Online advertising smarties Matt Hessler and Anna Sawyer call in from their trip around the world (today: Paris, France!) to offer insight, info and commentary on the new Facebook expandable Like ads, as well as Google's rich media, social and product extensions.

Trada Internet Ads Update Episode 1, New Ad Formats

Google's AdWords for Video - but what does this have to do with you?!

Everything! Google's AdWords for Video has made video marketing accessible, familiar and measurable. In this episode of Trada's Internet Ads Update, Matt Hessler and Anna Sawyer call in from their trip around the world (his week: Lima, Peru!) to give a rundown of the four new types of video advertising available through AdWords: TrueView in-stream, TrueView in-search, TrueView in-display and TrueView in-slate.

The new AdWords for Video reporting is vastly more robust than that of Promoted Videos, and Matt and Anna offer suggestions for using the reporting features to make your video marketing content even better! Finally, a wrap-up of how bidding will work, and a quick rundown of the downsides.

Internet Ads Update episode 2 - Google AdWords for Video

According to Performics, mobile will comprise 20% of all searches this holiday season, with mobile accounting for 44% of total searches for last minute gifts and store locator terms.

So why should you care?

Well, that's a HUGE percent! And with shoppers using mobile devices in-store to check for coupons, competitor prices and locations, this means you should be thinking about the needs of mobile users, tailoring your ad copy to cater to them, and considering using ad extensions.

In this episode of Internet Ads Update, intrepid world travelers Matt Hessler and Anna Sawyer call in after a wild night in Macau to weigh in on the importance of sprucing up your mobile ad strategy for the holidays. 

Trada's Internet Ads Update ep 3- Mobile for the Holidays

AAAAAAHHHHHHHHHH! The holidays are NOW and I don't have my holiday PPC and Facebook ads campaigns ready to go!

Here, calm down and drink this eggnog. It'll be OK! While you arguably could have done better, Matt Hessler and Anna Sawyer are calling in from their trip around the world to weigh in on last minute holiday advertising tips.

In this ten-minute episode of Trada's Internet Ads Update podcast, Anna and Matt call in from their secluded science station at the North Pole Environmental Observatory to address listener questions:

I haven't really worked on my PPC or Facebook campaigns for the holidays. How can I capitalize on the record-breaking holiday spend over the Black Friday weekend?

Yep, you can still capitalize on the surprisingly robust gift-buying shoppers this season. But get started NOW, and listen to the podcast to learn exactly how to do the right things with limited time.

How can I prepare for post-holiday sales?

Great question, podcast listener! With these tips, you'll be able to kick back and snack on candy canes in January while your targeted post-holiday messaging brings in clicks and conversions. Get started now!

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