Whether you are struggling to make ends meet or you're overworked and burned out on lashes, I've got a cure for your struggles (and it's not more cow bell!). Let me help you overcome your struggles and tell you the solution to go from just surviving to absolutely thriving in your lash business. 

I've got a FREE workshop starting this week that you're NOT going to want to miss out on. 

If you want to learn an easier and faster way to market your business I invite you to join me in my FREE 4 part online video series “From Surviving to Thriving” starting on June 24. You can register for the workshop at https://www.thelashpreneur.com/workshop.

Why You're Struggling In Your Eyelash Extension Business

Find Your Purpose and Pursue Greatness

I have zero interest in you being "alright" at something. We were all given gifts and strengths to use in this one life we've been given. By not living up to your full potential or by being flakey and "wishy washy" about what you're truly passionate about means not only are you impacting your own greatness... but you're also robbing the world of the impact you could have on it. Don't just settle for the life you have because you don't know any other way. If you want something different for your life, pursue it with EVERY FIBER OF YOUR BEING. Join me as I help you to uncover what your calling is and how to pursue greatness in YOUR purpose.

If you want to learn an easier and faster way to market your business I invite you to join me in my FREE 4 part online video series “From Surviving to Thriving” AVAILABLE NOW. You can register for the workshop at https://www.thelashpreneur.com/workshop. 

Catch me LIVE every Wednesday at 1:00pm PST (Los Angeles Time) or catch the replay on Facebook, www.YouTube.com/TheLashpreneur or as a Podcast on iTunes, Stitcher or SoundCloud

Find Your Purpose And Pursue Greatness

Meet The Lashpreneur Society Member, Anita of Lashing Nashville Spa, who increased her lash business revenue an average of 119% a year since 2016 averaging about 25 hours a week and is now expanding her lash business into a training academy!

If you are interested in learning more about The Lashpreneur Society, Head to https://www.thelashpreneur.com/Society

The Lashpreneur Society Member Highlight: Anita Corder

How to STOP No shows and Last Minute Cancellations!

The most aggravating thing a service based business owner deals with is no shows and cancellations. If you are by appointment only, this can be a HUGE loss in potential income to your livelihood. 

Join me as I discuss the #1 reason WHY clients cancel on you and how to stop it!

For the resources mentioned in today's episode, visit https://www.thelashpreneur.com/episode20

How To STOP No Shows And Last Minute Cancellations!

It's another Q&A Episode of Lessons of a Lashpreneur show and today's Q&A comes from Megan Donnelly and she wants to know:

"How do you build a clientele in a small town where lash artists are EVERYWHERE?" 

Now marketing principles are the same no matter how small or large your market is BUT the STRATEGIES you use in your marketing may change based on whether you're in a small town or a large city and they can change even more depending on whether you're a small fish in a large pond of other lash artists or if you're a big fish in a small pond of other lash artists. 

Whether you're in a small town or a large city, you'll want to catch today's episode where I share my A to Megan's Q on building a clientele in a small town as there's some valuable takeaways waiting for you!

If you'd like to learn more about how to market your lash business and how to build a clientele, I teach in depth on marketing inside of my group coaching program, The Lashpreneur Society. We only open registration up to new members a couple times a year, so you'll want to sign up for our waitlist at https://www.thelashpreneur.com/society to be the first to know when doors open again!

How to Build a Clientele in a Small Town

Are you Committed to Creating a Successful Lash Business?

Look, I get it!
-You don’t have any idea of the ins and outs of running a business
-You may or may not have any formal education or corporate work experience to your credit
-You may be crazy passionate about your artistry but have quickly come to realize that being an entrepreneur is a whole new set of skills that you haven’t mastered yet.

Does that mean you’re a failure? Are you really cut out to be an entrepreneur?

Join me on today’s episode to test whether you’re really committed to being a Lashpreneur.

