Host: Robert J. Bowman, Managing Editor @ Supply Chain Brain
Guest: Juan Camilo Durado, Director of Advanced Analytics @ ToolsGroup

Like it or not, social media are here to stay.  With all of the negativity characterized so many tweets and posts on twitter, facebook, Instagram and alike. It’s understandable that companies would look upon these channels primarily the sources of pain. But look past trolls and the flame wars, you will discover invaluable tools to discover the customer sentiments and future demand. In fact, no successful companies today getting their ways without social listening and social sensing. From this podcast, you will find out what those terms mean and how they can be exploited.

ToolsGroup, Inc