"O Ye (O yay), an artist based out of Queens, New York, has revolutionized the way musical mixtapes are marketed. His mixtape, ‪#‎TheInstatape‬, is the first-ever, Instagram exclusive mixtape. Comprised of 10 songs (9 songs with a bonus track and video), set to 15 second clips that are solely available on Instagram, O’ye -- better known as a Director/Videographer/Video Editor of The Pow King Productions -- has put a technological spin on a pioneering way to market music."

Aint From Martin

Catch Me on the Block

O'Ye AKA The Aura God

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