To Get Mel Robbins Book “The 5-Second Rule” from Amazon: https://amzn.to/2Ms95yF 

To Take Your Lash Business to the Next Level and Get Coaching from Me, Sign Up for the Waitlist for our Next Open Enrollment into The Lashpreneur Society here: https://www.thelashpreneur.com/society

Are you Committed to Creating a Successful Lash Business?

Bonus Episode of the Lessons of a Lashpreneur

Is a Cancellation Policy a 2-way Street?

We're talking for emergencies and last minute cancellations. Standard practice for a lash artists is to enforce a fee for last minute cancellations, but should lash artists in turn offer a discount or comped service for the rare occasion they need to cancel on a client due to an emergency, sickness or some other unforeseen event?

The overwhelming response from lash artists was "of course! It's only fair. The client's time is just as valuable as ours and I want to be respectful."

Here's my take on whether or not a cancellation policy is a 2-way street, I might just surprise you with my perspective.

Is a Cancellation Policy a 2-Way Street?

Lessons of a Lashpreneur Episode 23: How to Kick Fear to the Curb to Move Your Lash Business Forward 

Fear is your body's way of keeping you safe. It's a survival instinct, you know back when cavemen would be afraid of a dark, ominous cave because there was a real threat it might be occupied by a saber tooth tiger.

But does fear in your business serve to protect you or paralyze you from progress?

Do you even identify where that fear is coming from and if it's a real threat to your survival (physical or even social) or just a defense mechanism you’ve perfected over time to not rock the boat? 

Join me on today’s episode to get clarity on where fear may be holding you back from being the Lashpreneur you dream of.

If you've been enjoying the Lessons of a Lashpreneur show, I'd love for you to help me spread the word about it and share this video or podcast with a friend, and I would be incredibly honored if you're listening to this as a podcast, if you'd leave a review with what insights and "Lashpreneur Lightbulbs" you've had from this show, I promise I read every single one. 

Let's make sure that every lash artist in our community has access to the information they're so desperately needing to be empowered to transform their business and life.

How To Kick Fear To The Curb To Move Your Lash Business Forward

Lessons of a Lashpreneur Episode 24: The 4 Common Duct Taped Lash Business Boo Boos 

What the heck does duct tape have to do with running a lash business? I’m about to share with you the common ways Lash artists duct tape their business together and why that’s costing you growth, clarity, and money on today’s Lessons of a Lashpreneur.

Join me on today’s episode to find out how SYSTEMS are not really all that sexy... BUT ESSENTIAL for starting, building and growing a thriving lash business.

Want access to the client record card I used to make my lash retention systemized, consistent, and reliable? www.thelashpreneur.com/clientrecord

4 Common Duct Taped Lash Business Boo Boos

Lessons of a Lashpreneur Episode 25: Is social media enough of an online presence to grow my lash business?

It's Q&A Day! Today's Q comes from Sandra and she asks: 

“Can I use Facebook as my link on SEO? I don't have a website but I can link a booking app to Facebook. Can Facebook alone be enough?”

I am unraveling a couple of questions that Sandra is asking in her Q: 
1). Can Social Media be used for SEO? 
2). Is Social Media enough of an online presence to grow my business? 
3). Do I really need a website? 

Join me on today’s episode to get some real talk on the most common mistakes I see lash artists make when it comes to using social media as their ONLY online presence and what is missing from your marketing strategy that's stopping clients from booking with you.

For more information on the DIY Web Design E-Course or to get on the waitlist: www.thelashpreneur.com/DIY

To go back and learn more about SEO for lash businesses, check out Episode 15: https://www.facebook.com/TheLashpreneur/videos/1031062487032194/

Is social media enough of an online presence to grow my lash business?

Hello My Fellow Lashpreneurs!

- Are you toying with whether you should venture out on your own to start your very own lash business?

- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?

- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?

- Are you sick of Groupon clients?

- Are you tired of working harder and not smarter?

- Are you an accidental business owner and are clueless about the ins and outs of running a business?

If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!

 Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!

I welcome and congratulate you on taking the first step towards stepping into your badass business self!

Have a good one!

Tara