

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., is joined by Martin Georgi, Board Chair of the German Fundraising Association, to explore the powerful partnership between board chairs and CEOs, and how that dynamic drives better fundraising results. Martin, with a resume that spans continents and causes, shares how rebuilding trust, clarifying mission, and hiring the right CEO transformed a once-floundering organization into a thriving hub for philanthropic progress. As he puts it, “It’s not just about fundraising. It’s about changing society.”

Turns out, being a great fundraiser doesn’t automatically make someone a great board member, or CEO. Martin walks us through the German Fundraising Association’s early struggles with infighting and low-impact leadership, and how a shared purpose among new board members sparked a cultural shift. At the heart of it all was alignment with the CEO. It wasn’t about agreeing on everything, but about agreeing on what matters: passion for the mission, mutual respect, and clear communication. From WhatsApp check-ins to well-prepared agendas, Martin and Association leadership show what real teamwork looks like.

And the secret ingredient? Diversity of thought, age, gender, background, and experience. Martin emphasizes that strong boards aren’t built by cloning skill sets, but by curating contrasts. He also reminds us that leading isn’t barking orders, it’s asking the right questions. “Not everyone is good at everything,” he says. “Even great CEOs need support.” That’s why this collaborative model isn’t just more pleasant, it’s more effective. Regular touchpoints, transparency, and trust create the kind of culture where even the hard conversations lead to forward motion.

So what does all this mean for fundraising? A well-oiled board-CEO relationship creates confidence, and confidence unlocks generosity. Martin shares how they launched new giving streams, including a fund to help young professionals attend their first conference. And yes, the board leads by example, every member contributes. Because if you want others to give, the call starts at home. With wisdom, warmth, and just the right amount of tea, Martin reminds us that whether you're in Indiana or in Berlin, good governance isn’t about power, it’s about partnership.

Board Chair + CEO = Better Fundraising Results

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Nicholas Kristock, Executive Director of Fleece & Thank You, to talk about how storytelling isn’t just an art, it’s a survival skill for nonprofits in the age of distraction. Nicholas shares how his blanket-making nonprofit went from a heartfelt request by his twin sister into a statewide movement that delivers 30,000 personalized blankets each year to pediatric patients in Michigan. But these aren’t your grandma’s quilts; each one includes a video message from the blanket maker to the child, creating a full-circle moment of warmth, gratitude, and healing.

Nicholas dives deep into the neuroscience of donor engagement and explains why breaking the script is essential if you want your message to actually make it past someone’s mental gatekeeper. Forget “Your donation helped buy 2,847 books,” we’re talking vivid, goosebump-inducing stories like a child giggling through Charlotte’s Web for the very first time. The key, he says, is connecting the gift not just to impact, but to outcomes. It’s not just about giving Miguel spaghetti, it’s about how that meal helped his mother overcome her pride and feed her family. Now that’s how you make a donor feel like a superhero.

At Fleece & Thank You, personalization is baked into the DNA, not just for recipients, but for donors too. With only four full-time staff, they’ve built a tech-savvy storytelling engine that responds to donor behavior with laser precision. Whether through text, email, or an old-fashioned phone call, Nicholas emphasizes knocking on every door until you find the one your donor opens. Enter: the “Donor SWAT Outreach Team,” a genius low-cost, high-impact engagement strategy that enlists board members and volunteers to deliver heartfelt thank-you calls and share fresh weekly stories. It’s board engagement, donor retention, and warm fuzzies, all rolled into one.

So what’s the result of this storytelling symphony? Fleece & Thank You has more than tripled its revenue since 2020 without significantly expanding its staff. The secret sauce: a donor journey mapped like a Plinko board, where every click, gift, and volunteer hour triggers a personalized path. Nicholas leaves us with two takeaways: build your donor SWAT team and dig deep for your true outcomes. Because sometimes, it’s not just about a blanket, it’s about giving hope to a child on the starting line of a race they never signed up for. And that, friends, is a story worth telling.

Standout Stories for Distracted Donors

In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., rings in the new year with a bang, and a tax code, diving headfirst into the new federal tax policies that officially took effect on January 1, 2026. While the legislation passed in mid-2025, the real fireworks are just starting for fundraisers. Bill breaks it all down, starting with the triumphant return of the Universal Charitable Deduction (UCD), now juiced up to $1,000 for individuals and $2,000 for joint filers. That’s right: even if your donors don’t itemize, they can still get tax credit for their generosity. 

The new policy also brings in the “ceiling and floor.” High-income donors can now only itemize at the 35% rate, and folks outside that bracket can't deduct the first 0.5% of their adjusted gross income. Sound confusing? Maybe. But Bill reassures fundraisers: unless your donor database is loaded with ultra-wealthy supporters, this might not move the needle much. Still, if you're courting those high-capacity givers, these changes are worth a donor-friendly conversation.

Speaking of deductions, the SALT (State And Local Taxes) cap got a spicy upgrade too, up from $10,000 to $40,000. That’s a potential game-changer for itemization and, by extension, charitable giving. While taxes are never the main motivator for giving, they do play a supporting role in the drama of generosity. More itemizers = more donors who might feel nudged to give, or give more. Fundraisers, your mission is to weave this into donor conversations with a healthy dose of donor appreciation and mission alignment.

The biggest “will-they-won’t-they” question hangs over the business sector. New rules make the first 1% of pre-tax profit donations non-deductible, since businesses typically give 1%. But before anyone panics, Bill reminds us: business giving isn’t just about tax perks. It’s about government relations, employee morale, community goodwill, and, of course, good ol' fashioned marketing. The four R’s: regulations, retention, reputation, and ROI aren’t going away. If a business hints at cutting donations, maybe it’s time to pivot: is your partnership a charitable gift or a marketing opportunity? IRS Publication 513 can help you draw the line. So cue the confetti, fundraisers; new year, new tax rules, and new reasons to stay connected, adaptable, and mission-driven.

Federal Taxes & Business Sector Giving

Donor Advised Funds

The Fund Raising School is excited to launch the First Day Podcast from The Fund Raising School! Highlighting current news and research, this podcast provides fundraisers with the latest information in fundraising and philanthropy.  Be more informed and stay up to date with the First Day Podcast from The Fund Raising School!

First Day Podcast from The Fund Raising School

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