On episode #143 I sit down with former Java City CEO, Craig Hettrich. Craig is now the founder and CEO of The Hettrich Group, where he helps CEOs implement processes and strategies to take their company to the next level. Today we talk about the recession that everyone says is looming and how to not only prepare for it, but be able to grow during the economic downturn and come out the other side bangin'! 

In 2008 Craig was with Nestle Dreyers and he shares how he was able to pivot/differentiate their offering, so they were the only division in the company to grow during the recession. Once the recession was over they were positioned perfectly to take over the market.


How are you differentiating for the future recession?
- The Hettrich Group is a Premium Learning Experiences which enable CEO’s to build great companies…. and ultimately their valuation. Get more information at www.cagrowthadvisors.com
-
Subscribe to my channel here: https://www.youtube.com/channel/UCom_1MPt3p3YP8nJOa0eiKQ
-
Mark Haney is a serial entrepreneur that has experience growing companies worth hundreds of millions of dollars. He is currently the CDO and founder of HaneyBiz, a business services platform that helps entrepreneurs be entrepreneurs. HaneyBiz offers outsourced accounting, digital marketing, HR, and investment opportunities.
-
Instagram: http://instagram.com/themarkhaney
Facebook: www.facebook.com/themarkhaney
LinkedIn: https://www.linkedin.com/in/markehaney
Website: http://haneybiz.com
Soundcloud: http://soundcloud.com/themarkhaney
Twitter: http://twitter.com/themarkhaney

Preparing For The Recession With Former Java City CEO | The Mark Haney Show #143

Mark Haney is a serial entrepreneur, angel investor, and media personality who has founded or funded a portfolio of 30+ Sacramento-based companies across various industries including: new media, tech, consumer products, real estate, construction, transportation, distribution, and security.  Mark's accomplishments include successfully exiting a Rocklin, CA based enterprise that maintained hundreds of employees and generated over $200M in annual revenues. 

Having scaled the entrepreneurial mountain and achieved many of his lifelong dreams, Mark has turned his attention and resources to helping entrepreneurs succeed.  He is currently CEO for HaneyBiz, an investment platform he designed to help entrepreneurs be entrepreneurs by providing one-stop access to capital, expertise, and a strong community.  When Mark is not company building, he can be found in his studio igniting the Entrepreneurial Revolution as host of The Mark Haney Show podcast and radio program.   

Mark also serves as President of the Sacramento chapter of Entrepreneurs Organization (EO) and on various corporate and non-profit boards and he and his family devote time to helping military veterans through his "Allegiant Giving" non-profit.  You can learn more about Mark at www.HaneyBiz.com.