When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

ReelWorld ONE AC And CHR Jingle Montage Spring 2023

The regional broadcaster for North Holland, NH, has a new brand sound to add luster to their updated programming.

A clear desire from NH was a friendly, soft and calm approach that appeals to the older target group. That sound and feel can be heard in the jingles, but also in the news package. Central to the jingle package is NH's slogan, 'Thuis in heel Noord-Holland' ('At home in all of North Holland').

In addition to imaging for news, weather, traffic and sports, IDs and jingles were created. From a top of the hour and bottom of the hour to many jingles for between the music. Covering various genres and suitable for transitions, such as from slow to fast tempo.

So-called breakbusters have also been made as a part of this package. Designed to hold the listener's attention during commercial breaks, allowing the station voice to 'tease' content coming up after the break. NH's audio design package has been further expanded with Christmas versions of the jingles - produced in the summer!

NH - The Netherlands | Demo

Here is this month's ReelWorld One AC update "Vision Airy" as heard on the stream of 94.1 KXOJ/Glenpool-Tulsa, OK.  Enjoy!

ReelWorld One AC Core Update - September 2023

More fun than a boyband reunion tour and clean, modern vocals with enough energy to power a disco ball 🪩

ReelWorld presents a fresh take on the 70s, 80s & 90s - the new sound of Classic Hits in Europe for Classic FM in Denmark.

Check out the full package at https://reelworld.com/jingles/packages/classic-fm/

Classic FM ReelWorld Jingles 2023

100% NL - INTRO'S - Q3 2023

Here are the updated ReelWorld One AC jingles as heard on the stream of 96-3 KKLZ/Las Vegas, NV featuring many of the past five years of Christmas jingles! These jingles were captured on the stream between early July and early December 2023, and the updates themselves range from November 2018 to December 2023 (with 2021-22 Legal IDs and early 2023 Core themes). Enjoy!

KKLZ Updated ReelWorld One AC Jingle Montage - Jul-Dec 2023

BRAND NEW Jingles for 2024 from REELWORLD! These jingles cut through the airwaves and melt all speakers listening in! Several cuts from Reelworld's STAR 1013 Packages - Give Us a Listen!

Splash365 - NEW Reelworld Jingles 2024 from STAR 101.3 Packages

Here are the ReelWorld One January 2024 updates as heard in the latest Starter Packs, which were released this evening.

The One CHR Core update is Dimensional, and the Legal update is Synching Up. The Starter Pack now consists of themes ranging from February 2023 to January 2024, including Core themes starting from August 2023.

The One AC Core update is Shadowbox, and the One Country Core update is Sleep On It (remix: NightKapp). The One AC and One Country Starter Packs now consist of themes ranging from February 2022 to January 2024, including Core themes starting from January 2023 in One AC and October 2022 in One Country.

Check out reelworld.com/one to hear the latest Starter Packs from the service.

Disclaimer: All jingle material is protected under copyright by ReelWorld Jingles; Seattle, WA; and is presented here for educational purposes only.

ReelWorld One Updates - January 2024

Donau 3 FM takes L.A. inspiration from ReelWorld

Los Angeles may be famous for being the home of Hollywood but it also does well when it comes to making great radio.

And it’s L.A. that Ulm based broadcaster, Donau 3 FM, has looked toward for their new ReelWorld jingle package. The station has launched a new sound, direct from the iconic Los Angeles radio station, KOST 103.5.

Produced by ReelWorld, the world’s leading jingle and imaging provider, KOST 2016 was re-sung with German vocalists and re-worked to include the Baden-Württemberg broadcaster’s existing sonic logo.

Robin Schuster is Programme Director at Donau 3 FM: "I met Paul Fernley from ReelWorld at the Lokalrundfunktage in Nuremberg. Since then our contact has been very pleasant and extremely professional. Our new radio imaging package sounds so good on the air and the production is top notch! It's not just the sound production, but also the team's creativity that stands out as the best you can get. We'll definitely come back to ReelWorld in the future. Thanks to Paul and his team our station now sounds HUGE!"

The station joins a host of others across Germany airing ReelWorld jingles including 104.6 RTL Berlin, bigFM in Stuttgart and 95.5 Charivari Munich. Later this summer, the company launches a new custom package on Bayern 3 in Bavaria.

ReelWorld’s Paul Fernley works with radio stations across Germany - "It’s been a pleasure to partner with Robin and the team at Donau 3 FM over the last few months in producing this package. The end product is a powerful sound that jumps out of the speakers."

ReelWorld’s European HQ is at MediaCityUK near Manchester. Visit www.reelworld.com for more information about how ReelWorld jingles and radio imaging solutions could redefine the sound of your station. Even better, drop by in person!


Donau 3 FM ReelWorld Jingles 2016

Cut 01-03 Wise Buddah 2003 (Custom)
Cut 04-06 Wise Buddah 2007 (Custom)
Cut 07-09 PURE Jingles 2009 (Custom)
Cut 10-12 PURE Jingles 2010 (Syndicated)
Cut 13-15 PURE Jingles 2012 (Custom)
Cut 16-18 ReelWorld 2013 (ReelWorld ONE)
Cut 19-21 ReelWorld 2015 (Custom)
Cut 22-24 ReelWorld 2018 (Custom)

KRONEHIT Jingle Collage 2003-2018 (15 Years)

Thomas Wollert is Imaging Producer based in Berlin, Germany. He is doing freelance work for Austrias #1 commercial radiostation kronehit.

KRONEHIT Jingle Collage 2003-2018 (15 Years)

Thomas Wollert

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