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Nomo Popo

Murda - DJ Seimen

Matthew Schultz, hailing from New York - USA. He's a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry's first band. He's also diversified into acting, cast for a role n various films and television including Real Housewives of New Jersey. Schultz is also an executive of a large bank in the United States for his daytime career.  Matthew has already made a strong impact on the music industry with his previous releases. His first single, Money or Me earned him a nomination for various Independent Music Awards, as well as one for best new male artist. He followed this up with Crazy Heart (ft. Alessia Guarnera), then released We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity. These releases were all widely acclaimed and charted as high as #1 on the independent music charts and Beatport and he has accumulated a huge following on Facebook, Instagram, Spotify and Twitter in the process to over 500,000 fans.

Matthew Schultz's new single, Promise For Keeps, sees him return to the fray in some style. Musically, it is has its finger on the pulse, blending elements of EDM and Major Lazer-esque dancehall to create a fresh sounding, cutting edge pop track. The theme is highly romantic, with the protagonist pondering the idea of long-term commitment to the new love in his life: "I love that I'm close to you, so much love to show to you, I hope I'm not thinking too far ahead....".

It starts with just vocals and synths, gradually building with light percussion up to the first chorus, which is instantly memorable the first time you hear it. In the second verse a four-to-the-floor beat kicks in and the track starts to really groove. This incrementally structured arrangement means there is frequency something new entering the mix and so doesn't get old after repeated listens, there is always something drawing the listener in. After the track has built up to a full beat, there's a drop down section which works well dynamically, making the last choruses more effective.

There are several hooks that deployed throughout the song that make it super catchy, such as the romantic "I'll take you far from here...", "Let's plant a seed for love to grow" and the philosophical "You reap what you sow and you sow what you reap". The laid back tempo is reminiscent of Drake's monster hit One Dance, and you can imagine this track going down equally well in a nightclub.

Overall, Matthew Schultz has come up with a first rate piece of modern pop that effortlessly blends several genres and styles, which will work equally well on the radio and the dancefloor. It's a song that will fit in perfectly in the current musical landscape of Taylor Swift, Drake and Justin Bieber, with mainstream pop the place where the innovations are being made. In short, it has massive hit written all over it. With an army of fans awaiting new material, he will undoubtedly make many new ones with this single, and 2018 could find him taking his success to a new level.

Keep an eye out for several remixes for this track, including a feature with Gyptian.

Promise For Keeps

Decades of influences blended together in this chill dance track.

Buy it on Beatport!

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