Accessibility isn’t just an opportunity, it’s an imperative. No ifs, no buts.
First #MeToo, then BLM. Now, society’s on the precipice of an OMNIBILITY revolution, with consumers championing brands that bust down barriers to entry. Tweak your existing products or launch brand new services that enrich life for everyone — whether they’re living with or without disabilities. 

The right side of history? We can help you with that.
 
👉 Learn more about us: https://info.trendwatching.com/

Make→Shift Issue No. 7: OMNIBILITY

How to succeed in the race against time (P.S. it’s not all about speed)

Blursday, languishing or just plain confusion? Whatever you call it, for many people the pandemic altered their perception of time – reminding them that it isn’t infinite and should be used more consciously. As consumers start to unpause, they’ll want to do the best with the time they have by creating and celebrating what really matters. Your role? Launch SYNCHRONOS initiatives that help consumers extract maximum value from every moment. 

👉 Learn more about us: info.trendwatching.com/

Make→Shift Issue No. 8: SYNCHRONOS

The future of conscious consumerism? It’s a matter of facts.

Jaded by empty virtue signalling and hungry for transparency, tomorrow’s consumers will respect brands that put their values first — literally. We’re talking about meaningful labels. Carbon footprint, workers’ rights, environmental sustainability? Help consumers vote with their money by measuring your brand’s impact and making those results visible on your products and services, in no-nonsense terminology.  

Are you ready to wear your heart on your (packaging) sleeve?

👉If you prefer to read this report click here: https://info.trendwatching.com/make-shift/label-led

Make→Shift Issue No. 9: LABEL-LED

Flip your brand inside out. Show the heart of your company, literally. 

The pandemic had consumers looking inwards – reflecting not only on their own behavior, but that of their favorite brands, too. We know you’re focused on transparency already (if not, now is the time to ring the alarm) but how can you showcase your efforts in the most authentic and honest way possible? Consumers won’t take your CEO’s word for it. Instead, prove that your promises align with your actions by shining a spotlight on your employees, team or co-workers.

Make→Shift Issue No. 10: IN-FLUENCERS

“I want you to act as if our house is on fire, because it is.” Greta Thunberg.
As the world teeters on the brink of a (literal) meltdown, consumers are looking for resources that help them deal with climate change’s immediate effects.

Learn how you can provide consumers with physical and psychological respite from the unfolding crisis.

Make→Shift Issue No. 11: ACCLIMATORS

Prompted by Facebook’s Meta rebrand, 2021 was the year ‘metaverse’ officially entered popular vernacular.

But how can your brand dive in? Our advice: take baby steps. Use the individual components of the metaverse – AR, VR, virtual avatars, gaming platforms, and more – to convey relevant information that not only speaks consumers’ (increasingly informal) language but also empowers them in new ways. In brief, capture new audiences by going ✨BEYOND WORDS✨. 

Read our Trend Briefing below 👇
https://www.trendwatching.com/make-shift/beyond-words

Make→Shift Issue No. 12: BEYOND WORDS

Pick your payment method: contactless, mobile, a Pilates class… 
While the simple act of bartering — whether with livestock in the Middle Ages, or friendly favors as per Japan’s Time Bank system — is a concept as old as time, it hasn’t quite permeated late capitalist society… Yet. As C2C e-commerce platforms gain traction, consumers looking to adopt more purposed purchasing behaviors will start turning their assets into currency by trading both skills and stuff.

Read our Trend Briefing below 👇
https://www.trendwatching.com/make-shift/swapportunities

Make→Shift Issue No. 13: SWAPPORTUNITIES

Concerned you’re at risk of getting canceled? It’s time to seek counsel. Innovative brands committed to meaningful transformation (yet aware of the potential for painful and public missteps) are opening up conversations with advocacy groups and activists in order to make space for new voices in product development, campaign strategies, and beyond.

Make→Shift Issue No. 14: COUNSEL CULTURE

A small step for individuals. A giant leap for purpose.

When it comes to adopting a more purposeful life, many people don't know where to start. The scale of the (social and environmental) issues, combined with overwhelm and a fear of not doing enough, leads to inaction. Brands that are already working towards positive change can inspire consumers to adopt a more purposed lifestyle through small, incremental steps. The combined ripple effect will cause a chain reaction of purposed behavior that goes far beyond individual action.

MakeShift Issue #15 | NORM-NUDGING

We work with trends, and turn them into meaningful opportunities. 👀👀https://info.trendwatching.com

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