[BEP3110] Fenty vs L’Oréal: Strategic Beauty Communications and A Tale of Two Strategies

[BEP3110] Fenty vs L’Oréal: Strategic Beauty Communications and A Tale of Two Strategies

Tif<3

In this episode, Tif critically evaluates how Fenty Beauty and L’Oréal Paris use integrated marketing communications to compete within the £500-billion global beauty industry. Drawing on IMC theory, Porter’s generic stra…

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