Improving hotel video marketing ROI: Tips from Wistia — Travel Tripper

Creating winning PPC campaigns with Josh Garofalo and Tris Heaword — Travel Tripper

Email marketing in the mobile age with John Thies — Travel Tripper

Messaging and the guest experience: Tips from Checkmate — Travel Tripper

In our first-ever vlog, Nancy, Ben, and Tris discuss the pitfalls of attribution in hotel marketing and why you should always question your marketing agency's metrics. 

Plus, an easter egg at the end. 

Want to learn more about marketing analytics? Join us for our webinar on April 17 that covers all the essentials on web engagement, conversions, attributions, ROI and more.

Behind the Screens with Travel Tripper, Ep 1 — Marketing Attribution

As you might have noticed, we have a new vlog name! In our second episode, we delve into the world of competitive keyword bidding on search engine ads.

Is it illegal? Should you do it? Is it worth it? All that and a fast-food chicken analogy in this episode of "Directly Speaking."

Directly Speaking with Travel Tripper - Ep 2: Competitive Keyword Bidding

Learn about the newest digital marketing innovation creating by yours truly: Real Time Ads. 

What is it and how has it helped hotels achieve a 68% boost in conversion rates on their search marketing ads? 

Why does Google think we're awesome? Are the best ideas born over warm beer? All this and more on the latest episode of "Directly Speaking with Travel Tripper."

Directly Speaking with Travel Tripper, Ep 3 — Real Time Ads

As hotel marketers, you may know metasearch from sites like Kayak and Trivago, but one of the biggest metasearch engines in the world is actually Google. In our latest vlog, we take you on a quick primer about Google metasearch (not to be confused with "meat search"!), how hotels can advertise on it, and why it's an important part of your digital marketing strategy.

Directly Speaking with Travel Tripper, Ep 4 — Google Metasearch

Travel Tripper is an innovative e-commerce and reservations technology provider and strategic partner in helping hotels worldwide to optimize conversions, expand reach, and generate demand. 