Senior Director, Credential Testing Programs of ASE, on the Power of Certification for Auto Repair Shops

Auto repair shop owners, this is an episode you won’t want to miss. Matt Haugh, Senior Director, Credential Testing Programs of ASE, joins us to discuss the real impact of ASE certification on technician retention, shop credibility, and customer trust.

Studies show that ASE-certified technicians stay at shops longer, experience fewer comebacks, and contribute to higher parts and labor sales. If you're looking to build a stronger, more reliable team and elevate your shop’s reputation, this conversation is for you.

Tune in now to learn how ASE certification can set your shop apart and help you attract more customers!

#AutoRepair #ASECertified #MechanicLife #ShopOwnerSuccess #AutomotiveExcellence #TechnicianTraining #MattHaugh #PaulDonahue #AdvancedDigitalAutomotiveGroup #TopShopPodcast

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Interview with Matt Haugh

What’s the one thing every shop needs but often overlooks? Safety. In this episode, Kate Henmueller, President of CCAR, shares how her organization supports shop owners with current OSHA-aligned training, EV safety education, and real-time compliance tools that help prevent fines, reduce injuries, and protect your bottom line.
Kate also explains how CCAR is adjusting to new technologies like EVs and HAZMAT regulations—and how shops can keep their teams safe and efficient amid industry changes.

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Interview with Kate Henmueller, President of CCAR, on Safety, Compliance, and the Future of Automotive Training

From the factory floors of Europe to the service bays of the U.S., E-XTEQ is redefining how shops diagnose, charge, and support EVs. In this episode, Jim Doherty breaks down how their premium 12V and EV diagnostic tools—like portable chargers, bond testers, and EV leak testers—are helping shop owners stay safe, compliant, and ready for what’s next.
Tune in for real-world insights on shop safety, mobile EV charging, and why hybrid tech might be the true bridge to the future.

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Interview with Jim Doherty, Aftermarket Sales Manager at E-XTEQ

Things have changed—the new auto repair shops don’t just need a good website to attract leads. In this session, Paul Donahue and Baurzhan Kussainov explain how smart shops are using AI tools, Google review retargeting, branded DVI content, and customer engagement strategies to keep customers loyal and stand out from the competition.

This isn’t just a theory; it’s what’s actually working on the ground right now!

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AI, Engagement, and Modern Marketing: How Shops Can Use Data to Generate More Leads

With refrigerant regulations changing fast, shop owners need smarter options—and that’s where Orbia comes in. In this episode, Adam Kimmel shares how Orbia is helping independent auto repair shops stay compliant, reduce environmental harm, and improve service with next-gen refrigerants like R-456A and R-444A.
Plus, hear how honest shop feedback shaped product development and why trust starts with listening.

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Interview with Adam Kimmel of Orbia on Climate-Conscious Refrigerants

What do wipes, brand loyalty, and clean shops have in common? In this episode, Ashley Szeremet, VP of Marketing at FedPro, shares how TUB O' TOWELS became a trusted name in the automotive world—and how her team uses hands-on feedback from real technicians to improve products and drive lasting industry relationships.
If you’ve ever been curious about how brands genuinely support techs and shops, this conversation offers a wonderful peek behind the scenes.

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Interview with Ashley Szeremet, VP of Marketing at FedPro, on Building Brand Trust with Technicians and Shops

The Right to Repair is more than just a shop issue—it's about consumer freedom. In this episode, Missy Stephens from the Auto Care Association explains how their team is leading efforts in Congress, empowering technicians, and supporting shop owners with practical tools to safeguard access to data, diagnostics, and trust.
If you're running an independent repair shop, this conversation highlights just how important your voice is now more than ever.

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Interview with Missy Stephens: The Fight for the Right to Repair

What if your technician could just record a video, speak the issue out loud, and let AI handle the rest? In this episode, Baurzhan Kussainov, founder of Verrafied, shares how his new DVI tool is making inspections easier, faster, and more trustworthy for shops and customers alike.
Built for independent shops, Verrafied blends video, speech-to-text, and smart automation to help techs save time, boost upsells, and earn customer trust—without changing their workflow.

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Interview with Baurzhan Kussainov, Founder of Verrafied, on AI-Powered DVIs and Building Trust with Auto Repair Customers

Refrigerants are evolving—and Adam Kimmel from Orbia breaks down what every shop needs to know. From lower-GWP blends and better cold-weather performance to improved EV range and faster cabin cooldown times, Orbia's latest solutions are engineered for real-world results.
This episode dives into how shop owners can stay compliant, cut costs, and prep for the future of EV thermal management—without overhauling their systems.

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Interview with Adam Kimmel of Orbia on Refrigerants, EV Challenges, and Thermal Management’s Future

Most shop owners believe they have a lead problem—but the real challenge is conversion. In this impactful workshop, you’ll discover how automation, quick response time, and multi-channel follow-ups can turn existing leads into booked jobs.
With response time being crucial and customers preferring text over calls, this session explores how to capture more opportunities and grow without boosting your ad spend.

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Solving the #1 Marketing Challenge for Auto Repair Shops

Are your ads draining your budget — or filling your bays? In this webinar, we explain how to turn paid ads into real leads with strategies that focus on conversion, retargeting, automation, and ROI tracking. Learn the difference between PPC and LSA, why most shops burn through ad spend, and how to stop leaving money on the table.

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Turning Clicks Into Customers: Boosting Lead Flow with Paid Ads That Actually Work

Podcast for Automotive Service Business Owners,Unlock the Secrets to Automotive Industry Success

Interview with Matt Haugh

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