Your Hero Product is that one product that your customers really love.

The one they can't get enough of.

It's important that you understand exactly what it is about that product that makes it a Hero.

Why does everyone love it?

What makes it special?

Then, as you build product/line/brand extensions, you'd better make sure that they have the same special thing.

If not, you'll just end up creating Zero Products.

Understanding Your Hero Products Helps Avoid Creating Zero Products #1209

In a world where there is so much focus on political correctness and being aware of everyone's sensitivities, sometimes we can lose sight of the need for a critical review.

If you are not just a little embarrassed about some of the work you have put out there...

If you are not just a little ashamed of the way you handled some of your personal interactions...

then maybe you're just not being critical enough.

Don't beat yourself up too much.

Don't over-judge yourself.

But don't give yourself a free pass either.

Maybe You Should Be Just A Little Embarrassed #1495

Those who don't really spend much time in the Crypto / Web3 / NFT space, often take the view that it's all just one big scam.

It's a dangerous place. Full of scammers.

And with NFTs appearing to go on a bit of a bull run right now, we are again seeing a number of big scams being run on the community.

But let's get real for a second.

NFT projects themselves aren't bad. The people using them to run scams are bad.

Sure, it's often easier to run a big scam in this space, for various reasons.

Ultimately, however, always remember...

NFTs don't scam people. People scam people.

NB: As always...Do Your Own Research

Crypto Doesn't Scam People. People Scam People. #1496

Focussed Missions are great. 

That's how we get stuff done.

They're not always the most insightful journeys....but...

They're not designed to be.

However, when you choose a meandering path, you have time explore, engage, unravel, etc.

And it is precisely in those meanderings, that powerful insights can be found.

The key to success in life is to ensure that you have a nice balance of Focussed Missions and Insightful Meanderings.

Consider Insightful Meanderings Vs Focussed Missions #1497

We are constantly being pressured to...

ACT NOW!

BUY NOW!

DON'T MISS OUT!

Whether we're buying something online or just making a decision of any sort, the sense of urgency is often overwhelming.

So, next time you feel the pressure...Stop. Take a Breath. And ask yourself...

What's the Last Responsible Moment at which I really need to make a decision?

Because if you can actually wait a little longer, in that time, you may be able to get some more data, some better information or even come up with a better plan.

FOMO is real. Don't let it get you!

Leave It Until The Last Responsible Moment #1498

"I don't care who is doing better than me. I am doing better than I was last year. It's me Vs me."

Michael B Jordan (actor)

Great perspective.

Of course, it's probably an attitude that won't help you much if you're trying to climb the corporate ladder.

Because there, it is very much about You vs The Other Girl.

But if you can get to a place where you're genuinely satisfied with being a bit better than you were yesterday, last week, last year, then you're going to be happy.

And after all, isn't that what it's really all about?

Ultimately It’s Just You Vs You #1499

WOW! 1,500 Episodes. That's a lot.

This whole show started with the idea to publish one piece of content every day...for one year. That's it.

And here we are now...1,500 consecutive days later.

I'd like to take this opportunity to thank each and every one of you who has tuned in over the years to listen, or watch or read any of these episodes.

As I say at the end of every episode, 'I do thank you for your time...'

And I genuinely do. Thanks.

NOW...to the big announcement I promised...

Tomorrow's episode...Episode 1,501...

Will be the LAST episode of the show!

Yep. I've decided to hang up the mic.

Why? 

Well, the answer is the same as it was for why I started the show in the first place...no reason.

I just feel like it's run its course. That's all.

So why not just end today...on 1,500?

Two reasons...

1. I wanted to end on a real show, consistent with the theme of the show. Which has always been about a daily thought, idea, insight. I didn't want to just finish on an anniversary type show.

2. When people ask me in the future, 'How many episodes of that show did you do?', I can now honestly answer them...

'OVER 1,500 episodes!'

:-)

So, I do thank you for your time.

And I will be again (one last time) tomorrow...

Celebrating The 1500th Episode Of Trent365! #1500

Yep. This is it. The last episode of Trent365!

And the message I want to leave you with, as I depart is...

Just Start!

So often we talk ourselves out of starting something because we worry that it won't be any good, or that nobody will like it, or that you won't be able to keep it up.

It doesn't matter. Just Start.

If it sucks, make it better. If that's too hard, then stop. 

It's ok to stop too.

Whether you stick with it for a day, a week, or OVER 1,500 episodes...you will learn from it.

You will learn about the process. And you will learn about yourself.

The one thing we are not getting any more of is time.

And one of the most toxic emotions you can have is regret.

You don't want to wake up one day and realise that you've run out of time and you regret not trying.

So...Just Start.

Thanks for the ride!

This Is The End. So Start. #1501

3 minute audio sample from the 188 minute nature soundscape recording; “ A Forest Trail to the Burmese Hills”. Listen to the complete recording:
http://www.listeningearth.com/play/album/106BurmeseHills.php
The forests of western Thailand are the meeting place of some of the world’s great bioregions, and home to a great diversity of unique flora and wildlife.

On the summit of one of these ranges, a forest trail threads its way into dense, tropical forest. In the predawn, a Collared Owlet is heard calling distantly against the background chiming of nocturnal crickets. In the darkness, giant beetles take flight, and their wingnoise is heard as they purr past nearby.

Soon, the sharp calls of a Lesser Racket-tailed Drongo herald the dawn chorus, as bulbuls, babblers, warblers and fruit pigeons begin waking. A red-cheeked squirrel scrambles up a tree trunk, giving incisive, spitting calls. With sunrise, light shafts through the humid air, and the songs of barbets, niltivas, pittas, scimitar babblers, laughing thrushes, pheasants, flycatchers, woodpeckers, sunbirds and mesias continue into the morning.

This recording will transport you to one of the most ecologically rich areas of the world. Imagine yourself listening among cool fernery, under a dense forest canopy, experiencing a morning alive with exotic birdsong.

A Forest Trail to the Burmese Hills

A Forest Trail to the Burmese Hills: Album Sample

These recordings were made by members of the Australian Wildlife Sound Recording Group during a weekend workshop in regional Victoria.

Each recording documents the same 2 minute sequence during the dawn chorus, with recorders/microphones in proximity to each other. Recording rigs range from simple and inexpensive to hi-end equipment, and this edit allows them to be compared, with a brief silence between each recorder. 

1. Sound Devices MixPre6-2, with DPA4060 omnis (Vicki Hallett)
2. Zoom H6, internal mics @ 120º (James Harris)
3. Sound Devices 702, with pair of Sennheiser MKH20s in SASS array (Andrew Skeoch)
4. Sound Devices 702, with pair of Sennheiser MKH60s in pistol grips, hand held (Andrew Skeoch)
5. Zoom H4N, internal cardoids (Melinda Barry)

awsrg.org.au

Understanding Your Hero Products Helps Avoid Creating Zero Products #1209

Trent Munday

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