We are joined by Lee McGuigan — author of Selling the American People — to discuss the origins of advertising / adtech and how the ad industry has been deeply entangled with operations research and information technology since the 1940s, way longer than the usual stories of when advertising and technology joined together. As Lee’s work shows, the ad industry is a perfect case study for better understanding how the science / ideology of (algorithmic) optimization broke free from its confines in military strategy or economic planning and became a set of universal methods and solutions that should be applied everywhere.

•••  Lee’s book – Selling the American People: Advertising, Optimization, and the Origins of Adtech https://mitpress.mit.edu/9780262545440/selling-the-american-people/ ‘
••• Follow Lee – https://twitter.com/ljamesmcguigan 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

328. The Universal Science of Advertisement (ft. Lee McGuigan)

In the first part we chat about fast food and the spread of surge pricing to everything, then use some recent announcements in the tech sector to get into the magical thinking and fictitious capital that totally sustains the AI industry all for the grand dream and supreme purpose of squeezing out another 3% annual growth in the economy.

••• Uber-style pricing is coming for everything https://www.vox.com/money/24105250/fast-food-restaurants-dynamic-pricing-algorithm-wendys
••• Scientific Journals Are Publishing Papers With AI-Generated Text https://www.404media.co/scientific-journals-are-publishing-papers-with-ai-generated-text/ 
••• Microsoft Hires DeepMind Co-Founder Suleyman to Run Consumer AI https://www.bloomberg.com/news/articles/2024-03-19/microsoft-hires-deepmind-co-founder-suleyman-to-run-consumer-ai 
••• Saudi Arabia Plans $40 Billion Push Into Artificial Intelligence https://www.nytimes.com/2024/03/19/business/saudi-arabia-investment-artificial-intelligence.html 
••• Have We Reached Peak AI? https://www.wheresyoured.at/peakai/ 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

Patreon Preview – 329. Surging Forward

We are joined by Erin McElroy — author of Silicon Valley Imperialism — to first discuss their work as a co-founder of the Anti-Eviction Mapping Project and the important work they are doing on landlord tech, both as an academic and activist. Then we get deeper into their new book that offers a rich, in-depth analysis of how the racial technocapitalism of Silicon Valley has set up imperial outposts in the postsocialist countries of Eastern Europe, specifically Romania. 

••• Erin’s book – Silicon Valley Imperialism: Techno Fantasies and Frictions in Postsocialist Times https://www.dukeupress.edu/silicon-valley-imperialism 
••• Erin’s website with their projects, publications, etc – https://www.erinmcelroy.net/ 
••• Alex Horghidan’s Instagram: https://www.instagram.com/cumsecade 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

330. The Silicon Empire in Eastern Europe (ft. Erin McElroy)

We discuss Chapter 13 – Surplus Populations and Crisis – and get deeper into the role of surplus populations in capitalism, how your relative position to the circuits of capital plays a big part in dictating what kind of life you have, and why capital needs a steady pool of people to sacrifice to help prevent, mitigate, and weather inevitable crises. But first we talk for a while about recent analyses of techno-feudalism and why we still think this compelling moral/cultural argument does not necessarily make for a powerful political economic analysis.

••• Mute Compulsion: A Marxist Theory of the Economic Power of Capital – Søren Mau https://www.versobooks.com/en-gb/products/2759-mute-compulsion 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

Patreon Preview – 331. TMK BC5: Mute Compulsion, Ch. 13

We are joined by Ariel Bogle — an investigative reporter with The Guardian Australia — to discuss her new, big piece uncovering the Security Risk Rating Tool created by the private contractor Serco and used to control the lives of people in Australia’s immigration detention centres. We get into the broader context of these tools and then dig into the specifics of how they work, how they impact detainees, the way the transform subjective discretion into objective judgment, the vicious cycles designed into the tools such that everybody is always “high risk,” and the troubles with investigating systems that are so opaque, secretive, and redacted to hell.

••• Revealed: the secret algorithm that controls the lives of Serco’s immigration detainees https://www.theguardian.com/australia-news/ng-interactive/2024/mar/13/serco-australia-immigration-detention-network-srat-tool-risk-rating-ntwnfb- 
••• Ariel on Twitter https://twitter.com/arielbogle 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

332. Opening the Vicious Circle of Risk Rating (ft. Ariel Bogle)

We dig into reporting on a special forces unit in the Brazilian ministry of environment which is composed of tier one operators who are also all scientists that are driven by a singular righteous mission of protecting the Amazon rainforest, wildlife and Indigenous communities from illegal miners and loggers. It’s almost like if the EPA had a wet works team—or, at least, it’s a good start.

