Will and Joel are friends from university who went into business together. They put all their enthusiasm and energy into it and it grew. They worked hard and they got their rewards.

However, at some point it stopped working so well.

It went from simple to complex.

It went from being exciting and rewarding to just feeling like a job.

The spark had gone and they weren’t sure why. They’d focused their attention on trying to make the business work well again but had forgotten to also focus on their friendship.

In this episode of the podcast we hear about how improving the communication between founders is more important than trying to improve the business. Particularly if before they were founders they were friends.

Will and Joel honestly share the story of their business and their relationship as cofounders. They valued their friendship more than anything else but in creating a false harmony they were doing more harm than good.

They’ve both been on a journey of learning not only about business but also about themselves and each other. By discovering what each of them really wanted they were more able to decide where the business needed to go and how it needed to grow.

This isn’t just a story of business growth but also founder growth.

Will and Joel, because of their friendship, found the courage to be truly vulnerable with each other and through that become stronger together.

They reignited their passion for the business by discovering what they needed personally and then exploring how the business could meet those needs.

How false harmony can damage your business and your friendship with Will and Joel

This episode of the podcast is another window into our community where you get to know our members and what they do.

Today I’m talking to Simon Batchelar, cofounder of Pallant Digital and the Marketing Success Club. He shares his journey from running a digital marketing agency for large clients to now offering courses and coaching to founder run businesses that he believes can make a difference.

Simon has a need for adventure and impact and believes that change happens from the bottom up. He wants to help amplify the voices of small business doing good things so they can all make a big impact.

During our conversation he shares some of his ideas about what it means to do marketing well and how to build a trusting relationship with your customers.

He’s fighting the get rich quick marketeers out there by helping more people market themselves more authentically and sustainably.

You can find out more about Simon's agency work here - https://pallant.digital/.

You can also learn about the Marketing Success Club and take their free courses here - https://marketingsuccess.club/

Check out his YouTube channel with fellow marketeer Adam Bastock - https://www.youtube.com/channel/UCusIq1ZLn8kqgGZx4iN71GQ

Happy Startup Member Spotlight - Simon Batchelar, cofounder of the Marketing Success Club

We’re helping a new breed of entrepreneur to realise their dreams. Startups that put people first and measure success in happiness, as well as profits. Expect conversations around purposeful entrepreneurship, the future of work and interviews with thought leaders.

The Happy Startup School

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