Travis Smith, Technology, Global Channels and Regional Vice President for HMI Performance Incentives (as well as CEO and Founder of Move the Channel), joins Jen Spencer to discuss channel partner incentive programs, intimacy at scale, engaging the middle 60% of your partners and more on this episode of The Allbound Podcast.

Ep 40 - Intimacy at Scale

Diane Krakora, Principal at PartnerPath, joins Allbound’s Director of Marketing, Nicki Kamau, to discuss partner profitability, structuring a channel program, and more on the 41st episode of The Allbound Podcast.

Ep 41 - Improve Your Partner Experience

Joel Maloff, the Senior Vice President of Strategic Alliances for phone.com, joins Nicki Kamau, Allbound's Director of Marketing, to discuss partner compensation, living channel marketing plans, staying engaged with your partners and more on this episode of The Allbound Podcast.

Ep 42 - Scale Your Partner Program by Listening

Aaron Ross, Author and Co-Founder of Predictable Revenue, joins Allbound's Director of Sales, Greg Reffner to discuss outbound and the partner channel, empathy and business, balancing inbound and outbound and more on the 43rd episode of The Allbound Podcast.

Ep 43 - Outbound vs. Inbound:  Which is Best for Your Channel Program?

Sunir Shah, founder and president of The Small Business Web, joins me, Nicki Kamau to discuss the partner as a customer, the disconnect between SaaS and the world, the opportunity for channel sales to expand and more on this episode of The Allbound Podcast.

What are some of the biggest challenges that you see vendor organizations face when it comes to partner collaboration? 
 
This is my bread and butter right now, because I'm doing a lot of consulting for folks, and it's pretty interesting. So the companies that are doing really well, view their partners as customers of the partner team. And the ones that do poorly view partners as somehow employees in the sense that they feel that the partners owe them something in order for them to get their respect. Like, you work for us to make money. And very few SaaS companies give enough money in commissions to a partner to make a difference. Because partners make all their money, almost, from actually providing professional services on top of the software.

The Partner Channel Podcast