••• The Brazilian Special-Forces Unit Fighting to Save the Amazon https://www.newyorker.com/magazine/2024/04/08/the-brazilian-special-forces-unit-fighting-to-save-the-amazon   

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

Patreon Preview – 333. JSOC for the Environment

In the first part of the show, we talk about a ridiculous new paper funded by OpenAI that aims to reconcile all human values by combining them into a “moral graph” to train Socratic LLM through reinforcement learning by people “voting on wisdom upgrades.” Then we dig into the latest reporting on yet more AI systems that Israel is using to intensify and justify its genocide in Gaza. This time through generating kill lists and tracking when targets are at home with their family before bombing them. The horrors of reality—not some speculative potentiality, but what already exists—are truly beyond words.

••• ‘Lavender’: The AI machine directing Israel’s bombing spree in Gaza https://www.972mag.com/lavender-ai-israeli-army-gaza/ 
••• The “Wise AI” paper we talk about https://twitter.com/edelwax/status/1773621129200234573 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

334. Israel’s AI Kill List: “Once you go automatic, target generation goes crazy.”

First we eulogize the dream deferred of Neom, then we add more lore to Palmer Luckey who, as we find out, has modeled his whole life on a literal-minded interpretation of a character from Yu-Gi-Oh!, then we talk more about the conspiratorial and immaterial thinking of the China-TikTok Hawks, finally we heap praise on a very astute essay about the material reality of SHEIN.

••• Saudis Scale Back Ambition for $1.5 Trillion Desert Project Neom https://www.bloomberg.com/news/articles/2024-04-05/saudis-scale-back-ambition-for-1-5-trillion-desert-project-neom 
••• How Silicon Valley’s ‘Oppenheimer’ found lucrative trade in AI weapons https://www.ft.com/content/ce6f96f8-6ab8-4089-b7db-f99db22c2071
••• Super Cute Please Like https://www.nplusonemag.com/issue-47/reviews/super-cute-please-like/ 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

Patreon Preview – 335. Seto Kaiba is My Role Model

We start with the announcement of Jathan’s new book, plus direct attention to a new special issue on ideologies and power in AI. Then we send our solidarity and support to Jodi Dean and others who are being punished for speaking out for Palestinian emancipation, before digging into the main subject of this episode and the next one: a giant, magisterial essay by Andreas Malm which lays out a longue durée analysis of the ongoing genocide in Gaza, situating it in a history of fossil empire, colonial annihilation, and ecological catastrophe that stretches directly back to 1840. The project of settler-genocide today is one that kicked off nearly two hundred years ago.

••• The Destruction of Palestine Is the Destruction of the Earth | Andreas Malm https://www.versobooks.com/en-gb/blogs/news/the-destruction-of-palestine-is-the-destruction-of-the-earth 
••• Palestine Speaks for Everyone | Jodi Dean https://www.versobooks.com/en-gb/blogs/news/palestine-speaks-for-everyone 
••• Special issue on Ideologies and Power in AI https://firstmonday.org/ojs/index.php/fm/issue/view/749 
••• Jathan’s new book - The Mechanic and the Luddite https://www.ucpress.edu/book/9780520398078/the-mechanic-and-the-luddite 
••• Jathan’s new article on the moral economy of behavioral insurance https://www.tandfonline.com/doi/full/10.1080/03085147.2024.2328992 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

336. A History of Fossil Empire in Palestine, Part 1

We continue our discussion of Andreas Malm’s new, giant, magisterial essay, which lays out a longue durée analysis of the ongoing genocide in Gaza, situating it in a history of fossil empire, colonial annihilation, and ecological catastrophe that stretches directly back to 1840. The project of settler-genocide today is one that kicked off nearly two hundred years ago.

••• The Destruction of Palestine Is the Destruction of the Earth | Andreas Malm  https://www.versobooks.com/en-gb/blogs/news/the-destruction-of-palestine-is-the-destruction-of-the-earth 
••• Palestine Speaks for Everyone | Jodi Dean https://www.versobooks.com/en-gb/blogs/news/palestine-speaks-for-everyone 
••• Special issue on Ideologies and Power in AI https://firstmonday.org/ojs/index.php/fm/issue/view/749 
••• Jathan’s new book - The Mechanic and the Luddite https://www.ucpress.edu/book/9780520398078/the-mechanic-and-the-luddite 
••• Jathan’s new article on the moral economy of behavioral insurance https://www.tandfonline.com/doi/full/10.1080/03085147.2024.2328992 

Subscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills   

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)

Premium – 337. A History of Fossil Empire in Palestine, Part 2

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328. The Universal Science of Advertisement (ft. Lee McGuigan)

This Machine Kills

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